If you follow us on Facebook, Twitter or LinkedIn, you may have seen some of our marketing stats posts. As marketers, we’re always trying to stay in the loop with the latest data. What’s working for B2B marketers? What are the habits of today’s consumers? How is technology impacting the way we market?
Below are some of our favorite marketing stats that speak volumes to us. We try and take these nuggets of information into account when we research a new project or opportunity. We hope they inspire you to think about marketing a little differently!
Each of these facts can be summed up in one key point: consumers want relevant email content in their inboxes. As we’ve said before, email marketing isn’t free and it should be respected. Email is a powerful tool if used correctly and a brand damaging tool if used incorrectly. Always take the preferences of your audience into consideration before you hit send on that email blast.
The rise of video marketing has probably been drilled into your head at this point. But we’ll continue to shout from the rooftops that video is a top method of communication in 2018. How are you planning to use video this year to market your company?
Social media is a tricky platform to navigate and measure. Whether you’re too overwhelmed to dive in or unconvinced of its benefits, we find that many B2B businesses haven’t found their place on social yet. It’s all about finding the right platform for you and determining where your audience spends their time. Don’t underestimate the fact that consumers today often rely on social media for reviews and recommendations – in B2C and B2B markets.