Author: Chelsi Hardin

Offense vs. Defense

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Are you playing offense or defense when it comes to your marketing? Maybe it’s because we’re in the heart of football season or because we’ve had this topic come up a few times recently, but we feel like you should be thinking about it. Offense marketing means focusing on your company’s strengths as opposed to worrying about what the competition is doing (aka defense marketing). This week on Brain Lava, Patty shares a few examples of why you should be offense-minded when it comes to your marketing. Do you have thoughts about offense versus defense marketing? We would love to READ MORE >>

The Cycle of Virtuous Creativity

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As a marketing agency, you may think that creativity is oozing from our minds at all times. While we wish that was so, it’s not always the case. So, what do you do when you feel like the creativity is going through a dry spell? We like to think of creativity as a muscle. The more you exercise that muscle, the stronger it becomes. Our storyteller, Amelia Dellos, had the opportunity to attend Camp Wandawega in Elkhorn, Wisconsin this year where she participated in some amazing lectures. In this week’s episode of Brain Lava, she’s sharing what she learned and READ MORE >>

Social Media POST Method

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Social media is changing every single day. It feels like every morning we’re waking up to a new feature, a new layout, or a new platform altogether. You’re probably thinking that because social media is always evolving, your strategy for tackling it should too. Not so fast! In 2011, a book by Charlene Li and Josh Bernoff titled “Groundswell” hit the shelves to try and teach companies how to take advantage of the emerging social technologies. One method that “Groundswell” brought us that we still love today is something called POST. POST is an acronym that stands for people, opportunity, READ MORE >>

ODEA’s Post Post-Mortem

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A few weeks ago, we held our first official post-mortem at ODEA. Following the meeting, we discussed what we felt worked great for our team and the things that were not-so-great. A post post-mortem, if you will. Here’s what we learned: Make a list of questions We have a vocal group at ODEA but we still wanted to make sure we had a short list (about five) of questions to open up the discussion. We started the conversation with those questions but allowed the discussion to stray from the list at times, which is okay! The questions are a great READ MORE >>

The Art of Giving Creative Feedback

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The screenshare of your meeting is just about to start. You’re about to see an early version of the creative project your marketing team has been working hard on for the last few weeks. You’re excited to see some awesome eye-candy and/or hear some brilliant content. But what if you don’t love it? What if you hate it? What if you don’t know if you love it or if you hate it? Regardless, you want to be a good colleague or client and give feedback that is honest, yet respectful. But, you’re not quite sure how to do that. We READ MORE >>

4 Quick Tips for Presenting

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We know that presenting is not always at the top of everyone’s “favorite things to-do” list but when the opportunity to present at a great conference or event falls into your lap it’s hard to say no. As lovers of learning, we’ve attended as many conferences as we can to keep the wheels in our brains turning. As we’ve watched a variety of presentations (and even given some ourselves) we’ve picked up a few tips on giving a great presentation. Check out episode 9 of Brain Lava for four quick presentation tips! READ MORE >>

WordPress Intro

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WordPress is currently powering 30% of all websites. Yeah, we’re picking our jaws up off the floor too! This 30% is a melting pot made up of small business websites, personal blogs and larger business websites like Sony and Vogue. At ODEA, WordPress is our go-to choice for content management system (CMS) when developing a website for a client. So, what makes WordPress one of the coolest kids on the block? Versatility. In this week’s episode of Brain Lava, Stephanie Cosgrove, graphic designer at ODEA, discusses stats and the future of WordPress with our resident CMS guru, Emil Wisch. Check READ MORE >>

There’s No “I” in Marketing. Oh Wait…

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Personal opinions: we all have them but they’re not always helpful when it comes to giving creative feedback. When reviewing an ad layout, web mock-up or logo design, it’s easy to throw out comments based on personal preference such as “I don’t like that font” or “yellow is my least favorite color”. To be honest (and we mean this in the nicest way possible), it doesn’t matter if you like it or not. Before you draft a colorful email telling us to take a hike, let us explain. We love, appreciate and need client input and feedback. But as your READ MORE >>

ODEA’s New Homepage Video

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As a team of marketing strategists, creatives and technologists, some days we must let our creative flag fly and give attention to our own marketing. Our goal: add something new to our website homepage every six months. So, maybe we’ve been slacking on that just a bit…BUT for good reason (hello, awesome client projects!). We’re excited to finally introduce our brand-new homepage video! Check it out below – and make sure your speakers are turned on for the full experience! Stay tuned to see the next “something new” we add to our website in the not-so-distant future… READ MORE >>