Strategy

Client Trivia for $1,000 Alex: Random Info We Know Thanks to Our Clients

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It’s not uncommon for an ODEA-ite to spit out a random fun, weird, quirky, or technical fact at any given moment. Whether we’re chatting with friends, family, each other, or a random stranger in Walgreens (true story!), we often find ourselves throwing in a little-known fact or piece of “how in the world do you know that” knowledge. We owe all our thanks to clients, current and former, for allowing us to live our mission to “Be Curious. Be Inspired. Be BOLD.” It was on a Friday afternoon phone call that we decided it wasn’t fair for us to keep READ MORE >>

New and Not-so-New: Five Tips for Creating Sales Presentations for Zoom, Teams, and Meet

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We got you sales pros! We know you’re killer at building rapport and gaining interest when you’re live and in person with a potential customer. But these days, you’re having to sharpen your online presentation skills to make those same connections while looking into a webcam instead of into the eyes of another human. That means we marketers need to step up our game, too. We need those decks and presentations you’re using to be BOLDer than ever – and optimized for the virtual sales world. And while we’re talking – let’s be real. We know you sales folks like READ MORE >>

Patty Rioux to Join Coleman Entrepreneurship Center Advisory Board

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Team ODEA is so proud to share that ODEA President, Patty Rioux, has joined the advisory board for the Coleman Entrepreneurship Center at DePaul University. The Coleman Center empowers students, alumni and community members to develop an entrepreneurial mindset and build sustainable businesses that Do Good and Do Well in Chicago. Students in the program find real-world guidance about starting or growing a business. Focused on setting up future entrepreneurs for success, students have the opportunity to connect with seasoned entrepreneurs, gain experience at Chicago-area start-ups, and find their niche in Chicago’s business community. As a member of the advisory READ MORE >>

LinkedIn Up Close: How (and Why) To Support, Not Sell

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A FREE fingers-on-the-keyboard session to tidy up your LinkedIn profile and get you connecting in all the right ways. As a biz owner or sales-type, having to socially distance (it’s vital so keep it up!) is hard, both personally and professionally. How do you keep marketing when it feels impossible to get in touch with prospects? You’ve heard social media is booming right now. In fact, LinkedIn announced on April 1 they have seen, “…a bump of 55% more conversational activity between existing connections in recent weeks.” But if you haven’t been using LinkedIn for marketing or lead generation – READ MORE >>

Hungry? Feed Your Brain – March Edition

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Is your brain hungry? You’ve come to the right place. Welcome to our March edition of Feed Your Brain!  Design We’ve preached about responsive web design for quite some time now. But responsive email design is just as important! Over half of Americans prefer to look at marketing emails on their phones. So creating responsive emails is vital. Learn how to make your own Marketing Responsive Emails Myth Busters – Design edition! Modus is bringing truth to seven common misconceptions surrounding color contrast accessibility. Check it out here. Marketing Curious what the future of marketing will look like in the READ MORE >>

Keep on Keeping On: 5 Ways to Keep Your Marketing Going Over the Next 30 Days

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Uncertainty. We can all agree that’s one word that sums up the next few weeks. Or maybe even months. By now we’re all too familiar with COVID-19 and the changes it has brought to every facet of our lives. If you’re a business owner wrestling with what to do next, marketing might be one of many things on your mind. Should you proceed with business as usual? Should your marketing be paused until further notice? Should you address the pandemic or let it be? We’re here with some thoughts on how to adapt to an ever-changing situation. Be real It’s READ MORE >>

5 Tips for Creating Effective Facebook Ads

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How many ads do you see in your Facebook feed per day? Do you click through or pass them by? According to Facebook, more users and businesses are taking notice of the power of Facebook ads. They reported a 27% increase in revenue from ads in 2019 compared to 2018. Whether you’re a Facebook ad naysayer or not, it’s clear that Facebook advertisements are continuing to grow as they grab the attention of consumers. If you’re preparing to dive into Facebook advertising, you’re in luck! While Facebook’s Ad Manager is pretty intuitive to use (take note, LinkedIn!), it does take READ MORE >>

Forbes Feature: Looking for a Marketing Unicorn? We’ve Got Three Tips for Supporting an In-House Marketing Pro Instead

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The loch ness monster, unicorns, fire-breathing dragons… we have all heard about these mythical beings, but have you ever seen them in the real-world? Us neither. So, if you’ve recently set out on a search for a single in-house marketing professional that can do it all, from graphic design to media pitching to coding that HTML email, you may have better luck calling up Nessie herself. Instead of going on the hunt for a mythical creature, read ODEA President Patty Rioux’s latest Forbes article. She shares three tips you should consider when preparing to add a party-of-one marketing pro to READ MORE >>

Your Big Trade Show Was Just Cancelled. 3 Ways to Pivot!

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You’ve been prepping for months getting ready for the biggest trade show of the year. Travel plans are set, meetings with potential customers are on the calendar, now all that’s left is to go and wow ‘em. Then you get the dreaded email: TRADE SHOW CANCELLED. Uh-oh. Whether it is a lack of toilet paper at the local Costco or a cancelled event, efforts to minimize the spread of the COVID-19 virus are starting to affect us all. So, what to do with all that time you won’t be spending at the trade show? Open a bottle of wine and READ MORE >>