Welcome to February’s edition of Feed Your Brain! Are you hangry for a helping of marketing and technology insights? Well, we’ve got a treat for you. We’ve categorized each link so you can easily find information that’s appetizing to you. And as always, if you find something you think we should be chomping on, send it our way at HERE. Brand A brand that took a huge leap this year? (And their brand star literally took a leap off of a cliff.) Planters. The brand made the BOLD decision to kill off the iconic legume that has served as the READ MORE >>
Here at ODEA, we love cake. Our favorite is Portillo’s chocolate cake. Any excuse we can find to celebrate with a Portillo’s chocolate cake, we take it. If you’ve never had one of these delicious cakes before, you’re going to want to start with a small slice because it is RICH. But after you get a first taste of the chocolatey goodness, you’ll probably go back for more. (Trust us on this.) We like to think of content in the same way. When you have an opportunity to communicate with your audience, it can be a gut reaction to want READ MORE >>
On December 4th, 2019, Pantone announced Classic Blue (aka Pantone 19-4052) as its Pantone Color of the Year for 2020. As a graphic designer, the Color of the Year is exciting! But for the non-creatives of the world, an announcement like “Color of the Year” may result in a shrug or eyeroll. If you’re wondering why you should care about a color, read on! Pantone’s Color of the Year actually impacts plenty of industries and directly influences design trends for the year. A Colorful History Lesson The Pantone Color System originated in 1963 to solve the problem of color matching READ MORE >>
Welcome to January’s edition of Feed Your Brain! Are you hangry for a helping of marketing and technology insights? Well, we’ve got a treat for you. We’ve categorized each link so you can easily find information that’s appetizing to you. And as always, if you find something you think we should be chomping on, send it our way at HERE. 2020 Trends You Need To Focus on These 7 Things in 2020 This is no fluffy “2020 trends” article, rather an insight into what tools marketers are tossing to the side and which ones they’re holding onto tightly this year. READ MORE >>
Ask us who inspires us to push our creativity and provoke new thoughts, and we’ll ask you how much time you have. At ODEA, we admire brilliant people that dare us to look at the world and how we conduct business a little differently. One such person is Brené Brown. If you don’t know Brené, you should. She rose to fame after a TED talk on vulnerability and her decades of research on courage, vulnerability, shame, and empathy has led to five best-selling books. In one of her most recent books “Braving The Wilderness,” Brené uses the word “Braving” as READ MORE >>
It’s our favorite time of the quarter where we ODEAites pick our favorite examples of BOLD marketing. With the holidays near, this was another tough one to narrow down. While some caused us to ugly cry, others made us laugh out loud and a few even made our bellies growl, but each share one thing – boldness. Megan’s Pick… Philadelphia Cream Cheese’s #PutPhillyOnIt Campaign Why is it BOLD? An Instagram ad led me to this clever campaign. Philadelphia Cream Cheese wanted to show consumers that cream cheese can be used on more than just bagels. Talk about READ MORE >>
You’ve been spending months planning your visit to a notable industry conference. You arrive with a blank notebook, fresh pens, a highlighted agenda and a brain that’s ready to learn. As you settle in to your first presentation, you notice your attention starts to wander… Uh oh. It’s a case of the mediocre conference presenter! In this episode of Brain Lava, ODEA President Patty Rioux sends a message to all the conference speakers out there about how to be an engaging presenter. We’ll give you one for free: don’t read off the slides! To hear our other two pleas, click READ MORE >>
What comes to mind when you think of LinkedIn? Probably business, networking, professional connections, etc. And that image may subconsciously cause you to treat LinkedIn differently than your other social media profiles, but should you? In this episode of Brain Lava, ODEA President Patty Rioux talks about the human side of LinkedIn and why you should approach your professional connections naturally, organically and well, like a human! Afterward, you’ll be ready to embrace the possibilities of LinkedIn like a true (human) pro. READ MORE >>
It’s that time again! Every quarter, each team member of ODEA picks a favorite example of BOLD marketing that caught their attention. We all had a hard time narrowing down our choices for this one because brand’s have been bringing it! Check out our favorites below: JJ’s pick… Evian’s Way of Standing Out Why is it BOLD? When you think about drinking water, you think of a natural waterfall in the forest with butterflies flying around, right? Well, Evian ran down a different marketing path than their competitors. And that’s why they are BOLD. Their motto is, “live young” – READ MORE >>