Being marketers means that you can find us “nerding-out” over something new just about every week. It also means that in the middle of any given conversation, there’s a 95% chance we could spout off a stat about the topic at hand. It’s a gift and a curse. This week our nerdiness and love of statistics rolled into one stat packed podcast! Nine MIND-BLOWING stats, to be clear. How did we arrive at this podcast topic? A random statistic that popped onto our screen led to a total nerdy deep dive of more interesting stats and the rest is history. READ MORE >>
We often say marketing is a marathon, not a sprint. But if there is one place where you need to do your best cheetah impression, it is with your website load time. When it comes to building websites – we’ve got the need for speed! We know that it goes without saying how important website loading time is. We’ve all visited that website that seems to load like a puzzle falling into place – little bits and pieces of the image and content downloading slowly. One word: Frustrating. And Google feels the same way! A website that loads at a READ MORE >>
It’s the most wonderful time of the year – trade show season! ODEA President, Patty Rioux, has seen her fair share of them. We know you’ve probably already got the basics down: pack snacks, there’s no such thing as “too many” when it comes to business cards and never be caught without a peppermint or piece of gum because coffee breath is real. But we’ve got some tips from a lady that’s been on the front lines. From designing booths, to breaking them down and setting them up, to working them, our Prez Patty has done it all! Known on READ MORE >>
While we wish we could tell you that we know absolutely everything there is to know about marketing and technology, let’s be real – we don’t. Stephen Covey said, “The key to success is dedication to life-long learning.” No truer words, Stephen. At ODEA, our love of learning is one of our biggest motivators. It keeps us moving forward as an organization and helps us as individuals to grow our passions. And one of the best things about learning? Sharing that knowledge with others. This week we want to share the wealth and give some insight into our favorite spots READ MORE >>
Ready or not voice search is happening! And it’s giving ODEA President, Patty Rioux, the ability to clone herself. (Send help!) Okay, we’re being a bit dramatic. It’s not really giving her the ability to multiply but it is improving her productivity and changing the way we’re thinking about marketing for the future. In fact, if you’ve got an Amazon Echo Dot sitting anywhere in your house, walk over to it and nicely ask “Alexa, play Brain Lava”. Hear the intro music? Give yourself a nice pat on the back because you just completed a successful voice search! On this READ MORE >>
Did you miss us? We’re only three months into the year and we’ve already been busy little ODEAites, working on all kinds of exciting projects for our clients (and a few of our own!). We decided that it was time to come up for air and give you a peek of our favorite projects so far: SecureGuard Logo We had the opportunity to partner with our friends at MicroFormat, a leading producer of document security paper products, and update their SecureGuard logo to capture the services and expertise they provide. Magna-Tiles 360 Images Do 360° images make a difference? You READ MORE >>
We take referrals very seriously at ODEA. Come to think of it, we can’t think of one client that didn’t learn about us through a referral. So, when we hear, “You’re only going to get so far on referrals” we tend to cringe. HubSpot tells us that 84% of buyers start the buying process with a referral. That’s a LOT of people that are asking about a product or service before buying. So, with statistics like the one above, why suddenly are we hating on referrals? We’ve got a few ideas of why and five statistics telling us why we READ MORE >>
“SEO” is a term we hear thrown around a lot in the marketing and tech world. It stands for “Search Engine Optimization”. Now that we’ve broken that down for you, it’s crystal clear what SEO is, right? Great! Our work here is done… or maybe not. If you’re anything like Chelsi Hardin, ODEA Project Manager, questions like “What am I optimizing?” and “What does this even have to do with a website?” may cross your mind when it comes to SEO. That’s why she decided to ask ODEA Project Manager (and resident SEO guru), Sue Lattea, to sit down and READ MORE >>
If we are connected on LinkedIn – and if not send me a connection request! – hopefully you’ve noticed I’ve been increasing my activity the last six months or so. I’ve made logging in part of my morning routine to comment, share and like posts from my connections – something our fellow marketer Sima Dahl calls “digital deposits”. I’m posting about three times a week, typically one original content piece from our team, a “curated” post from another source that I want to add my thoughts to, and a third lighter post such as a photo I’ve snapped during my READ MORE >>