There is no hard and fast rule when it comes to the lifespan of a typical website. If you Google, you’ll get a page-worth of answers ranging from 2 to 2.5 years. It seems a tad quick, even for the internet. But to be fair, a website revamp depends on your site and your market. READ MORE >>
After weeks of hard work, you’re finally to the finish line. Your LinkedIn campaign is set and running. Now it’s time to sit back and watch that hard work pay off as your LinkedIn engagements increase and Google Analytics metrics climb. Break out the bonbons! But as you compare those LinkedIn clicks to Google Analytics READ MORE >>
NOTE: We first published this blog in 2018, when we were all nestled in our offices, hallways were buzzing with chatter, and meetings were live and in-person. And in thinking back on how much our work environments have changed over the past few years, we thought it would be helpful to revisit these tips. Now READ MORE >>
It’s not uncommon for an ODEA-ite to spit out a random fun, weird, quirky, or technical fact at any given moment. Whether we’re chatting with friends, family, each other, or a random stranger in Walgreens (true story!), we often find ourselves throwing in a little-known fact or piece of “how in the world do you READ MORE >>
We talk about marketing technology a LOT. But we feel it necessary to declare our love for the technologies that make our lives easier – especially our marketing lives. They keep our projects flowing smoothly, help us stay organized, allow us to create beautiful pieces, and so much more. But this week we ODEA-ites had READ MORE >>
A FREE fingers-on-the-keyboard session to tidy up your LinkedIn profile and get you connecting in all the right ways. As a biz owner or sales-type, having to socially distance (it’s vital so keep it up!) is hard, both personally and professionally. How do you keep marketing when it feels impossible to get in touch with READ MORE >>
What will 2020 look like for marketing? Where should efforts be focused in the upcoming year? Those are two questions that kick-off the new year for every marketer. You may think you need a crystal ball to figure out the answers, but you don’t! Instead, give this week’s episode of Brain Lava a listen. Not READ MORE >>
ODEA’s been in the marketing business for a while. And while we probably haven’t heard them all, we have heard quite a few marketing misconceptions that trigger responses ranging from scratching our heads to cringing in disbelief. “A good product doesn’t require marketing.” Oh boy. “Marketing is a waste of money.” Make it stop! We READ MORE >>
We’re back! Welcome to season two of Brain Lava. Last season we covered so many topics- from what it means to be BOLD, to getting out of the comfort zone, to SEO, to many, many more. This year we’re bringing you even more marketing insights and tips flowing from our brains. AND we’ve got some READ MORE >>