Back to Basics: SEO 101 | ODEA

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Back to Basics: SEO 101

“SEO” is a term we hear thrown around a lot in the marketing and tech world. It stands for “Search Engine Optimization”. Now that we’ve broken that down for you, it’s crystal clear what SEO is, right? Great! Our work here is done… or maybe not.

If you’re anything like Chelsi Hardin, ODEA Project Manager, questions like “What am I optimizing?” and “What does this even have to do with a website?” may cross your mind when it comes to SEO.  That’s why she decided to ask ODEA Project Manager (and resident SEO guru), Sue Lattea, to sit down and give her a lesson on the basics of SEO.

In this episode of Brain Lava, we’re scratching the surface of SEO and talking about the need-to-know basics. What is SEO? Why is it important? Do I even need it for my website? If you’ve got any of those questions floating around in your brain, don’t worry, Chelsi asks them all.

To learn more about SEO, check out a few of Sue’s favorite resources:
Moz Blog

Yoast Blog

Yoast Academy