Author: JJ

Trends in VR: Eye Tracking, Textures & Education


  Amazing experiences that make you say “wow” just keep on coming. We recently covered the differences between Virtual Reality (VR), Augmented Reality (AR), 360 Degree Experiences and Mixed Reality (MR); you can read it here in case you missed it. While it’s not the year of hover boards yet, there’s no doubt that the “wow” factor of VR is still there. Here are a few trends in VR that continue to amaze us and make us believe the integration into marketing has only just begun. EYE TRACKING Eye tracking is going to be the next big thing that VR, READ MORE >>

Going Virtual: Understanding VR, AR and 360 Experiences


  These days, it’s hard to tell where technology ends and marketing begins as each new technology seems to have applications for marketers. The tricky part is keeping up with the ever-changing technology trends and knowing when there’s value and ROI in the opportunity. This is especially true in the virtual reality (VR) arena, which has several components and counterparts. There’s VR itself, as well as augmented reality (AR) and their simpler counterpart 360-degree videos/photos. Before you consider jumping in and implementing some of these newest technologies into your marketing plan, it’s important to understand the variances between each and READ MORE >>