Another year of HubSpot’s Inbound conference has come and gone. Didn’t get to attend? Trying to decide if you should go next year? We’ve got our very first guest on Brain Lava filling us in on all things Inbound! We couldn’t be more excited to welcome Kerra from the Chicago Family Business Council to share her thoughts on her first Inbound experience. From the keynote speakers to the breakout sessions to the programs…Patty and Kerra discuss it all! Check out episode 7 of Brain Lava: Prefer to read instead of listen? We’ve got you covered. Find a transcript of this READ MORE >>
Big River Steel is unlike any other steel company in the world. To help them prove that, they needed a website that BOLDLY captured their brand and dared to challenge the future of steel. Through stunning photography, video, and bold phrases, their website showcases Big River’s integration of steel and technology with a rebellious edge. Launched January of 2018, we are proud to have created a website that shows the world just how badass Big River Steel is: To see more of our work with Big River, click here. READ MORE >>
What comes to mind when you hear the word “designer”? Most people tend to think of a graphic designer. But designers take on many more forms than that – web developers, architects, plant managers, teachers, chemists, journalists, composers, and CEOs are all designers in their own way. Italian artist Bruno Munari said that “A designer is a planner with an aesthetic sense”. The core of design comes from being a planner and being able to organize information in a way that is usable for its intended audience. That’s user experience in a nutshell! User Experience (UX) is all about the READ MORE >>
At ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… ESPN’s AirDrop Ads Why is it BOLD? “How many TV shows are on your DVR? Did you miss the big comeback the Cubs had last night? As we become busier, we find less time to relax with friends and watch the big game. ESPN and R/GA came up with a BOLD use of marketing using technology that READ MORE >>
Did you know that visuals are processed 60,00 times faster than text? At ODEA, we’ve learned that video is the #1 area of marketing that most businesses should be focusing on in 2018. The bottom line is that consumers want to see, not read why your product or service is so great. We put together this video whitepaper to show you some of the most compelling data out there on the power of video marketing. We also break down how you can make impactful videos even if you’re on a tight budget. If you need guidance getting started READ MORE >>
As part of our recently launched ODEA Productions, we’re exploring 360-degree and 3D objects as a way to showcase products. As 360 and 3D technology continues to advance and become more usable, more companies and brands are interested in how these tools can impact awareness and sales. The appeal of these techniques is that they give you as the audience control – essentially making you a user rather than a viewer. When interacting with an image, you can easily manipulate it by rotating to see various angles. In more advanced 3D objects, you can even open an image and see READ MORE >>
It’s finally here! Today is the day your new marketing hire starts. You’re finally going to have someone on staff that is dedicated to your company’s marketing efforts. Or maybe you just signed a contract with a marketing firm to help support your initiatives. Are you nervous? You shouldn’t be! We’re here to remind you that as long as the marketing team (whether internal, external, or both) maintains strong communication throughout each engagement, projects will go smoothly and produce great ROI. We promise, marketers aren’t that scary! Here are five tips to help you work effectively with a marketing team: READ MORE >>
You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… Merrell’s VR Experience Why is it BOLD? “When you launch a new product or service, you want your customer to feel excited about it and remember it, right? Merrell did just that. Having a VR studio create a 4D, motion-tracked, multi-sensory experience was the definition of BOLD marketing. They READ MORE >>
If you follow us on Facebook, Twitter or LinkedIn, you may have seen some of our marketing stats posts. As marketers, we’re always trying to stay in the loop with the latest data. What’s working for B2B marketers? What are the habits of today’s consumers? How is technology impacting the way we market? Below are some of our favorite marketing stats that speak volumes to us. We try and take these nuggets of information into account when we research a new project or opportunity. We hope they inspire you to think about marketing a little differently! EMAIL Each of these READ MORE >>