Author: Patty Rioux

Looking For Our Next Out-Of-This-World ODEA-ites!

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We Want You: Project Manager WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Illinois to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on brand and storytelling via digital and the free/earned media side of the biz; web, content marketing, media relations, event marketing, nurture, social, marketing automation, etc. We serve as the outsourced marketing department for many of our clients – developing brands, strategies and plans then sticking READ MORE >>

It’s Showtime: Tips to Prepare for Tradeshow Season

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Tradeshows are back baby! It’s been a long year of working from home and nowhere to go. But lucky for us, it’s time to be a carnival worker again! ODEA is fortunate enough to have some seasoned tradeshow vets on our team and we thought we’d let you in on some tips and tricks of the trade(show). Check out what our gurus have to say and your tradeshow mojo will be back in no time! Getting ready to rumble! ODEA-ite Chelsi is a behind-the-scenes kind of gal when it comes to tradeshows. She’s all about the magic that happens before READ MORE >>

Three Reasons Why I Won’t Answer Your LinkedIn Message

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I have to believe I’m not the only one in the world who’s seen the amount of LinkedIn messages I’ve received triple since March of 2020. For a moment, my LinkedIn-loving heart was so happy – folks are finally embracing LinkedIn! And then I click into the messages and those joyous feelings begin to dissipate. Generic messages, lengthy novels, or never-ending requests for time on my calendar are what I find repeatedly. I understand. The once dried-up pipeline is now bursting at the seams. So many people to connect with, so little time! But we can’t let this be our READ MORE >>

We’re Looking for a Freelance Marketing Writer!

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WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Chicago to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on brand and storytelling via digital and the free/earned media side of the biz; web, content marketing, media relations, event marketing, nurture, social, marketing automation, etc. We serve as the outsourced marketing department for many of our clients – developing brands, strategies and plans then sticking around to handle all aspects READ MORE >>

The Art of Giving Creative Feedback Virtually

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NOTE: We first published this blog in 2018, when we were all nestled in our offices, hallways were buzzing with chatter, and meetings were live and in-person. And in thinking back on how much our work environments have changed over the past few years, we thought it would be helpful to revisit these tips. Now in 2021, Zoom calls, virtual presentations, and, well, really anything can seem like a challenge! But with a fully remote team, we’ve learned some of the must-dos and don’ts when sharing creative feedback virtually. Enjoy! The screenshare of your meeting is just about to start. READ MORE >>

You Can’t Put It Off Any Longer — It’s Time to Create Your Marketing Budget for 2021

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December 15, 2020 feels like a late date to be posting thoughts on how to create your marketing budget for 2021. But with the economists and numbers people projecting so many different models for economic recovery (like these), creating ODEA’s own marketing budget before now left me feeling like half fortune teller and half contortionist. So, if like me you’ve got planning and budgeting on the rinse-and-repeat cycle, here are three tips for your next round of updates. Highs and Lows ODEA’s 2021 marketing budget could legitimately be called bi-polar. When I’m feeling optimistic – let’s hear it for the READ MORE >>

Client Trivia for $1,000 Alex: Random Info We Know Thanks to Our Clients

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It’s not uncommon for an ODEA-ite to spit out a random fun, weird, quirky, or technical fact at any given moment. Whether we’re chatting with friends, family, each other, or a random stranger in Walgreens (true story!), we often find ourselves throwing in a little-known fact or piece of “how in the world do you know that” knowledge. We owe all our thanks to clients, current and former, for allowing us to live our mission to “Be Curious. Be Inspired. Be BOLD.” It was on a Friday afternoon phone call that we decided it wasn’t fair for us to keep READ MORE >>

New and Not-so-New: Five Tips for Creating Sales Presentations for Zoom, Teams, and Meet

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We got you sales pros! We know you’re killer at building rapport and gaining interest when you’re live and in person with a potential customer. But these days, you’re having to sharpen your online presentation skills to make those same connections while looking into a webcam instead of into the eyes of another human. That means we marketers need to step up our game, too. We need those decks and presentations you’re using to be BOLDer than ever – and optimized for the virtual sales world. And while we’re talking – let’s be real. We know you sales folks like READ MORE >>

LinkedIn Up Close: How (and Why) To Support, Not Sell

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A FREE fingers-on-the-keyboard session to tidy up your LinkedIn profile and get you connecting in all the right ways. As a biz owner or sales-type, having to socially distance (it’s vital so keep it up!) is hard, both personally and professionally. How do you keep marketing when it feels impossible to get in touch with prospects? You’ve heard social media is booming right now. In fact, LinkedIn announced on April 1 they have seen, “…a bump of 55% more conversational activity between existing connections in recent weeks.” But if you haven’t been using LinkedIn for marketing or lead generation – READ MORE >>