Introducing Generation Z | ODEA

Introducing Generation Z

We don’t have to tell you that communicating with a four generation marketplace – Baby Boomers, Gen X, Millennials and the newest consumers, Gen Z  — is keeping us marketers on our toes. Your marketing technology stack already likely includes everything from a fax machine to an e-commerce website or customer portal. And this newest generation is going to push that tech even farther. (Get ready for those VR/AR apps and branded skills for voice assistants we keep talking about!)

Knowing these “digital natives” are gaining buying power, ODEA has all the info you need on Gen Z-ers and their tendencies so you can get your digital, mobile, and social strategies up to the challenge.

Get to know Gen Z here!