Author: JJ

Natural Networking: How to Approach LinkedIn Like a Human

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What comes to mind when you think of LinkedIn? Probably business, networking, professional connections, etc. And that image may subconsciously cause you to treat LinkedIn differently than your other social media profiles, but should you? In this episode of Brain Lava, ODEA President Patty Rioux talks about the human side of LinkedIn and why you should approach your professional connections naturally, organically and well, like a human! Afterward, you’ll be ready to embrace the possibilities of LinkedIn like a true (human) pro.   READ MORE >>

Under the Hood: Open Source vs. Proprietary CMS

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A content management system (CMS) is the engine that drives your website. In our latest edition of Brain Lava, Emil and Patty take a peek under the hood at two types of content management systems – open source vs. proprietary. To put it simply, both open source and proprietary CMS are the back ends on which you build your website. An open source CMS is software created collaboratively by the people who use it and is not owned by any single person. A few of the most recognizable open source systems are WordPress or Joomla. Proprietary CMS is software that READ MORE >>

Three Lessons Learned: Conquering Social Media for Business

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To some, social media for business is a beast that they just aren’t prepared to tackle. Where do you even begin? Between creating fresh content and posting consistently, we’re not going to sugar coat it – it’s time consuming. But it’s necessary when you want to share your ideas, engage with your audience, and bring familiarity to your brand. When Chelsi Hardin, ODEA Project Manager, first started running social media for ODEA she thought it would be a piece of cake. If you’re active on social media in your personal life, social media for business can’t be that hard, right? READ MORE >>

Back to Basics: SEO 101

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“SEO” is a term we hear thrown around a lot in the marketing and tech world. It stands for “Search Engine Optimization”. Now that we’ve broken that down for you, it’s crystal clear what SEO is, right? Great! Our work here is done… or maybe not. If you’re anything like Chelsi Hardin, ODEA Project Manager, questions like “What am I optimizing?” and “What does this even have to do with a website?” may cross your mind when it comes to SEO.  That’s why she decided to ask ODEA Project Manager (and resident SEO guru), Sue Lattea, to sit down and READ MORE >>

Technology That Will Rock Our World in 2019

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It’s that time of year when everyone starts to speculate what the next big thing will be in marketing and tech this year. We thought we would join in on the fun and share our thoughts on the technology that you should keep your eyes peeled for in 2019! Samsung Galaxy F Since its first launch of the Samsung Galaxy S in 2010, Samsung continues to evolve and create pieces of hand-held technology that are truly out of this world (no pun intended!) The Samsung Galaxy F proves once more that Samsung is pushing the boundaries of smartphone technology and READ MORE >>

Almost the Real Thing: An Intro to 3D Objects & 360-Degree Images

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As part of our recently launched ODEA Productions, we’re exploring 360-degree and 3D objects as a way to showcase products. As 360 and 3D technology continues to advance and become more usable, more companies and brands are interested in how these tools can impact awareness and sales. The appeal of these techniques is that they give you as the audience control – essentially making you a user rather than a viewer. When interacting with an image, you can easily manipulate it by rotating to see various angles. In more advanced 3D objects, you can even open an image and see READ MORE >>

Food for Thought: Marketing Stats & Facts

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If you follow us on Facebook, Twitter or LinkedIn, you may have seen some of our marketing stats posts. As marketers, we’re always trying to stay in the loop with the latest data. What’s working for B2B marketers? What are the habits of today’s consumers? How is technology impacting the way we market? Below are some of our favorite marketing stats that speak volumes to us. We try and take these nuggets of information into account when we research a new project or opportunity. We hope they inspire you to think about marketing a little differently! EMAIL Each of these READ MORE >>

Trends in VR: Eye Tracking, Textures & Education

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Amazing experiences that make you say “wow” just keep on coming. We recently covered the differences between Virtual Reality (VR), Augmented Reality (AR), 360 Degree Experiences and Mixed Reality (MR); you can read it here in case you missed it. While it’s not the year of hover boards yet, there’s no doubt that the “wow” factor of VR is still there. Here are a few trends in VR that continue to amaze us and make us believe the integration into marketing has only just begun. EYE TRACKING Eye tracking is going to be the next big thing that VR, AR, READ MORE >>

Going Virtual: Understanding VR, AR and 360 Experiences

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These days, it’s hard to tell where technology ends and marketing begins as each new technology seems to have applications for marketers. The tricky part is keeping up with the ever-changing technology trends and knowing when there’s value and ROI in the opportunity. This is especially true in the virtual reality (VR) arena, which has several components and counterparts. There’s VR itself, as well as augmented reality (AR) and their simpler counterpart 360-degree videos/photos. Before you consider jumping in and implementing some of these newest technologies into your marketing plan, it’s important to understand the variances between each and then READ MORE >>