Technology

360 Images: Taking the Online Experience to the Next Level

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It happens to all of us: You see a product online, you think it’s perfect, so you buy it! But when it arrives you realize it’s not exactly what you were looking for. It’s not always easy to shop online since you can’t hold a product or item in your hand. Especially when you can only see a picture of the product you want at a certain angle. Or worst-case scenario, no picture at all (cue horror movie scream!). But companies are finding new ways of helping consumers shop online more confidently. One of those new ways? 360 images that READ MORE >>

Technology That Will Rock Our World in 2019

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It’s that time of year when everyone starts to speculate what the next big thing will be in marketing and tech this year. We thought we would join in on the fun and share our thoughts on the technology that you should keep your eyes peeled for in 2019! Samsung Galaxy F Since its first launch of the Samsung Galaxy S in 2010, Samsung continues to evolve and create pieces of hand-held technology that are truly out of this world (no pun intended!) The Samsung Galaxy F proves once more that Samsung is pushing the boundaries of smartphone technology and READ MORE >>

Feed Your Brain

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Is your brain hungry? Let’s feed it! “Feed Your Brain” is a NEW weekly email newsletter that connects you to the exciting things that are rocking the marketing and tech world. Each newsletter will include a quick summary of the article’s key points and a link to read the full article. In just 5 minutes, you can catch up on all the latest marketing and tech news! If your brain is hungry to learn, click HERE and fill out the form to receive “Feed Your Brain” in your inbox. Want to learn more about “Feed Your Brain”? Patty Rioux, ODEA READ MORE >>

Podcast 101: What We’ve Learned

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Behind every great podcast is a great editor (or team of editors!) At ODEA, our man behind the screen is JJ Lattea, ODEA Technical Coordinator. In this week’s episode of Brain Lava, JJ sat down with ODEA President, Patty Rioux, to discuss all that goes into creating a podcast. After four months in, with 15 episodes under our belt, we’ve decided it’s time to share some of the valuable lessons we’ve learned throughout this process. Producing a podcast and learned something you’d like to share? Tell us about it at [email protected] READ MORE >>

Podcast 101: Getting Started

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It’s hard to believe that back in 2005, the Oxford Dictionary named “podcast” its word of the year. Fast forward to March of this year and Apple Podcasts announced it passed 50 billion all-time episode downloads and streams. And you know us marketers – any place people are gathering billions of times is someplace we want to be with content! Before you get too excited and order all the equipment and software to start recording your podcast, first ask yourself why you want to create a podcast. What topics can you create content around that showcase your knowledge or point READ MORE >>

BOLD Marketing We Admire Part 5

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At ODEA we live and breathe BOLD. But what does BOLD really mean? We’ve each picked out an example of marketing out in the world that we find to be BOLD. As you’ll see, BOLD can take on many forms. What does BOLD mean to you? JJ’s pick… Fortnite’s NFL Skins Why is it BOLD? “As viewership of TV has decreased, where are those viewers spending their time? Video games. If you know any children who play video games (or adults who are still a child at heart) they have probably mentioned Fortnite, one of the fastest growing video games in the world. READ MORE >>

WordPress Intro

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WordPress is currently powering 30% of all websites. Yeah, we’re picking our jaws up off the floor too! This 30% is a melting pot made up of small business websites, personal blogs and larger business websites like Sony and Vogue. At ODEA, WordPress is our go-to choice for content management system (CMS) when developing a website for a client. So, what makes WordPress one of the coolest kids on the block? Versatility. In this week’s episode of Brain Lava, Stephanie Cosgrove, graphic designer at ODEA, discusses stats and the future of WordPress with our resident CMS guru, Emil Wisch. Check READ MORE >>

10 Tips for Shooting Professional Video on Your Phone

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Today’s technology has made it easier than ever to shoot professional video on your smartphone. Nearly all smartphones film in HD and most are able to capture video in 4K. When it comes to capturing spontaneous moments, don’t run to the car to grab your video camera bag, just reach in your back pocket! Our friends at Motionpost, a Chicago-based video production company, created a guide to shooting professional video on your smartphone. We’re sharing their tips with you below! 1. Always shoot in landscape mode by turning your phone sideways. This is the most basic tip, since portrait mode READ MORE >>

Demo Reel: Big River Steel Website

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Big River Steel is unlike any other steel company in the world. To help them prove that, they needed a website that BOLDLY captured their brand and dared to challenge the future of steel. Through stunning photography, video, and bold phrases, their website showcases Big River’s integration of steel and technology with a rebellious edge. Launched January of 2018, we are proud to have created a website that shows the world just how badass Big River Steel is:   To see more of our work with Big River, click here. READ MORE >>