Author: Chelsi Hardin

Socially Savvy: 5 Must-Haves for Your Social Media Policy

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There’s no denying that we live in a digital world. And as much as we try to separate our work lives from our personal lives, it’s certainly hard to do, especially online. With more than half of the world on social media, you can find content ranging from a detailed description of lunch to a reminiscent post about vacations past to the adorable furry friend recently added to the fam. You may even find people posting about the company they work for. It’s estimated that 98% of employees use at least one social media site for personal use. And of READ MORE >>

Color Outside the Lines: National Crayon Day

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Happy National Crayon Day! Ah, remember how it smelled to crack open that fresh box of crayons? There’s truly nothing like it. And because we love any excuse to take a trip down memory lane AND celebrate, we knew we had to get in on the colorful fun today. The burning question in our team Slack channel this morning? What’s your favorite Crayola color and why? Here’s how the team responded: JJ, Technical Coordinator Midnight Blue is my favorite color! It reminds me of nighttime and that is usually the time of day that my mind is most focused. Andrea, READ MORE >>

Brand Voice: Why It Matters & How to Find Yours

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In this blog, we’re going to cover brand voice. This is an important component of developing a brand. The definition of brand voice is… If you’re thinking we don’t sound like ourselves, you’re right. Let’s try that again: When you think about a favorite brand, what comes to mind? Maybe it’s the visual aspects – their logo or the memorable color palette used on everything from web to print ads. But there’s so much more to brand than visuals alone. There’s also the verbal component made up of many moving parts. If you think about it, a brand is like READ MORE >>

BOLD Marketing We Admire Part 11

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Let’s end this first quarter with a dash of BOLD, why don’t we? It’s time for an ODEA favorite. That’s right, BOLD marketing we admire! If this is your first time checking out our series – welcome! Below you’ll find each ODEAite sharing their favorite example of BOLD marketing for the quarter. Now on to the BOLD! JJ’s pick… McDonald’s “Inner Child” Ad Why is it BOLD? We may be reaching the spring season, and for some, the snow has melted. But travel back to this past holiday season with me. Oh, and bring some tissues with you. McDonald’s released READ MORE >>

Algo-What!? Tips for Cracking Social Media Algorithms

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Have you found yourself finally having a breakthrough with your social media engagement, only to see those numbers come crashing down the next week? You’re not alone! But who’s to blame? Truth be told social media algorithms. All social media platforms are making adjustments to their inner workings regularly – hey, they need to boost their engagement too! And because social media platforms don’t give you a handbook on how to be successful with their algorithms, we thought it would help to share what we’ve learned. Read on for tips and tricks to cut through the clutter, leverage social media algorithms to READ MORE >>

ODEA’s 2021 Marketing Predictions

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When we reflect on our 2020 marketing predictions, the word pandemic was certainly not in the mix. Never in a million years could we have anticipated a worldwide lockdown and the ripple effect COVID-19 had on every facet of our lives. And after the craziness of the past nine months (that felt like five years), maybe we’re bonkers for even thinking about trying to predict marketing trends in 2021. But if you know us, you know we’re all about making BOLD moves. So, we’ll take our chances. Here’s our hot take on marketing trends to keep your eyes on in READ MORE >>

Put your best foot forward: Three LinkedIn tips

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If there was ever a time to be active on LinkedIn, it’s now! In their latest report, LinkedIn shared that they continue to see “record levels of engagement” – up 31% in the latest quarter. LinkedIn now boasts a staggering 722 million members and we don’t think the growth of the platform is going to slow down anytime soon. Covid-19 is, of course, one reason LinkedIn is seeing increased members and higher usage. Many users are looking for work while others are finding new ways to connect while face-to-face interactions out of the question with social distancing concerns. If you READ MORE >>

Three email marketing list tips to protect your sender reputation

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“I don’t give a damn ‘bout my reputation. I’ve never been afraid of any deviation.” Talk about BOLD lyrics we love jamming to! But as much as we love the queen of rock and roll’s BOLD music, we’re going to have to agree to disagree with Joan Jett on this one. We DO give a damn about our reputation, and yours too. Your email marketing sender reputation that is. It’s all about your rep Sender reputation is a score you’re assigned by an Internet Service Provider (ISP). It’s based on a number of factors including the quality of the content READ MORE >>

BOLD Marketing We Admire – Part 10

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We decided to shake things up a bit and share “BOLD Marketing We Admire” in a new, fresh way – a podcast! This fun episode features all members of Team ODEA sharing the details of their BOLD pick. Need to see it to believe it? Scroll down to find the visual that accompanies each team member’s marketing piece. And now for the main event! Find a comfy spot, pop in your headphones, and prepare yourself for some BOLD marketing. Megan’s BOLD Pick… ROAD iD Stephanie’s BOLD Pick… Nike | You Can’t Stop Sisters Sue’s BOLD Pick… Who Gives A Crap? READ MORE >>