Author: Chelsi Hardin

Get to Know Emily Wade

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We have big, BOLD news – our team has grown! That’s right, we’ve added another brilliant mind to the ODEA team and we’re so excited for you to get to know her. And depending on how long you’ve been part of the ODEA family, you might just recognize her. Without further ado, meet Emily Wade! You look familiar. Have we seen you around here before? You may have seen me if your team worked with ODEA a little over 5 years ago! I am so happy to be working with Patty and the ODEA-ites again! I started out at ODEA READ MORE >>

Tick Tock Tech: Technology We Wish Existed

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If you haven’t noticed, we love technology. In our marketing lives and in our personal lives, technology simplifies life, entertains us, helps us stay organized, inspires us, and the list goes on. On any given day, an ODEA-ite is dropping a new gadget or gizmo into our ‘Creative’ Slack channel for us all to ooh and ahh over. But there are still moments when we’re in a technology pinch and think, “Somebody needs to invent that!” So, without further ado, here’s our list of technology we wish existed. (And if you feel inspired to invent any of the following, you READ MORE >>

Stats That Are Changing How We Approach Business and Marketing

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Marketing is both an art and a science. That is why we find buyer research invaluable here at ODEA. The way people consume content is ever-changing, so all ODEA-ites are ever-learning. Since we get to work with clients across a wide range of industries, we need to review a lot of diverse research regarding trends and buying behaviors. Here are six of the stats that are informing our thinking right now. 70% of Global GDP is now under net zero targets. The concept of net zero has become mainstream. No matter if your venture is B2B or B2C, your consumers READ MORE >>

Oops, We Did It Again: BOLD Marketing We Admire Part 13

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There are so many milestones over the years that we look back on and smile about. One that immediately comes to mind is the time ODEA’s podcast, Brain Lava, received an explicit rating all because Prez Patty let a curse word (or two) fly. We were so proud in that moment. (*Wipes away single teardrop.) You see, BOLD is what we’re all about. No matter if we’re writing a blog or social post, recording a podcast, creating an ad, or developing an entire brand, BOLD is always a part of our formula. And that sometimes leads to these memorable moments READ MORE >>

Socially Savvy: 5 Must-Haves for Your Social Media Policy

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There’s no denying that we live in a digital world. And as much as we try to separate our work lives from our personal lives, it’s certainly hard to do, especially online. With more than half of the world on social media, you can find content ranging from a detailed description of lunch to a reminiscent post about vacations past to the adorable furry friend recently added to the fam. You may even find people posting about the company they work for. It’s estimated that 98% of employees use at least one social media site for personal use. And of READ MORE >>

Tips for Collecting Customer Testimonials

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You know that your current, happy customers are the greatest gold mine for your marketing efforts. Yet, you struggle to tap into it. But, why?! Well, it can be hard to ask for help! We get it – you don’t want to pester them and maybe you’re even a little nervous they might decline to comment. But we’re here to cast your doubts aside. Asking for customer testimonials doesn’t have to be intimidating!  Now presenting: the ODEA-ites’ best tips for collecting customer testimonials.  Let Them Sing Your Praises Happy customers typically want to sing your praises. They might even beat READ MORE >>

Color Outside the Lines: National Crayon Day

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Happy National Crayon Day! Ah, remember how it smelled to crack open that fresh box of crayons? There’s truly nothing like it. And because we love any excuse to take a trip down memory lane AND celebrate, we knew we had to get in on the colorful fun today. The burning question in our team Slack channel this morning? What’s your favorite Crayola color and why? Here’s how the team responded: JJ, Technical Coordinator Midnight Blue is my favorite color! It reminds me of nighttime and that is usually the time of day that my mind is most focused. Andrea, READ MORE >>

Brand Voice: Why It Matters & How to Find Yours

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In this blog, we’re going to cover brand voice. This is an important component of developing a brand. The definition of brand voice is… If you’re thinking we don’t sound like ourselves, you’re right. Let’s try that again: When you think about a favorite brand, what comes to mind? Maybe it’s the visual aspects – their logo or the memorable color palette used on everything from web to print ads. But there’s so much more to brand than visuals alone. There’s also the verbal component made up of many moving parts. If you think about it, a brand is like READ MORE >>

BOLD Marketing We Admire Part 11

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Let’s end this first quarter with a dash of BOLD, why don’t we? It’s time for an ODEA favorite. That’s right, BOLD marketing we admire! If this is your first time checking out our series – welcome! Below you’ll find each ODEAite sharing their favorite example of BOLD marketing for the quarter. Now on to the BOLD! JJ’s pick… McDonald’s “Inner Child” Ad Why is it BOLD? We may be reaching the spring season, and for some, the snow has melted. But travel back to this past holiday season with me. Oh, and bring some tissues with you. McDonald’s released READ MORE >>