Ready or not voice search is happening! And it’s giving ODEA President, Patty Rioux, the ability to clone herself. (Send help!) Okay, we’re being a bit dramatic. It’s not really giving her the ability to multiply but it is improving her productivity and changing the way we’re thinking about marketing for the future. In fact, if you’ve got an Amazon Echo Dot sitting anywhere in your house, walk over to it and nicely ask “Alexa, play Brain Lava”. Hear the intro music? Give yourself a nice pat on the back because you just completed a successful voice search! On this READ MORE >>
Did you miss us? We’re only three months into the year and we’ve already been busy little ODEAites, working on all kinds of exciting projects for our clients (and a few of our own!). We decided that it was time to come up for air and give you a peek of our favorite projects so far: SecureGuard Logo We had the opportunity to partner with our friends at MicroFormat, a leading producer of document security paper products, and update their SecureGuard logo to capture the services and expertise they provide. Magna-Tiles 360 Images Do 360° images make a difference? You READ MORE >>
We take referrals very seriously at ODEA. Come to think of it, we can’t think of one client that didn’t learn about us through a referral. So, when we hear, “You’re only going to get so far on referrals” we tend to cringe. HubSpot tells us that 84% of buyers start the buying process with a referral. That’s a LOT of people that are asking about a product or service before buying. So, with statistics like the one above, why suddenly are we hating on referrals? We’ve got a few ideas of why and five statistics telling us why we READ MORE >>
It happens to all of us: You see a product online, you think it’s perfect, so you buy it! But when it arrives you realize it’s not exactly what you were looking for. It’s not always easy to shop online since you can’t hold a product or item in your hand. Especially when you can only see a picture of the product you want at a certain angle. Or worst-case scenario, no picture at all (cue horror movie scream!). But companies are finding new ways of helping consumers shop online more confidently. One of those new ways? 360 images that READ MORE >>
We pretend to cringe in disgust when someone talks about it but let’s be real, we’ve all done it. This week’s topic is all about peeing in the pool! Thinking we’ve lost our minds right about now? We’re just kidding about the topic! Well, kind of. ODEA President, Patty Rioux, is a lover of analogies and doesn’t always filter what she says (even though we love her for it). Some of our most insightful ideas come from every day conversations and this week is a great example. This week’s topic was born during a hilarious conversation Patty had with a READ MORE >>
Unless you’ve lived in a cave for your entire existence, you’ve probably collaborated with a person or team at some point in your life. Whether it be at work, at home, in school, or a personal project, collaboration is something that we all experience. But just like everything else in our fast-paced world, collaboration is changing. With more company’s adopting the idea of remote or virtual teams, collaborating among teams becomes a new challenge. We like to think ODEA is made up of 10 brilliant – albeit quirky – individuals. We happen to spread that brilliance across four states with READ MORE >>
If we had a dollar for every time someone asked us “How much should I be spending on marketing?” our own marketing budget would be HUGE! But we totally understand why all the confusion. Just ask Google and you’ll find stats saying anywhere from 7% to 25%. But 7% to 25% of what? Total sales, total revenue, total company yearly budget? What does that budget include? Are salaries included in that number? And if yes, which salaries are considered marketing versus sales? In hopes of giving you an answer that is a bit more specific than a Google search, we’ve READ MORE >>
We recently had the thrill of working with our friends at Argianas & Associates, a real estate valuation and consulting company, to launch an updated brand and new website to capture not only the services and expertise they provide, but their personalities too. Their new, refreshed logo is an evolution of their previous one and was inspired by Argianas’ founder, Chuck Argianas. Chuck knew it was important that their updated brand place a heavier emphasis on the team of associates supporting the success of the company, so we made both words “Argianas” and “Associates” equal in size and emphasis. The READ MORE >>
This week’s Brain Lava podcast is a special one. ODEA’s very own birthday twins, Megan Zidek, ODEA Project Manager, and Stephanie Cosgrove, ODEA Graphic Designer, sit down to talk about photography tips they’ve picked up over the years. Creating a shot list, organizing a “pre-pro” call, deciding on additional vendors you may need… there’s a lot of things to check off your list but ODEA is here to help. Whether you’re preparing to work with a photographer or you’re going the DIY route, Megan and Stephanie have a few tips to prepare you for whatever comes your way. Have some READ MORE >>