Author: Emily Wade

Are Your B2B Marketing Emails Passport Ready, aka GDPR Compliant?


If your inbox looks anything like ours, you know that email marketing is still alive and well years after CAN-SPAM and GDPR regulations went into effect.  With new client opportunities in Europe and some of our existing clients closing on M&A activities that expanded their reach internationally, we brushed up on all things General Data Protection Regulation (GDPR) to make sure we’re following best practices when sending email campaigns across the pond to businesses in the EU and UK. What you need to know about GDPR GDPR, which came into effect in 2018, aims to protect individuals’ personal data and READ MORE >>

Thinking it’s time for a website revamp?


There is no hard and fast rule when it comes to the lifespan of a typical website. If you Google, you’ll get a page-worth of answers ranging from 2 to 2.5 years. It seems a tad quick, even for the internet. But to be fair, a website revamp depends on your site and your market. When looking at typical B2B websites, you could probably double or even triple that number. That gets you in the range of every 5 to 7 years to consider an entire website refresh. This includes significant site structure updates like reorganizing your services categories or READ MORE >>