Strategy

Interview with Intern Anna

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Let’s chat marketing… but this time, from a college student’s point of view! Anna, our marketing intern joins ODEA president Patty Rioux in our latest podcast to discuss the top three things that surprised her about marketing. From Instagram marketing to internet clutter, this is one episode you won’t want to miss. READ MORE >>

Chatterbox: Should You Add Live Chat to Your Website?

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We all know our methods of communication have been wildly altered by technology. Friends catch up through Facebook Messenger instead of over coffee, co-workers give updates through Slack, and international friends chat through WhatsApp to avoid hefty text messaging fees. One of the reasons these channels are so popular is because they are instantaneous and accommodate every consumer’s deepest desire: they want what they want, and they want it NOW! Efficiency is key nowadays. If you can’t cater to your audience fast enough, someone else will. Smart businesses are quickly realizing this and relying on the power of live chat READ MORE >>

Stop, Hey, What’s That Sound?

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It’s Friday night and you’ve just nestled yourself into a cozy blanket for a relaxing evening of binge-watching your favorite series. You fire up the streaming service and a black background with a red “NETFLIX” logo appears on your television screen. The all-too familiar “bum, bum” intro sound plays. This is called a brand sound. If you think about it, you’re probably familiar with more of these then you realize. MGM’s lion roar, T-Mobile’s phone chime, Marvel’s page turning… all brand sounds! What does this mean for future branding? Tune into this week’s episode of Brain Lava to hear ODEA READ MORE >>

Three Reasons You Should Consider Starting a Podcast

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We love podcasts! So much that we decided to start our own. At ODEA, we like to think of podcasts as content of the future. They’re a fun, fresh way to get your message out to your audience. And when it comes to starting one, we’re always on #TeamPodcast! Recently, we came across a few podcast statistics included in the Infinite Dial Study conducted by Edison Research. The study found that in 2018, 26% of Americans listened to podcasts monthly. And that number is up from 24% in 2017. That’s a lot of tuning in! In 2018, six million more READ MORE >>

Deep Dive into SEO

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Our top tips on how to improve the SEO of your website. Is your brain feeling hungry? Curious for knowledge? Then you’ve come to the right place. Welcome to a super special edition of Brain Lava. If you’ve listened to our podcast before then you know the routine, we introduce a topic and then drop some quick knowledge. Sometimes it’s inspired by a project we’re working on with a client. Sometimes it’s inspired by something that’s been tugging at our marketing heartstrings for a while. But spreading marketing knowledge is always most important to us. On this episode of Brain READ MORE >>

Breaking the Label: Take Your Box from Drab to Fab

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Another day at the ODEA office, another Amazon package. Are we addicted to Amazon? That’s a whole other blog post. But we can’t lie, it does give us butterflies whenever we see the delivery man at our door and last week was no different! Picture this, all the little ODEA-ites safely tucked in their offices, whistling a happy tune as we worked. And then we heard that two o’clock knock on the door and we knew – our Amazon goodies had arrived! But this time when we opened the door, we weren’t just met with the smiling face of our READ MORE >>

Swimming Against the Current: How to Combat Short Attention Spans

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For years, goldfish have helplessly endured ridicule for their minuscule attention spans, which supposedly average about nine seconds. Meanwhile, reputable companies like Time Magazine and The New York Times have been delivering a hard blow to humans, warning that the attention span of adults has decreased to a meager eight seconds! Yes, you read that right. These companies are saying that a human’s attention span is shorter than that of a goldfish. Or is it? Here at ODEA, we believe in BOLD marketing, but comparing the attention span of goldfish and humans is a little too common for our taste. READ MORE >>

Power with a Capital P: Patty Rioux Joins Forbes Agency Council

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Recently, Chief ODEA-ite and President, Patty Rioux, was invited to be a member of the Forbes Agency Council. The Forbes Agency Council is an invite-only organization for owners and executives of public relations, media strategy, creative, and advertising agencies. Members of the Council are invited to share their thoughts through quick industry-related tips and business articles. The ODEA team is so excited to share that Patty’s first business article was just recently published on Forbes! Since she is both an entrepreneur and a marketer herself, Patty can say it (and you know she did!): Entrepreneurs can be the worst and READ MORE >>

Cut. It. Out.

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Why we edit a lot more than just our writing In our biz, we’re constantly editing. Be a new blog we just wrote, a podcast that we recorded, a video for a social post for a client… the list goes on. But the toughest edits we tackle often don’t involve content at all. On this week’s episode of Brain Lava, Chief ODEA-ite, Patty Rioux, explains why editing is important not just in your marketing but for your business. Whether you consider yourself an entrepreneur, a business owner or a marketer, your mind is constantly on the ‘innovate’ setting. We’re sharing READ MORE >>