Strategy

Looking For Our Next Out-Of-This-World ODEA-ites!

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We Want You: Project Manager WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Illinois to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on brand and storytelling via digital and the free/earned media side of the biz; web, content marketing, media relations, event marketing, nurture, social, marketing automation, etc. We serve as the outsourced marketing department for many of our clients – developing brands, strategies and plans then sticking READ MORE >>

3 Things to Know Before Working with an Influencer

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When you think of influencer marketing, what comes to mind? Most people jump to beauty bloggers and fashionistas from social media. We’re here to remind you of the bigger picture! Influencer marketing is formally defined as “a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.” Influencers don’t just exist within the beauty and fashion atmospheres, they’re everywhere! Whether you’re into cooking, sports, organization, or anything in between, odds are there’s an influencer within that realm. These figures are really READ MORE >>

Socially Savvy: 5 Must-Haves for Your Social Media Policy

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There’s no denying that we live in a digital world. And as much as we try to separate our work lives from our personal lives, it’s certainly hard to do, especially online. With more than half of the world on social media, you can find content ranging from a detailed description of lunch to a reminiscent post about vacations past to the adorable furry friend recently added to the fam. You may even find people posting about the company they work for. It’s estimated that 98% of employees use at least one social media site for personal use. And of READ MORE >>

Goodbye Supply, Hello Demand: Improving the Customer Experience During a Stock-Out

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If you have purchased gas, lumber, or even a pair of shoes recently, you know that these once commonplace products have become hot commodities. And as demand for these hard-to-get products rise, marketers struggle to keep customers around long enough for the shelves to restock. After ODEA’s weekly status meeting turned to a discussion on supply chains and a general lack of production, we decided to suit up and dive deeper. Keep on reading for our findings on the causation of these recent stock-outs, and how you can keep your loyal customers around as a marketer even when the shelves READ MORE >>

Tips for Collecting Customer Testimonials

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You know that your current, happy customers are the greatest gold mine for your marketing efforts. Yet, you struggle to tap into it. But, why?! Well, it can be hard to ask for help! We get it – you don’t want to pester them and maybe you’re even a little nervous they might decline to comment. But we’re here to cast your doubts aside. Asking for customer testimonials doesn’t have to be intimidating!  Now presenting: the ODEA-ites’ best tips for collecting customer testimonials.  Let Them Sing Your Praises Happy customers typically want to sing your praises. They might even beat READ MORE >>

It’s Showtime: Tips to Prepare for Tradeshow Season

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Tradeshows are back baby! It’s been a long year of working from home and nowhere to go. But lucky for us, it’s time to be a carnival worker again! ODEA is fortunate enough to have some seasoned tradeshow vets on our team and we thought we’d let you in on some tips and tricks of the trade(show). Check out what our gurus have to say and your tradeshow mojo will be back in no time! Getting ready to rumble! ODEA-ite Chelsi is a behind-the-scenes kind of gal when it comes to tradeshows. She’s all about the magic that happens before READ MORE >>

Three Reasons Why I Won’t Answer Your LinkedIn Message

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I have to believe I’m not the only one in the world who’s seen the amount of LinkedIn messages I’ve received triple since March of 2020. For a moment, my LinkedIn-loving heart was so happy – folks are finally embracing LinkedIn! And then I click into the messages and those joyous feelings begin to dissipate. Generic messages, lengthy novels, or never-ending requests for time on my calendar are what I find repeatedly. I understand. The once dried-up pipeline is now bursting at the seams. So many people to connect with, so little time! But we can’t let this be our READ MORE >>

We’re Looking for a Freelance Marketing Writer!

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WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Chicago to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on brand and storytelling via digital and the free/earned media side of the biz; web, content marketing, media relations, event marketing, nurture, social, marketing automation, etc. We serve as the outsourced marketing department for many of our clients – developing brands, strategies and plans then sticking around to handle all aspects READ MORE >>

Brand Voice: Why It Matters & How to Find Yours

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In this blog, we’re going to cover brand voice. This is an important component of developing a brand. The definition of brand voice is… If you’re thinking we don’t sound like ourselves, you’re right. Let’s try that again: When you think about a favorite brand, what comes to mind? Maybe it’s the visual aspects – their logo or the memorable color palette used on everything from web to print ads. But there’s so much more to brand than visuals alone. There’s also the verbal component made up of many moving parts. If you think about it, a brand is like READ MORE >>