As the calendar flip races upon us, it’s time to once again check in on your marketing game plan. The ODEA-ites have rounded up their top tips as we all buckle up for what appears to be a wild ride in 2025. READ MORE >>
In the ever-evolving landscape of SEO and search tools, Google reigns supreme – until now. Enter OpenAI’s Search GPT, the bold new contender shaking up the throne. For marketers and business owners who want to stay ahead of the curve, it’s time to get the lowdown on the advancements to make smarter business decisions. Here’s READ MORE >>
There is no hard and fast rule when it comes to the lifespan of a typical website. If you Google, you’ll get a page-worth of answers ranging from 2 to 2.5 years. It seems a tad quick, even for the internet. But to be fair, a website revamp depends on your site and your market. READ MORE >>
We have big, BOLD news – our team has grown! That’s right, we’ve added another brilliant mind to the ODEA team and we’re so excited for you to get to know her. And depending on how long you’ve been part of the ODEA family, you might just recognize her. Without further ado, meet Emily Wade! READ MORE >>
In our last blog, we talked about how sometimes the clicks reported by LinkedIn, Facebook or other digital advertising platforms don’t always jive with what you see in Google Analytics. In this article, we are going to tell you about a nifty little tool – the UTM code – that will make it easier for READ MORE >>
There are so many milestones over the years that we look back on and smile about. One that immediately comes to mind is the time ODEA’s podcast, Brain Lava, received an explicit rating all because Prez Patty let a curse word (or two) fly. We were so proud in that moment. (*Wipes away single teardrop.) READ MORE >>
WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Chicago to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on brand and storytelling via digital READ MORE >>
Happy National Crayon Day! Ah, remember how it smelled to crack open that fresh box of crayons? There’s truly nothing like it. And because we love any excuse to take a trip down memory lane AND celebrate, we knew we had to get in on the colorful fun today. The burning question in our team READ MORE >>
NOTE: We first published this blog in 2018, when we were all nestled in our offices, hallways were buzzing with chatter, and meetings were live and in-person. And in thinking back on how much our work environments have changed over the past few years, we thought it would be helpful to revisit these tips. Now READ MORE >>