Strategy

Trends in VR: Eye Tracking, Textures & Education

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  Amazing experiences that make you say “wow” just keep on coming. We recently covered the differences between Virtual Reality (VR), Augmented Reality (AR), 360 Degree Experiences and Mixed Reality (MR); you can read it here in case you missed it. While it’s not the year of hover boards yet, there’s no doubt that the “wow” factor of VR is still there. Here are a few trends in VR that continue to amaze us and make us believe the integration into marketing has only just begun. EYE TRACKING Eye tracking is going to be the next big thing that VR, READ MORE >>

Debunking the Myths of Email Marketing

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  More than 15 million people or companies use MailChimp. Constant Contact has over 600,000 customers. HubSpot stands at about 25,000 users. Are you one of the millions of businesses using email marketing? We’d guess yes. In conversations with our clients and peers, we’ve been noticing some common misperceptions regarding email marketing. So, we thought it was a good time to debunk some of those myths.   Email Marketing Is Free MYTH! Of course, many organizations pay for an email distribution service. However, this myth goes even deeper than a minimal monthly fee. A major mistake we see clients make READ MORE >>

Is it High Time Marketers Start Focusing More on the Bottom of the Funnel?

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  As a marketer, where are your efforts focused most within the sales funnel? We’d be willing to bet you’re heavily involved in the top. Creating awareness. Attracting leads. Blogging. Tweeting. Emailing.   And, depending on the size and efficiency of your sales team, we’d also be willing to bet that leads are stalled in the middle and the bottom of the funnel.   Why? Because while marketing is concentrated on enticing new leads, existing leads advance down the funnel into the conversion stages. However, they aren’t feeling the love there. Often, there are little to no marketing efforts targeted READ MORE >>

BOLD Marketing We Admire

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  You may have noticed that at ODEA we live and breathe bold. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms – from web design, to messaging to technology. What does bold mean to you? Patty’s pick… General Electric Website Why is it bold? “Because it makes life simple for the user. Since GE sells everything from dishwashers to airplane engines to MRI machines, the amount of content on their website could quickly become overwhelming. GE lives the READ MORE >>

Making Sense of the Sales Journey

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  47% of companies reported to HubSpot that their top sales priority for next year is to improve the efficiency of their sales funnel. 72% reported that their top sales goal was to close more deals. We’d argue that in order to close more deals, you have to improve the efficiency of your funnel first.   Sometimes when you’re buried in selling, you forget to take a step back and look at the bigger picture. What is your company’s sales strategy? Are you and your team on the same page about that process? What stages is the buyer going through READ MORE >>

YouTube Or Vimeo? What’s The Difference?

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  You’ve probably noticed that video is everywhere these days. In 2015, Crayon analyzed how top brands are utilizing video in their marketing strategies. They found 79% of websites that feature video use a third-party host. Of those, 70% percent are using YouTube. When it comes to platforms that have a paid membership option, 57% are hosting on Vimeo. With YouTube and Vimeo as front-runners, we decided to break down why we recommend Vimeo for video web displays.   1. Controllability. Vimeo gives you complete control with the presentation of videos on your website. It allows you to easily create READ MORE >>

Why Customer Experience and Collaboration are the 2 C’s of 2016

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There’s no better time to be a Chicagoan than when the summer season rears its pretty head. Planning trips to the beach and deciding which festivals to hit up, make me realize the mid-year mark is fast approaching. This time of year always has me reflecting back on annual forecast lists to check in on whether or not they’re coming true. Thinking back on some 2016 predictions, one comes to mind that focuses on the world of digital marketing. The 2016 Digital Trends report is part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe. READ MORE >>

The Latest from Google: Confirming SEO Signals and Spoken Search

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A major confirmation came last week for marketers when a Google senior strategist confirmed that content and links pointing to a site are two of the top three signals contributing to search rankings. The third is Google’s artificial intelligence system RankBrain that helps process its search results using machine learning. Machine learning is described as a form of AI where computer programs can teach themselves how to develop and change when exposed to different types of data, in this case, search queries. You can learn more about RankBrain in this article from Search Engine Watch. As believers of inbound marketing, READ MORE >>

Keeping Our Eyes on Manufacturing Trends

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Many agencies shy away from industrial and manufacturing clients thinking those markets are stale and unimaginative and anything but bold. We know nothing could be farther from the truth. Which is why a recent webinar caught our eyes as it talked about trends taking manufacturing to the next century. To give us some perspective: Over the next 15 years, 1.8 billion people will enter the marketplace and worldwide consumption will nearly double to $64 trillion. That much buying power brings with it lots of new demands for manufactured goods and shifts in competition. Where are those shifts likely to occur? READ MORE >>