Strategy

Offense vs. Defense

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Are you playing offense or defense when it comes to your marketing? Maybe it’s because we’re in the heart of football season or because we’ve had this topic come up a few times recently, but we feel like you should be thinking about it. Offense marketing means focusing on your company’s strengths as opposed to worrying about what the competition is doing (aka defense marketing). This week on Brain Lava, Patty shares a few examples of why you should be offense-minded when it comes to your marketing. Do you have thoughts about offense versus defense marketing? We would love to READ MORE >>

Social Media POST Method

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Social media is changing every single day. It feels like every morning we’re waking up to a new feature, a new layout, or a new platform altogether. You’re probably thinking that because social media is always evolving, your strategy for tackling it should too. Not so fast! In 2011, a book by Charlene Li and Josh Bernoff titled “Groundswell” hit the shelves to try and teach companies how to take advantage of the emerging social technologies. One method that “Groundswell” brought us that we still love today is something called POST. POST is an acronym that stands for people, opportunity, READ MORE >>

4 Quick Tips for Presenting

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We know that presenting is not always at the top of everyone’s “favorite things to-do” list but when the opportunity to present at a great conference or event falls into your lap it’s hard to say no. As lovers of learning, we’ve attended as many conferences as we can to keep the wheels in our brains turning. As we’ve watched a variety of presentations (and even given some ourselves) we’ve picked up a few tips on giving a great presentation. Check out episode 9 of Brain Lava for four quick presentation tips! READ MORE >>

BOLD Branding

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Warning: Explicit Content! That’s right, we’ve got our first explicit rating — and honestly, we’re kind of pumped about it. But not only because of the expletives. We’re pumped because we get to discuss a few of our favorite companies that turned their “why nots” into “we just did”. We’re talking BOLD branding and what it means to ODEA! Check out our podcast, Brain Lava, to hear about how Big Ass Fans (hello, explicit rating!) and Big River Steel have given their brand a point of view with BOLD branding.   READ MORE >>

5 Tips for a Successful Post-Mortem

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What’s the first thought that crosses your mind when you see that post-mortem meeting invitation appear in your inbox after a project is completed? Anxiety? Dread? Understandable. The word “post-mortem” itself even sounds scary, but it doesn’t have to be! Two ODEA team members spent two days getting smarter at the Digital PM Summit hosted by the Bureau of Digital in Memphis, Tennessee. Their favorite presentation was “Finessing your Retrospective” by the brilliant Patrice Embry because post-mortems are something we’re trying to be better about implementing at ODEA. Patrice gave some amazingly easy and simple ways to make a post-mortem READ MORE >>

The Basics of User Experience (UX) Design

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What comes to mind when you hear the word “designer”? Most people tend to think of a graphic designer. But designers take on many more forms than that – web developers, architects, plant managers, teachers, chemists, journalists, composers, and CEOs are all designers in their own way. Italian artist Bruno Munari said that “A designer is a planner with an aesthetic sense”. The core of design comes from being a planner and being able to organize information in a way that is usable for its intended audience. That’s user experience in a nutshell! User Experience (UX) is all about the READ MORE >>

BOLD Marketing We Admire Part 4

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At ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… ESPN’s AirDrop Ads Why is it BOLD? “How many TV shows are on your DVR? Did you miss the big comeback the Cubs had last night? As we become busier, we find less time to relax with friends and watch the big game. ESPN and R/GA came up with a BOLD use of marketing using technology that READ MORE >>

10 Key Inbound Marketing Insights in 2018

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Shout out to HubSpot for their annual State of Inbound report which shares inbound marketing and sales insights from across the world. We look forward to this report every year because it helps put some of the challenges that our clients (and we!) face into perspective. Below are 10 key insights that shed some light on where fellow marketers stand on current trends and how sales teams feel they need to be supported.  1. 69% of marketers say that converting leads into customers is their top priority Followed by 54% that said growing web traffic and 44% that said increasing READ MORE >>

5 Golden Rules of Social Media Marketing

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Are you reading this blog because you…? A) Feel like you’re supposed to be on social media, but you’re not sure what you’re doing B) You’re on social media but it isn’t producing the ROI you expected C) You’re a social media marketing pro and you don’t need our golden rules If you answered A or B – this blog is for you! If you answered C – kudos to you and please let us know your secret! According to the 2018 Global Digital suite of reports from We Are Social and Hootsuite, more than 3 billion people around the READ MORE >>