Branding: Just Like Peeing in The Pool | ODEA

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Branding: Just Like Peeing in The Pool

We pretend to cringe in disgust when someone talks about it but let’s be real, we’ve all done it. This week’s topic is all about peeing in the pool! Thinking we’ve lost our minds right about now? We’re just kidding about the topic! Well, kind of.

ODEA President, Patty Rioux, is a lover of analogies and doesn’t always filter what she says (even though we love her for it). Some of our most insightful ideas come from every day conversations and this week is a great example. This week’s topic was born during a hilarious conversation Patty had with a super cool client of ours who, lucky for us, has our same sense of humor.

In this week’s episode, we’re talking about premium brands and how to extend those services to a more accessible audience. (Think Vera Wang’s exclusive line and her Kohl’s line.) But with mediums like social media, blogs, even podcasts, it’s impossible not to cross-pollute. Just like peeing in the pool, a brand doesn’t stay in one lane.

If you’ve made it this far, we haven’t scared you away with the pool talk. Check out this week’s episode of Brain Lava and find out why we think branding is like peeing in the pool!