It happens to all of us: You see a product online, you think it’s perfect, so you buy it! But when it arrives you realize it’s not exactly what you were looking for. It’s not always easy to shop online since you can’t hold a product or item in your hand. Especially when you can READ MORE >>
We pretend to cringe in disgust when someone talks about it but let’s be real, we’ve all done it. This week’s topic is all about peeing in the pool! Thinking we’ve lost our minds right about now? We’re just kidding about the topic! Well, kind of. ODEA President, Patty Rioux, is a lover of analogies READ MORE >>
At ODEA we live and breathe BOLD. But what does BOLD really mean? We’ve each picked out an example of marketing out in the world that we find to be BOLD. As you’ll see, BOLD can take on many forms. What does BOLD mean to you? JJ’s pick… Fortnite’s NFL Skins Why is it BOLD? “As viewership of READ MORE >>
We’re jazzed to announce the launch of “Brain Lava”, our new marketing and tech podcast for curious minds – like yours! Each episode of Brain Lava will focus on whatever is flowing from our brains that week, be it marketing or tech or who knows what! We’ll share our thoughts as creatives, technologists and marketers, READ MORE >>
At ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… ESPN’s AirDrop Ads Why is it BOLD? “How many TV shows are READ MORE >>
You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… Merrell’s VR Experience Why READ MORE >>
If you follow us on Facebook, Twitter or LinkedIn, you may have seen some of our marketing stats posts. As marketers, we’re always trying to stay in the loop with the latest data. What’s working for B2B marketers? What are the habits of today’s consumers? How is technology impacting the way we market? Below are READ MORE >>
Yolo. Totes. Awesomesauce. Cray. Are you cringing yet? Me too. Trendy things, from clothes to cars to food, all have a shelf life. We believe words have expiration dates too, especially when a perfectly innocent word transforms into a buzzword. The rise and fall of buzzwords are especially true in marketing and branding, where they READ MORE >>