Tag Archive: digital marketing

One Search Engine to Rule Them All: SearchGPT

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In the ever-evolving landscape of SEO and search tools, Google reigns supreme – until now. Enter OpenAI’s Search GPT, the bold new contender shaking up the throne. For marketers and business owners who want to stay ahead of the curve, it’s time to get the lowdown on the advancements to make smarter business decisions. Here’s READ MORE >>

Meaningful Metrics: Understanding and Using UTM Codes

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In our last blog, we talked about how sometimes the clicks reported by LinkedIn, Facebook or other digital advertising platforms don’t always jive with what you see in Google Analytics. In this article, we are going to tell you about a nifty little tool – the UTM code – that will make it easier for READ MORE >>

Let’s Get Technical: Tech Tip Thursday

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Did you hear the news about our new series? Every Thursday, we’re uploading a quick tutorial to help you spiff up your tech game. Our videos are 3 minutes or less and designed to make your life (and work!) easier. From LinkedIn and YouTube hacks to Adobe Photoshop secrets, we have a tech tip for READ MORE >>

BOLD Marketing We Admire Part 9

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At ODEA, we can never get enough BOLD. Lucky for us, brands are bringing it! This meant another quarter of us struggling to narrow down our favorite picks. It’s a tough job, but somebody’s got to do it. Check out each ODEA-ite’s favorite example of BOLD marketing below! Megan’s Pick… Ruggable’s Email Nurture Campaign Why READ MORE >>

Hungry? Feed Your Brain – March Edition

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Is your brain hungry? You’ve come to the right place. Welcome to our March edition of Feed Your Brain!  Design We’ve preached about responsive web design for quite some time now. But responsive email design is just as important! Over half of Americans prefer to look at marketing emails on their phones. So creating responsive READ MORE >>

Three Lessons Learned: Conquering Social Media for Business

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To some, social media for business is a beast that they just aren’t prepared to tackle. Where do you even begin? Between creating fresh content and posting consistently, we’re not going to sugar coat it – it’s time consuming. But it’s necessary when you want to share your ideas, engage with your audience, and bring READ MORE >>

Marketing Tactics That Should Be Left in the Bargain Bin

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Have you ever passed by a “bargain bin” sale and thought, “It’s in there for a reason, just keep walking!” Well, we did this week. And it got us thinking about $5 irregular t-shirts, movies that we could have lived without (yes, we’re talking about you Speed 2) and past-their-prime marketing tactics that deserve to READ MORE >>