Strategy

How To Use Different Learning Styles to Educate Your Audience

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What’s your learning style? Are you a visual learner that prefers to see a picture or image to gain spatial understanding? Or are you an auditory learner that learns best when someone speaks to you or engages in conversation? Maybe you prefer a more hands-on approach with kinesthetic or physical learning? At the end of the day, everyone’s learning style is different and we must keep that in mind, even in marketing! On this week’s episode of Brain Lava, we called in a true pro to talk about the three most popular learning styles and how to use each style READ MORE >>

Does Swag Matter?

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Coffee mugs, pens, the Polo shirts, the car chargers… Swag comes in all shapes and sizes. If you’re not up on the hip language, “swag” is branded promotional items that you gift to clients, potential clients or guests that visit your company. Ever been to a trade show? Two words: swag city! Everywhere you turn someone is trying to stuff something else in your swag bag. But the question that we hear a lot: does swag matter? We’ve got three ODEA ladies giving their thoughts on just that. In this week’s episode of Brain Lava, we’re talking about the different READ MORE >>

Marketing Tactics That Should Be Left in the Bargain Bin

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Have you ever passed by a “bargain bin” sale and thought, “It’s in there for a reason, just keep walking!” Well, we did this week. And it got us thinking about $5 irregular t-shirts, movies that we could have lived without (yes, we’re talking about you Speed 2) and past-their-prime marketing tactics that deserve to be in the bargain bin when it comes to your business. We asked the ODEA team to share some of the tactics they think should be left behind in our imagined marketing bargain bin! Megan Thinking a large email list is king When it comes READ MORE >>

Nine Statistics That Will Blow Your Mind

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Being marketers means that you can find us “nerding-out” over something new just about every week. It also means that in the middle of any given conversation, there’s a 95% chance we could spout off a stat about the topic at hand. It’s a gift and a curse. This week our nerdiness and love of statistics rolled into one stat packed podcast! Nine MIND-BLOWING stats, to be clear. How did we arrive at this podcast topic? A random statistic that popped onto our screen led to a total nerdy deep dive of more interesting stats and the rest is history. READ MORE >>

Three Tips to Make Your Next Trade Show Experience A Success

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It’s the most wonderful time of the year – trade show season! ODEA President, Patty Rioux, has seen her fair share of them. We know you’ve probably already got the basics down: pack snacks, there’s no such thing as “too many” when it comes to business cards and never be caught without a peppermint or piece of gum because coffee breath is real. But we’ve got some tips from a lady that’s been on the front lines. From designing booths, to breaking them down and setting them up, to working them, our Prez Patty has done it all! Known on READ MORE >>

Our List of Favorite Spots to Get Smart and Inspired

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While we wish we could tell you that we know absolutely everything there is to know about marketing and technology, let’s be real – we don’t. Stephen Covey said, “The key to success is dedication to life-long learning.” No truer words, Stephen. At ODEA, our love of learning is one of our biggest motivators. It keeps us moving forward as an organization and helps us as individuals to grow our passions. And one of the best things about learning? Sharing that knowledge with others. This week we want to share the wealth and give some insight into our favorite spots READ MORE >>

Why We Think Referrals Are Still Crucial in B2B

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We take referrals very seriously at ODEA. Come to think of it, we can’t think of one client that didn’t learn about us through a referral. So, when we hear, “You’re only going to get so far on referrals” we tend to cringe. HubSpot tells us that 84% of buyers start the buying process with a referral. That’s a LOT of people that are asking about a product or service before buying. So, with statistics like the one above, why suddenly are we hating on referrals? We’ve got a few ideas of why and five statistics telling us why we READ MORE >>

Back to Basics: SEO 101

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“SEO” is a term we hear thrown around a lot in the marketing and tech world. It stands for “Search Engine Optimization”. Now that we’ve broken that down for you, it’s crystal clear what SEO is, right? Great! Our work here is done… or maybe not. If you’re anything like Chelsi Hardin, ODEA Project Manager, questions like “What am I optimizing?” and “What does this even have to do with a website?” may cross your mind when it comes to SEO.  That’s why she decided to ask ODEA Project Manager (and resident SEO guru), Sue Lattea, to sit down and READ MORE >>

Content Marketing in the Trenches: Why I’m Posting So Much on LinkedIn

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If we are connected on LinkedIn – and if not send me a connection request! – hopefully you’ve noticed I’ve been increasing my activity the last six months or so. I’ve made logging in part of my morning routine to comment, share and like posts from my connections – something our fellow marketer Sima Dahl calls “digital deposits”. I’m posting about three times a week, typically one original content piece from our team, a “curated” post from another source that I want to add my thoughts to, and a third lighter post such as a photo I’ve snapped during my READ MORE >>