Technology

The Lowdown on CDNs: Everything You Should Know to Optimize Your Website

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Hey you! Welcome to our latest blog series, Brain Snacks! In between our longer-form content, we will be incorporating shorter blogs in the mix to give your brain a quick-read to munch on. To kick off our new series, we’re giving you the run-down on all things Content Delivery Networks (CDNs): what they are, how to use them, and why you should know this info!  Waaaay back at the beginning of 2021 (which simultaneously feels like yesterday and a lifetime ago), the ODEA-ites watched a video by Neil Patel on How Digital Marketing Will Change in 2021. We decided to READ MORE >>

QR Codes: It’s Their Time to Shine

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Considering the digital world we’ve come to know and love (more or less!), QR codes have had a relatively slow start since their invention in 1994. Pre-pandemic, it felt like you would only see these pixelated boxes in specific and niche spaces. Whether they appeared on products to redirect you to other information about the manufacturer or in certain ad campaigns, QR codes were few and far between; never really commonplace. Enter 2020 Through all the upheaval of last year, it felt like some of the problems that arose already had a solution: QR codes. COVID made people reconsider a READ MORE >>

Algo-What!? Tips for Cracking Social Media Algorithms

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Have you found yourself finally having a breakthrough with your social media engagement, only to see those numbers come crashing down the next week? You’re not alone! But who’s to blame? Truth be told social media algorithms. All social media platforms are making adjustments to their inner workings regularly – hey, they need to boost their engagement too! And because social media platforms don’t give you a handbook on how to be successful with their algorithms, we thought it would help to share what we’ve learned. Read on for tips and tricks to cut through the clutter, leverage social media algorithms to READ MORE >>

Let’s Get Technical: Tech Tip Thursday

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Did you hear the news about our new series? Every Thursday, we’re uploading a quick tutorial to help you spiff up your tech game. Our videos are 3 minutes or less and designed to make your life (and work!) easier. From LinkedIn and YouTube hacks to Adobe Photoshop secrets, we have a tech tip for everyone. Find all of our tech tip videos on YouTube. And don’t forget to follow us on our social pages so you can see what new tech tip we’re sharing every Thursday!     READ MORE >>

Quick Email Marketing Tips to Try in 2021

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You’ve got mail! It’s not just a great movie (this is not up for debate). It’s also a common theme among, well, all of us. Our inboxes receive a dozen, or more, emails a day. And if you’re a marketer, entrepreneur, or business owner, you probably send quite a few emails a day! HubSpot reports that 78% of marketers have seen an increase in email engagement over the last 12 months. And as we shift to a more permanent digital atmosphere, we expect email communication to ramp up even more. So, maybe you’re thinking: ODEA, you don’t have to tell READ MORE >>

Technology Game Changers in A Digital World

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Back in January 2020, we made some BOLD predictions on what we expected technology, specifically virtual reality (VR) and augmented reality (AR), to look like in 12 months. New and improved glasses and headsets, haptic feedback, augmented audio, the possibilities were endless, and we were PUMPED for it. Then came coronavirus and many tech companies pushed pause while others sped up their development as connecting virtually became the de facto way of doing business. It certainly proved even a pandemic can’t stop innovation. More companies are implementing VR/AR as a way to work as a team while keeping employees safe. READ MORE >>

New and Not-so-New: Five Tips for Creating Sales Presentations for Zoom, Teams, and Meet

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We got you sales pros! We know you’re killer at building rapport and gaining interest when you’re live and in person with a potential customer. But these days, you’re having to sharpen your online presentation skills to make those same connections while looking into a webcam instead of into the eyes of another human. That means we marketers need to step up our game, too. We need those decks and presentations you’re using to be BOLDer than ever – and optimized for the virtual sales world. And while we’re talking – let’s be real. We know you sales folks like READ MORE >>

Hungry? Feed Your Brain – March Edition

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Is your brain hungry? You’ve come to the right place. Welcome to our March edition of Feed Your Brain!  Design We’ve preached about responsive web design for quite some time now. But responsive email design is just as important! Over half of Americans prefer to look at marketing emails on their phones. So creating responsive emails is vital. Learn how to make your own Marketing Responsive Emails Myth Busters – Design edition! Modus is bringing truth to seven common misconceptions surrounding color contrast accessibility. Check it out here. Marketing Curious what the future of marketing will look like in the READ MORE >>

Hungry? Feed Your Brain – February Edition

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Welcome to February’s edition of Feed Your Brain! Are you hangry for a helping of marketing and technology insights? Well, we’ve got a treat for you. We’ve categorized each link so you can easily find information that’s appetizing to you. And as always, if you find something you think we should be chomping on, send it our way at HERE. Brand A brand that took a huge leap this year? (And their brand star literally took a leap off of a cliff.) Planters. The brand made the BOLD decision to kill off the iconic legume that has served as the READ MORE >>