We take referrals very seriously at ODEA. Come to think of it, we can’t think of one client that didn’t learn about us through a referral. So, when we hear, “You’re only going to get so far on referrals” we tend to cringe. HubSpot tells us that 84% of buyers start the buying process with a referral. That’s a LOT of people that are asking about a product or service before buying. So, with statistics like the one above, why suddenly are we hating on referrals?
We’ve got a few ideas of why and five statistics telling us why we should be showing them some love. On this week’s episode of Brain Lava, ODEA President, Patty Rioux, is making the case for why we think referrals are so important in B2B.