Author: Chelsi Hardin

BOLD Marketing We Admire – Part 10

by

We decided to shake things up a bit and share “BOLD Marketing We Admire” in a new, fresh way – a podcast! This fun episode features all members of Team ODEA sharing the details of their BOLD pick. Need to see it to believe it? Scroll down to find the visual that accompanies each team member’s marketing piece. And now for the main event! Find a comfy spot, pop in your headphones, and prepare yourself for some BOLD marketing. Megan’s BOLD Pick… ROAD iD Stephanie’s BOLD Pick… Nike | You Can’t Stop Sisters Sue’s BOLD Pick… Who Gives A Crap? READ MORE >>

A (Marketing) Blast from The Past

by

The 1950’s are often considered the golden age of advertising. Families were looking to spend dollars post-war and companies were more than happy to help show them what they should be buying! Intern Anna recently came across some 1958 LIFE magazines and the advertisements inside got us really thinking. Exactly how has marketing changed over the past 60+ years?? From luxurious canned ravioli, to “mood lighting”, marketing has evolved dramatically over the last few decades. (Thank goodness!) Check out these flashback ads from three popular brands and some of the marketing knacks we’re still using from the “advertiser’s dream decade”. READ MORE >>

Forbes Feature: How to Conjure Creativity From Your Couch

by

If you started your shelter-in-place feeling positive and ready to create brilliant things from the cozy confines of your home, you’re not alone. If you’re currently feeling less energized and more like you’re stuck in an idea drought, you’re definitely not alone! Our new, sometimes monotonous daily routines play a huge role in our creativity or lack thereof. But good news, all that inspired mojo isn’t lost forever! In her latest Forbes feature, President Patty shares three tips to help get the creative juices flowing while working at home. To read the full article, click here. READ MORE >>

Patty Rioux to Join Coleman Entrepreneurship Center Advisory Board

by

Team ODEA is so proud to share that ODEA President, Patty Rioux, has joined the advisory board for the Coleman Entrepreneurship Center at DePaul University. The Coleman Center empowers students, alumni and community members to develop an entrepreneurial mindset and build sustainable businesses that Do Good and Do Well in Chicago. Students in the program find real-world guidance about starting or growing a business. Focused on setting up future entrepreneurs for success, students have the opportunity to connect with seasoned entrepreneurs, gain experience at Chicago-area start-ups, and find their niche in Chicago’s business community. As a member of the advisory READ MORE >>

You Complete Me. Marketing Technology We Can’t Live Without.

by

We talk about marketing technology a LOT. But we feel it necessary to declare our love for the technologies that make our lives easier – especially our marketing lives. They keep our projects flowing smoothly, help us stay organized, allow us to create beautiful pieces, and so much more. But this week we ODEA-ites had to live our own nightmare – we had to pick just one that we couldn’t live without. Eeeek! After a little back and forth, we made some hard decisions and picked our absolute favorites. (To the technology we had to leave behind, we still love READ MORE >>

BOLD Marketing We Admire Part 9

by

At ODEA, we can never get enough BOLD. Lucky for us, brands are bringing it! This meant another quarter of us struggling to narrow down our favorite picks. It’s a tough job, but somebody’s got to do it. Check out each ODEA-ite’s favorite example of BOLD marketing below! Megan’s Pick… Ruggable’s Email Nurture Campaign Why is it BOLD? I’d been seeing Ruggable ads on Facebook and Instagram for months. While I hadn’t been in the market for a rug, their brand and product caught my eye so I filed it away in brain. So, of course, when I was buying READ MORE >>

Hungry? Feed Your Brain – March Edition

by

Is your brain hungry? You’ve come to the right place. Welcome to our March edition of Feed Your Brain!  Design We’ve preached about responsive web design for quite some time now. But responsive email design is just as important! Over half of Americans prefer to look at marketing emails on their phones. So creating responsive emails is vital. Learn how to make your own Marketing Responsive Emails Myth Busters – Design edition! Modus is bringing truth to seven common misconceptions surrounding color contrast accessibility. Check it out here. Marketing Curious what the future of marketing will look like in the READ MORE >>

Keep on Keeping On: 5 Ways to Keep Your Marketing Going Over the Next 30 Days

by

Uncertainty. We can all agree that’s one word that sums up the next few weeks. Or maybe even months. By now we’re all too familiar with COVID-19 and the changes it has brought to every facet of our lives. If you’re a business owner wrestling with what to do next, marketing might be one of many things on your mind. Should you proceed with business as usual? Should your marketing be paused until further notice? Should you address the pandemic or let it be? We’re here with some thoughts on how to adapt to an ever-changing situation. Be real It’s READ MORE >>

Forbes Feature: Looking for a Marketing Unicorn? We’ve Got Three Tips for Supporting an In-House Marketing Pro Instead

by

The loch ness monster, unicorns, fire-breathing dragons… we have all heard about these mythical beings, but have you ever seen them in the real-world? Us neither. So, if you’ve recently set out on a search for a single in-house marketing professional that can do it all, from graphic design to media pitching to coding that HTML email, you may have better luck calling up Nessie herself. Instead of going on the hunt for a mythical creature, read ODEA President Patty Rioux’s latest Forbes article. She shares three tips you should consider when preparing to add a party-of-one marketing pro to READ MORE >>