Author: Sue Lattea

Quick Email Marketing Tips to Try in 2021


You’ve got mail! It’s not just a great movie (this is not up for debate). It’s also a common theme among, well, all of us. Our inboxes receive a dozen, or more, emails a day. And if you’re a marketer, entrepreneur, or business owner, you probably send quite a few emails a day! HubSpot reports that 78% of marketers have seen an increase in email engagement over the last 12 months. And as we shift to a more permanent digital atmosphere, we expect email communication to ramp up even more. So, maybe you’re thinking: ODEA, you don’t have to tell READ MORE >>

Deep Dive into SEO


Our top tips on how to improve the SEO of your website. Is your brain feeling hungry? Curious for knowledge? Then you’ve come to the right place. Welcome to a super special edition of Brain Lava. If you’ve listened to our podcast before then you know the routine, we introduce a topic and then drop some quick knowledge. Sometimes it’s inspired by a project we’re working on with a client. Sometimes it’s inspired by something that’s been tugging at our marketing heartstrings for a while. But spreading marketing knowledge is always most important to us. On this episode of Brain READ MORE >>

The Best (Craziest) Decision I Ever Made: Teacher to Project Manager


After being a teacher for twenty-three years, over half of that teaching kindergarten, I decided it was time for a career change. My own kids were grown and almost flown so what better time for a change? An amazing opportunity was presented to me; did I want to become a project manager at ODEA? I could lie and say I was over the moon and immediately accepted but let’s be honest, I had some reservations. I had been spending most of my days with five-year-olds. What would it be like to be around adults all day? Spoiler alert: I have READ MORE >>