Big River Steel is unlike any other steel company in the world. To help them prove that, they needed a website that BOLDLY captured their brand and dared to challenge the future of steel. Through stunning photography, video, and bold phrases, their website showcases Big River’s integration of steel and technology with a rebellious edge. Launched January of 2018, we are proud to have created a website that shows the world just how badass Big River Steel is: To see more of our work with Big River, click here. READ MORE >>
Did you know the internet was launched publicly on August 6th, 1991? We just celebrated the internet’s 27th birthday! All things considered, the internet is still very young. But even though it’s young, it has lived a full life and grown at incredible speeds. With all of the different organizations, ideas and people out in the world, it was inevitable that the pool of URLs to choose from would shrink. Has your company ever looked to create a new website for a particular product or service offering only to find that it was already taken? Sometimes you can purchase the READ MORE >>
At ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… ESPN’s AirDrop Ads Why is it BOLD? “How many TV shows are on your DVR? Did you miss the big comeback the Cubs had last night? As we become busier, we find less time to relax with friends and watch the big game. ESPN and R/GA came up with a BOLD use of marketing using technology that READ MORE >>
Have you started to implement video into your marketing efforts yet? Whether it’s your first or thousandth video, there’s always more to learn when it comes to producing, filming and editing a video. One element we want to shed some light on is FPS, or in layman’s terms, frames per second. FPS is the number of images a video displays in one second. That’s right, video is just a lot of images played in succession at a very fast speed! The most common FPS formats are 24FPS, 30FPS, and 60FPS. If you’re new to video, you may wonder which is READ MORE >>
Did you know that visuals are processed 60,00 times faster than text? At ODEA, we’ve learned that video is the #1 area of marketing that most businesses should be focusing on in 2018. The bottom line is that consumers want to see, not read why your product or service is so great. We put together this video whitepaper to show you some of the most compelling data out there on the power of video marketing. We also break down how you can make impactful videos even if you’re on a tight budget. If you need guidance getting started READ MORE >>
As part of our recently launched ODEA Productions, we’re exploring 360-degree and 3D objects as a way to showcase products. As 360 and 3D technology continues to advance and become more usable, more companies and brands are interested in how these tools can impact awareness and sales. The appeal of these techniques is that they give you as the audience control – essentially making you a user rather than a viewer. When interacting with an image, you can easily manipulate it by rotating to see various angles. In more advanced 3D objects, you can even open an image and see READ MORE >>
You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… Merrell’s VR Experience Why is it BOLD? “When you launch a new product or service, you want your customer to feel excited about it and remember it, right? Merrell did just that. Having a VR studio create a 4D, motion-tracked, multi-sensory experience was the definition of BOLD marketing. They READ MORE >>
If you follow us on Facebook, Twitter or LinkedIn, you may have seen some of our marketing stats posts. As marketers, we’re always trying to stay in the loop with the latest data. What’s working for B2B marketers? What are the habits of today’s consumers? How is technology impacting the way we market? Below are some of our favorite marketing stats that speak volumes to us. We try and take these nuggets of information into account when we research a new project or opportunity. We hope they inspire you to think about marketing a little differently! EMAIL Each of these READ MORE >>
As a marketer, you’ve undoubtedly been asked by your boss or your CEO to explain the ROI of a certain project or initiative. Marketers are often challenged to prove that their efforts have made an impact and that the budget spent was worthwhile. This push for ROI is common but overlooks some of the most valuable data points we have. While stats like web traffic and email engagements can’t be directly equated to a sale, they can tell a story. At ODEA, in addition to focusing on the elusive “return on investment”, we believe analytics give specific insights into what READ MORE >>