We recently had the thrill of working with our friends at Argianas & Associates, a real estate valuation and consulting company, to launch an updated brand and new website to capture not only the services and expertise they provide, but their personalities too.
Their new, refreshed logo is an evolution of their previous one and was inspired by Argianas’ founder, Chuck Argianas. Chuck knew it was important that their updated brand place a heavier emphasis on the team of associates supporting the success of the company, so we made both words “Argianas” and “Associates” equal in size and emphasis.
The look and feel of security, accountability and support were expressed by continuing to use a serif font but the traditional tone was given a more modern touch by using a typeface with thicker, slab-like serifs.
The previous logo used a green with a yellow undertone which was a bit muddy. We updated to a more vibrant color in the teal family with a brighter, cool blue tone.
The team at Argianas & Associates is known for tackling unusual projects and have earned a reputation for looking at things from a different perspective. We channeled that uniqueness by turning the “Inc.” on its side. This small tweak helps convey the spirit of their work in their new logo.
Check out the before and after of the Argianas & Associates logo below: