Technology

To Send or Not to Send: Does Send Time Really Matter For E-Newsletters?

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It was a big decision for us last month. Our August e-newsletter got delayed because we, like many of you, often push deadlines on our own marketing to make room for client projects. So, there we were — Friday, August 30th in the ODEA office. And not just any Friday… this was the Friday afternoon before Labor Day Weekend. We had a decision to make: To Send Or Not To Send. That was our question. We had two options: send out the monthly e-newsletter then and there, despite the fact that most of you were already on weekend mode, OR READ MORE >>

Chatterbox: Should You Add Live Chat to Your Website?

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We all know our methods of communication have been wildly altered by technology. Friends catch up through Facebook Messenger instead of over coffee, co-workers give updates through Slack, and international friends chat through WhatsApp to avoid hefty text messaging fees. One of the reasons these channels are so popular is because they are instantaneous and accommodate every consumer’s deepest desire: they want what they want, and they want it NOW! Efficiency is key nowadays. If you can’t cater to your audience fast enough, someone else will. Smart businesses are quickly realizing this and relying on the power of live chat READ MORE >>

Three Reasons You Should Consider Starting a Podcast

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We love podcasts! So much that we decided to start our own. At ODEA, we like to think of podcasts as content of the future. They’re a fun, fresh way to get your message out to your audience. And when it comes to starting one, we’re always on #TeamPodcast! Recently, we came across a few podcast statistics included in the Infinite Dial Study conducted by Edison Research. The study found that in 2018, 26% of Americans listened to podcasts monthly. And that number is up from 24% in 2017. That’s a lot of tuning in! In 2018, six million more READ MORE >>

Under the Hood: Open Source vs. Proprietary CMS

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A content management system (CMS) is the engine that drives your website. In our latest edition of Brain Lava, Emil and Patty take a peek under the hood at two types of content management systems – open source vs. proprietary. To put it simply, both open source and proprietary CMS are the back ends on which you build your website. An open source CMS is software created collaboratively by the people who use it and is not owned by any single person. A few of the most recognizable open source systems are WordPress or Joomla. Proprietary CMS is software that READ MORE >>

Nine Statistics That Will Blow Your Mind

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Being marketers means that you can find us “nerding-out” over something new just about every week. It also means that in the middle of any given conversation, there’s a 95% chance we could spout off a stat about the topic at hand. It’s a gift and a curse. This week our nerdiness and love of statistics rolled into one stat packed podcast! Nine MIND-BLOWING stats, to be clear. How did we arrive at this podcast topic? A random statistic that popped onto our screen led to a total nerdy deep dive of more interesting stats and the rest is history. READ MORE >>

Why You Should Be Optimizing Images for Web

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We often say marketing is a marathon, not a sprint. But if there is one place where you need to do your best cheetah impression, it is with your website load time. When it comes to building websites – we’ve got the need for speed! We know that it goes without saying how important website loading time is. We’ve all visited that website that seems to load like a puzzle falling into place – little bits and pieces of the image and content downloading slowly. One word: Frustrating. And Google feels the same way! A website that loads at a READ MORE >>

Our List of Favorite Spots to Get Smart and Inspired

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While we wish we could tell you that we know absolutely everything there is to know about marketing and technology, let’s be real – we don’t. Stephen Covey said, “The key to success is dedication to life-long learning.” No truer words, Stephen. At ODEA, our love of learning is one of our biggest motivators. It keeps us moving forward as an organization and helps us as individuals to grow our passions. And one of the best things about learning? Sharing that knowledge with others. This week we want to share the wealth and give some insight into our favorite spots READ MORE >>

Alexa, What is Voice Search?

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Ready or not voice search is happening! And it’s giving ODEA President, Patty Rioux, the ability to clone herself. (Send help!) Okay, we’re being a bit dramatic. It’s not really giving her the ability to multiply but it is improving her productivity and changing the way we’re thinking about marketing for the future. In fact, if you’ve got an Amazon Echo Dot sitting anywhere in your house, walk over to it and nicely ask “Alexa, play Brain Lava”. Hear the intro music? Give yourself a nice pat on the back because you just completed a successful voice search! On this READ MORE >>

360 Images: Taking the Online Experience to the Next Level

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It happens to all of us: You see a product online, you think it’s perfect, so you buy it! But when it arrives you realize it’s not exactly what you were looking for. It’s not always easy to shop online since you can’t hold a product or item in your hand. Especially when you can only see a picture of the product you want at a certain angle. Or worst-case scenario, no picture at all (cue horror movie scream!). But companies are finding new ways of helping consumers shop online more confidently. One of those new ways? 360 images that READ MORE >>