Author: Sue Lattea

Quick Email Marketing Tips to Try in 2021

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You’ve got mail! It’s not just a great movie (this is not up for debate). It’s also a common theme among, well, all of us. Our inboxes receive a dozen, or more, emails a day. And if you’re a marketer, entrepreneur, or business owner, you probably send quite a few emails a day! HubSpot reports that 78% of marketers have seen an increase in email engagement over the last 12 months. And as we shift to a more permanent digital atmosphere, we expect email communication to ramp up even more. So, maybe you’re thinking: ODEA, you don’t have to tell READ MORE >>

Deep Dive into SEO

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Our top tips on how to improve the SEO of your website. Is your brain feeling hungry? Curious for knowledge? Then you’ve come to the right place. Welcome to a super special edition of Brain Lava. If you’ve listened to our podcast before then you know the routine, we introduce a topic and then drop some quick knowledge. Sometimes it’s inspired by a project we’re working on with a client. Sometimes it’s inspired by something that’s been tugging at our marketing heartstrings for a while. But spreading marketing knowledge is always most important to us. On this episode of Brain READ MORE >>

The Best (Craziest) Decision I Ever Made: Teacher to Project Manager

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After being a teacher for twenty-three years, over half of that teaching kindergarten, I decided it was time for a career change. My own kids were grown and almost flown so what better time for a change? An amazing opportunity was presented to me; did I want to become a project manager at ODEA? I could lie and say I was over the moon and immediately accepted but let’s be honest, I had some reservations. I had been spending most of my days with five-year-olds. What would it be like to be around adults all day? Spoiler alert: I have READ MORE >>