Technology

Under the Hood: Open Source vs. Proprietary CMS

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A content management system (CMS) is the engine that drives your website. In our latest edition of Brain Lava, Emil and Patty take a peek under the hood at two types of content management systems – open source vs. proprietary. To put it simply, both open source and proprietary CMS are the back ends on which you build your website. An open source CMS is software created collaboratively by the people who use it and is not owned by any single person. A few of the most recognizable open source systems are WordPress or Joomla. Proprietary CMS is software that READ MORE >>

Nine Statistics That Will Blow Your Mind

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Being marketers means that you can find us “nerding-out” over something new just about every week. It also means that in the middle of any given conversation, there’s a 95% chance we could spout off a stat about the topic at hand. It’s a gift and a curse. This week our nerdiness and love of statistics rolled into one stat packed podcast! Nine MIND-BLOWING stats, to be clear. How did we arrive at this podcast topic? A random statistic that popped onto our screen led to a total nerdy deep dive of more interesting stats and the rest is history. READ MORE >>

Why You Should Be Optimizing Images for Web

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We often say marketing is a marathon, not a sprint. But if there is one place where you need to do your best cheetah impression, it is with your website load time. When it comes to building websites – we’ve got the need for speed! We know that it goes without saying how important website loading time is. We’ve all visited that website that seems to load like a puzzle falling into place – little bits and pieces of the image and content downloading slowly. One word: Frustrating. And Google feels the same way! A website that loads at a READ MORE >>

Our List of Favorite Spots to Get Smart and Inspired

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While we wish we could tell you that we know absolutely everything there is to know about marketing and technology, let’s be real – we don’t. Stephen Covey said, “The key to success is dedication to life-long learning.” No truer words, Stephen. At ODEA, our love of learning is one of our biggest motivators. It keeps us moving forward as an organization and helps us as individuals to grow our passions. And one of the best things about learning? Sharing that knowledge with others. This week we want to share the wealth and give some insight into our favorite spots READ MORE >>

Alexa, What is Voice Search?

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Ready or not voice search is happening! And it’s giving ODEA President, Patty Rioux, the ability to clone herself. (Send help!) Okay, we’re being a bit dramatic. It’s not really giving her the ability to multiply but it is improving her productivity and changing the way we’re thinking about marketing for the future. In fact, if you’ve got an Amazon Echo Dot sitting anywhere in your house, walk over to it and nicely ask “Alexa, play Brain Lava”. Hear the intro music? Give yourself a nice pat on the back because you just completed a successful voice search! On this READ MORE >>

360 Images: Taking the Online Experience to the Next Level

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It happens to all of us: You see a product online, you think it’s perfect, so you buy it! But when it arrives you realize it’s not exactly what you were looking for. It’s not always easy to shop online since you can’t hold a product or item in your hand. Especially when you can only see a picture of the product you want at a certain angle. Or worst-case scenario, no picture at all (cue horror movie scream!). But companies are finding new ways of helping consumers shop online more confidently. One of those new ways? 360 images that READ MORE >>

Technology That Will Rock Our World in 2019

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It’s that time of year when everyone starts to speculate what the next big thing will be in marketing and tech this year. We thought we would join in on the fun and share our thoughts on the technology that you should keep your eyes peeled for in 2019! Samsung Galaxy F Since its first launch of the Samsung Galaxy S in 2010, Samsung continues to evolve and create pieces of hand-held technology that are truly out of this world (no pun intended!) The Samsung Galaxy F proves once more that Samsung is pushing the boundaries of smartphone technology and READ MORE >>

Feed Your Brain

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Is your brain hungry? Let’s feed it! “Feed Your Brain” is a NEW weekly email newsletter that connects you to the exciting things that are rocking the marketing and tech world. Each newsletter will include a quick summary of the article’s key points and a link to read the full article. In just 5 minutes, you can catch up on all the latest marketing and tech news! If your brain is hungry to learn, click HERE and fill out the form to receive “Feed Your Brain” in your inbox. Want to learn more about “Feed Your Brain”? Patty Rioux, ODEA READ MORE >>

Podcast 101: What We’ve Learned

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Behind every great podcast is a great editor (or team of editors!) At ODEA, our man behind the screen is JJ Lattea, ODEA Technical Coordinator. In this week’s episode of Brain Lava, JJ sat down with ODEA President, Patty Rioux, to discuss all that goes into creating a podcast. After four months in, with 15 episodes under our belt, we’ve decided it’s time to share some of the valuable lessons we’ve learned throughout this process. Producing a podcast and learned something you’d like to share? Tell us about it at [email protected] READ MORE >>