Back in January 2020, we made some BOLD predictions on what we expected technology, specifically virtual reality (VR) and augmented reality (AR), to look like in 12 months. New and improved glasses and headsets, haptic feedback, augmented audio, the possibilities were endless, and we were PUMPED for it. Then came coronavirus and many tech companies pushed pause while others sped up their development as connecting virtually became the de facto way of doing business. It certainly proved even a pandemic can’t stop innovation. More companies are implementing VR/AR as a way to work as a team while keeping employees safe. READ MORE >>
The last few months have been all about the videos and we’re not mad about it. Grab a bowl of popcorn and check out a few of our favorite BOLD video projects from 2020. READ MORE >>
Welcome to January’s edition of Feed Your Brain! Are you hangry for a helping of marketing and technology insights? Well, we’ve got a treat for you. We’ve categorized each link so you can easily find information that’s appetizing to you. And as always, if you find something you think we should be chomping on, send it our way at HERE. 2020 Trends You Need To Focus on These 7 Things in 2020 This is no fluffy “2020 trends” article, rather an insight into what tools marketers are tossing to the side and which ones they’re holding onto tightly this year. READ MORE >>
What will 2020 look like for marketing? Where should efforts be focused in the upcoming year? Those are two questions that kick-off the new year for every marketer. You may think you need a crystal ball to figure out the answers, but you don’t! Instead, give this week’s episode of Brain Lava a listen. Not only is Patty sharing three tips on focusing your marketing efforts in 2020, but she’s also joined by Andrea Durfey, marketing and communications strategist that’s been in the business for nearly thirty years with a ton of insight to this ever-changing industry. So, trade the READ MORE >>
We’re back! Welcome to season two of Brain Lava. Last season we covered so many topics- from what it means to be BOLD, to getting out of the comfort zone, to SEO, to many, many more. This year we’re bringing you even more marketing insights and tips flowing from our brains. AND we’ve got some amazing guest interviews lined up with some of the most brilliant people in the marketing industry. We can’t wait for you to listen to all of the awesome things we’re sharing in season two! But let’s start with episode one. We’re kicking off our first READ MORE >>
You’ve been spending months planning your visit to a notable industry conference. You arrive with a blank notebook, fresh pens, a highlighted agenda and a brain that’s ready to learn. As you settle in to your first presentation, you notice your attention starts to wander… Uh oh. It’s a case of the mediocre conference presenter! In this episode of Brain Lava, ODEA President Patty Rioux sends a message to all the conference speakers out there about how to be an engaging presenter. We’ll give you one for free: don’t read off the slides! To hear our other two pleas, click READ MORE >>
What comes to mind when you think of LinkedIn? Probably business, networking, professional connections, etc. And that image may subconsciously cause you to treat LinkedIn differently than your other social media profiles, but should you? In this episode of Brain Lava, ODEA President Patty Rioux talks about the human side of LinkedIn and why you should approach your professional connections naturally, organically and well, like a human! Afterward, you’ll be ready to embrace the possibilities of LinkedIn like a true (human) pro. READ MORE >>
A content management system (CMS) is the engine that drives your website. In our latest edition of Brain Lava, Emil and Patty take a peek under the hood at two types of content management systems – open source vs. proprietary. To put it simply, both open source and proprietary CMS are the back ends on which you build your website. An open source CMS is software created collaboratively by the people who use it and is not owned by any single person. A few of the most recognizable open source systems are WordPress or Joomla. Proprietary CMS is software that READ MORE >>
To some, social media for business is a beast that they just aren’t prepared to tackle. Where do you even begin? Between creating fresh content and posting consistently, we’re not going to sugar coat it – it’s time consuming. But it’s necessary when you want to share your ideas, engage with your audience, and bring familiarity to your brand. When Chelsi Hardin, ODEA Project Manager, first started running social media for ODEA she thought it would be a piece of cake. If you’re active on social media in your personal life, social media for business can’t be that hard, right? READ MORE >>