Author: Andrea Durfey

3 Tips for Tidying Up Your Marketing


Sniff, sniff.. Is that Spring we smell?? (If you are in our neck of the woods don’t let those April snow showers fool you, Spring has indeed sprung!) Time to get out the marketing Swiffer and clean up some habits. Now is the perfect time to do a bit of marketing housekeeping. Here is ODEA’s spring cleaning to-do list for 2022: Commence Content Creation If 2022 is the year you pledged to overhaul your website or make that brand video you have been dreaming of, you need to get started NOW!  Supply chain issues aren’t confined to hard goods. Web READ MORE >>

Meaningful Metrics: Understanding and Using UTM Codes


In our last blog, we talked about how sometimes the clicks reported by LinkedIn, Facebook or other digital advertising platforms don’t always jive with what you see in Google Analytics. In this article, we are going to tell you about a nifty little tool – the UTM code – that will make it easier for you to track those ad clicks (and more!) through to your analytics. There’s a very good chance that you are interacting with UTM codes, and you don’t even realize it. Once you know what to look for you can spot them hiding in plain sight READ MORE >>

One of These Things Is Not Like the Other: LinkedIn Metrics vs. Google Analytics


After weeks of hard work, you’re finally to the finish line. Your LinkedIn campaign is set and running. Now it’s time to sit back and watch that hard work pay off as your LinkedIn engagements increase and Google Analytics metrics climb. Break out the bonbons! But as you compare those LinkedIn clicks to Google Analytics sessions, things aren’t matching up. It’s a relatively small discrepancy, but it’s still a discrepancy that has left you scratching your head. The good news? It’s nothing to worry about. The even better news? We have an explanation for the mismatched analytics. It all comes READ MORE >>