Ask us who inspires us to push our creativity and provoke new thoughts, and we’ll ask you how much time you have. At ODEA, we admire brilliant people that dare us to look at the world and how we conduct business a little differently. One such person is Brené Brown. If you don’t know Brené, READ MORE >>
The holidays might be ending, but Christmas in January for the tech obsessed is about to be in full swing starting January 7th. We’re talking about the 2020 Consumer Electronics Show (CES) happening in Las Vegas. CES is one of the biggest tech trade shows and has been the highlight of every tech lover’s new READ MORE >>
It’s our favorite time of the quarter where we ODEAites pick our favorite examples of BOLD marketing. With the holidays near, this was another tough one to narrow down. While some caused us to ugly cry, others made us laugh out loud and a few even made our bellies growl, but each share one thing READ MORE >>
If you subscribe to our weekly email roundup, Feed Your Brain, full of the articles our brains are munching on or follow current happenings in the news, you likely read about a legal case that’s been working its way through the court system. This case has been in the media for the past few months, READ MORE >>
You don’t know what you don’t know! And that’s especially true of the rebrand process. While some organizations grimace at the thought of changing their name, others are more ambitious and ready to tackle the massive project. But no matter where you fall on the scale, remember that it’s a huge undertaking. After going through READ MORE >>
It was a big decision for us last month. Our August e-newsletter got delayed because we, like many of you, often push deadlines on our own marketing to make room for client projects. So, there we were — Friday, August 30th in the ODEA office. And not just any Friday… this was the Friday afternoon READ MORE >>
You’ve been spending months planning your visit to a notable industry conference. You arrive with a blank notebook, fresh pens, a highlighted agenda and a brain that’s ready to learn. As you settle in to your first presentation, you notice your attention starts to wander… Uh oh. It’s a case of the mediocre conference presenter! READ MORE >>
Facebook turned 15 years old earlier this year. Twitter isn’t far behind at 13 and LinkedIn is the grand daddy of all the social networks, launched over 17 years ago in 2002. Even the new-kid-on-the-block, Instagram, is nearing a decade on the app stores. So you had to know another platform would eventually come around READ MORE >>
We don’t have to tell you that communicating with a four generation marketplace – Baby Boomers, Gen X, Millennials and the newest consumers, Gen Z — is keeping us marketers on our toes. Your marketing technology stack already likely includes everything from a fax machine to an e-commerce website or customer portal. And this newest READ MORE >>