In the ever-evolving landscape of SEO and search tools, Google reigns supreme – until now. Enter OpenAI’s Search GPT, the bold new contender shaking up the throne. For marketers and business owners who want to stay ahead of the curve, it’s time to get the lowdown on the advancements to make smarter business decisions. Here’s READ MORE >>
I know. We should have told you. You may not have even noticed. But we took a break during the second half of 2022 – from social, from blogging, from everything involved with our own marketing. Why? I can blame it on “busy”. I can say we concentrated on clients’ projects instead of our own. READ MORE >>
We have big, BOLD news – our team has grown! That’s right, we’ve added another brilliant mind to the ODEA team and we’re so excited for you to get to know her. And depending on how long you’ve been part of the ODEA family, you might just recognize her. Without further ado, meet Emily Wade! READ MORE >>
In our last blog, we talked about how sometimes the clicks reported by LinkedIn, Facebook or other digital advertising platforms don’t always jive with what you see in Google Analytics. In this article, we are going to tell you about a nifty little tool – the UTM code – that will make it easier for READ MORE >>
After weeks of hard work, you’re finally to the finish line. Your LinkedIn campaign is set and running. Now it’s time to sit back and watch that hard work pay off as your LinkedIn engagements increase and Google Analytics metrics climb. Break out the bonbons! But as you compare those LinkedIn clicks to Google Analytics READ MORE >>
Have you found yourself finally having a breakthrough with your social media engagement, only to see those numbers come crashing down the next week? You’re not alone! But who’s to blame? Truth be told social media algorithms. All social media platforms are making adjustments to their inner workings regularly – hey, they need to boost their engagement READ MORE >>
The last few months have been all about the videos and we’re not mad about it. Grab a bowl of popcorn and check out a few of our favorite BOLD video projects from 2020. READ MORE >>
“I don’t give a damn ‘bout my reputation. I’ve never been afraid of any deviation.” Talk about BOLD lyrics we love jamming to! But as much as we love the queen of rock and roll’s BOLD music, we’re going to have to agree to disagree with Joan Jett on this one. We DO give a READ MORE >>
We decided to shake things up a bit and share “BOLD Marketing We Admire” in a new, fresh way – a podcast! This fun episode features all members of Team ODEA sharing the details of their BOLD pick. Need to see it to believe it? Scroll down to find the visual that accompanies each team READ MORE >>