Author: Megan Zidek

Tips for Collecting Customer Testimonials

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You know that your current, happy customers are the greatest gold mine for your marketing efforts. Yet, you struggle to tap into it. But, why?! Well, it can be hard to ask for help! We get it – you don’t want to pester them and maybe you’re even a little nervous they might decline to comment. But we’re here to cast your doubts aside. Asking for customer testimonials doesn’t have to be intimidating!  Now presenting: the ODEA-ites’ best tips for collecting customer testimonials.  Let Them Sing Your Praises Happy customers typically want to sing your praises. They might even beat READ MORE >>

Opening the Project Vault: Specialty Sales’ Product Catalog

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What makes a marketing effort successful? Results of course! But how we get there often involves communication, organization, and an AMAZING client. We’re thrilled to have hit the jackpot when it comes to the clients we work with. When Specialty Sales – a distributor of hose, tubing, couplings and fittings – asked for our help bringing the BOLD to their product catalog, we said, “Let’s do this!” We teamed up with Specialty Sales to give their catalog a fresh look that reflects their new branding and provides a more cohesive user experience. Read on for more about the process of READ MORE >>

5 Tips for Creating Effective Facebook Ads

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How many ads do you see in your Facebook feed per day? Do you click through or pass them by? According to Facebook, more users and businesses are taking notice of the power of Facebook ads. They reported a 27% increase in revenue from ads in 2019 compared to 2018. Whether you’re a Facebook ad naysayer or not, it’s clear that Facebook advertisements are continuing to grow as they grab the attention of consumers. If you’re preparing to dive into Facebook advertising, you’re in luck! While Facebook’s Ad Manager is pretty intuitive to use (take note, LinkedIn!), it does take READ MORE >>

BOLD Marketing We Admire Part 8

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It’s our favorite time of the quarter where we ODEAites pick our favorite examples of BOLD marketing. With the holidays near, this was another tough one to narrow down. While some caused us to ugly cry, others made us laugh out loud and a few even made our bellies growl, but each share one thing – boldness. Megan’s Pick… Philadelphia Cream Cheese’s #PutPhillyOnIt Campaign       Why is it BOLD? An Instagram ad led me to this clever campaign. Philadelphia Cream Cheese wanted to show consumers that cream cheese can be used on more than just bagels. Talk about READ MORE >>

Living Through (And Surviving!) A Rebrand

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You don’t know what you don’t know! And that’s especially true of the rebrand process. While some organizations grimace at the thought of changing their name, others are more ambitious and ready to tackle the massive project. But no matter where you fall on the scale, remember that it’s a huge undertaking. After going through the creative process of changing your name and/or logo, there’s a (what seems to be) endless well of items to update after the fact. Some are more top of mind like your website and email address, but what about your voicemail box recording? And all READ MORE >>

BOLD Marketing We Admire Part 7

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It’s that time again! Every quarter, each team member of ODEA picks a favorite example of BOLD marketing that caught their attention. We all had a hard time narrowing down our choices for this one because brand’s have been bringing it! Check out our favorites below: JJ’s pick… Evian’s Way of Standing Out Why is it BOLD? When you think about drinking water, you think of a natural waterfall in the forest with butterflies flying around, right? Well, Evian ran down a different marketing path than their competitors. And that’s why they are BOLD. Their motto is, “live young” – READ MORE >>

Cut. It. Out.

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Why we edit a lot more than just our writing In our biz, we’re constantly editing. Be a new blog we just wrote, a podcast that we recorded, a video for a social post for a client… the list goes on. But the toughest edits we tackle often don’t involve content at all. On this week’s episode of Brain Lava, Chief ODEA-ite, Patty Rioux, explains why editing is important not just in your marketing but for your business. Whether you consider yourself an entrepreneur, a business owner or a marketer, your mind is constantly on the ‘innovate’ setting. We’re sharing READ MORE >>

One Size DOESN’T Fit All: Responsive Website Design

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Where are you right now? Are you on the train or sitting in a coffee shop? Look around. How many people are on their phones around you? Heck, there’s a good chance that you’re reading this on your phone! In 2018, it was reported that 52.2% of all web traffic came from a mobile device. Which explains why nearly everyone you can see right now is peering at their phones. Consumers are clearly spending as much time searching the web on their phones as they are on their desktops. But when it comes to the design of a website, how READ MORE >>

No Suitcase Required: How to Navigate Your Buyer’s Journey

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When you’re getting ready to make a purchase – no matter what it is – think about the different stages you go through before swiping your credit card. Let’s say you need a new washing machine because your current machine is making an odd noise. You do a few Google searches in hopes of finding a way to fix it. You learn that it will be more cost effective to buy a new one. You start browsing for new washing machines online. You take a few days to browse machines and compare features and costs. You decide on the two READ MORE >>