In our last blog, we talked about how sometimes the clicks reported by LinkedIn, Facebook or other digital advertising platforms don’t always jive with what you see in Google Analytics. In this article, we are going to tell you about a nifty little tool – the UTM code – that will make it easier for READ MORE >>
Did you hear the news about our new series? Every Thursday, we’re uploading a quick tutorial to help you spiff up your tech game. Our videos are 3 minutes or less and designed to make your life (and work!) easier. From LinkedIn and YouTube hacks to Adobe Photoshop secrets, we have a tech tip for READ MORE >>
At ODEA, we can never get enough BOLD. Lucky for us, brands are bringing it! This meant another quarter of us struggling to narrow down our favorite picks. It’s a tough job, but somebody’s got to do it. Check out each ODEA-ite’s favorite example of BOLD marketing below! Megan’s Pick… Ruggable’s Email Nurture Campaign Why READ MORE >>
Is your brain hungry? You’ve come to the right place. Welcome to our March edition of Feed Your Brain! Design We’ve preached about responsive web design for quite some time now. But responsive email design is just as important! Over half of Americans prefer to look at marketing emails on their phones. So creating responsive READ MORE >>
When you’re getting ready to make a purchase – no matter what it is – think about the different stages you go through before swiping your credit card. Let’s say you need a new washing machine because your current machine is making an odd noise. You do a few Google searches in hopes of finding READ MORE >>
To some, social media for business is a beast that they just aren’t prepared to tackle. Where do you even begin? Between creating fresh content and posting consistently, we’re not going to sugar coat it – it’s time consuming. But it’s necessary when you want to share your ideas, engage with your audience, and bring READ MORE >>
After being a teacher for twenty-three years, over half of that teaching kindergarten, I decided it was time for a career change. My own kids were grown and almost flown so what better time for a change? An amazing opportunity was presented to me; did I want to become a project manager at ODEA? I READ MORE >>
Have you ever passed by a “bargain bin” sale and thought, “It’s in there for a reason, just keep walking!” Well, we did this week. And it got us thinking about $5 irregular t-shirts, movies that we could have lived without (yes, we’re talking about you Speed 2) and past-their-prime marketing tactics that deserve to READ MORE >>
This week’s Brain Lava podcast is a special one. ODEA’s very own birthday twins, Megan Zidek, ODEA Project Manager, and Stephanie Cosgrove, ODEA Graphic Designer, sit down to talk about photography tips they’ve picked up over the years. Creating a shot list, organizing a “pre-pro” call, deciding on additional vendors you may need… there’s a READ MORE >>