Author: Megan Zidek

Living Through (And Surviving!) A Rebrand

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You don’t know what you don’t know! And that’s especially true of the rebrand process. While some organizations grimace at the thought of changing their name, others are more ambitious and ready to tackle the massive project. But no matter where you fall on the scale, remember that it’s a huge undertaking. After going through the creative process of changing your name and/or logo, there’s a (what seems to be) endless well of items to update after the fact. Some are more top of mind like your website and email address, but what about your voicemail box recording? And all READ MORE >>

BOLD Marketing We Admire Part 7

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It’s that time again! Every quarter, each team member of ODEA picks a favorite example of BOLD marketing that caught their attention. We all had a hard time narrowing down our choices for this one because brand’s have been bringing it! Check out our favorites below: JJ’s pick… Evian’s Way of Standing Out Why is it BOLD? When you think about drinking water, you think of a natural waterfall in the forest with butterflies flying around, right? Well, Evian ran down a different marketing path than their competitors. And that’s why they are BOLD. Their motto is, “live young” – READ MORE >>

Cut. It. Out.

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Why we edit a lot more than just our writing In our biz, we’re constantly editing. Be a new blog we just wrote, a podcast that we recorded, a video for a social post for a client… the list goes on. But the toughest edits we tackle often don’t involve content at all. On this week’s episode of Brain Lava, Chief ODEA-ite, Patty Rioux, explains why editing is important not just in your marketing but for your business. Whether you consider yourself an entrepreneur, a business owner or a marketer, your mind is constantly on the ‘innovate’ setting. We’re sharing READ MORE >>

One Size DOESN’T Fit All: Responsive Website Design

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Where are you right now? Are you on the train or sitting in a coffee shop? Look around. How many people are on their phones around you? Heck, there’s a good chance that you’re reading this on your phone! In 2018, it was reported that 52.2% of all web traffic came from a mobile device. Which explains why nearly everyone you can see right now is peering at their phones. Consumers are clearly spending as much time searching the web on their phones as they are on their desktops. But when it comes to the design of a website, how READ MORE >>

No Suitcase Required: How to Navigate Your Buyer’s Journey

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When you’re getting ready to make a purchase – no matter what it is – think about the different stages you go through before swiping your credit card. Let’s say you need a new washing machine because your current machine is making an odd noise. You do a few Google searches in hopes of finding a way to fix it. You learn that it will be more cost effective to buy a new one. You start browsing for new washing machines online. You take a few days to browse machines and compare features and costs. You decide on the two READ MORE >>

Brain Lava: ODEA’s NEW Podcast

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  We’re jazzed to announce the launch of “Brain Lava”, our new marketing and tech podcast for curious minds – like yours! Each episode of Brain Lava will focus on whatever is flowing from our brains that week, be it marketing or tech or who knows what! We’ll share our thoughts as creatives, technologists and marketers, and ask for yours in return. Don’t be surprised when we email you an interview request! Join us and let’s discuss whatever is on our collective curious minds to keep our brain lava flowing! You can listen to our latest episode below: Please subscribe on READ MORE >>

Why You Might Need (Or Want) a New Domain Extension

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Did you know the internet was launched publicly on August 6th, 1991? We just celebrated the internet’s 27th birthday! All things considered, the internet is still very young. But even though it’s young, it has lived a full life and grown at incredible speeds. With all of the different organizations, ideas and people out in the world, it was inevitable that the pool of URLs to choose from would shrink. Has your company ever looked to create a new website for a particular product or service offering only to find that it was already taken? Sometimes you can purchase the READ MORE >>

BOLD Marketing We Admire Part 4

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At ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… ESPN’s AirDrop Ads Why is it BOLD? “How many TV shows are on your DVR? Did you miss the big comeback the Cubs had last night? As we become busier, we find less time to relax with friends and watch the big game. ESPN and R/GA came up with a BOLD use of marketing using technology that READ MORE >>

10 Key Inbound Marketing Insights in 2018

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Shout out to HubSpot for their annual State of Inbound report which shares inbound marketing and sales insights from across the world. We look forward to this report every year because it helps put some of the challenges that our clients (and we!) face into perspective. Below are 10 key insights that shed some light on where fellow marketers stand on current trends and how sales teams feel they need to be supported.  1. 69% of marketers say that converting leads into customers is their top priority Followed by 54% that said growing web traffic and 44% that said increasing READ MORE >>