Podcasts

Just a Slice: Keeping Your Content Digestible

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Here at ODEA, we love cake. Our favorite is Portillo’s chocolate cake. Any excuse we can find to celebrate with a Portillo’s chocolate cake, we take it. If you’ve never had one of these delicious cakes before, you’re going to want to start with a small slice because it is RICH. But after you get a first taste of the chocolatey goodness, you’ll probably go back for more. (Trust us on this.) We like to think of content in the same way.  When you have an opportunity to communicate with your audience, it can be a gut reaction to want READ MORE >>

Three Tips for Marketing in 2020: No Crystal Ball Needed

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What will 2020 look like for marketing? Where should efforts be focused in the upcoming year? Those are two questions that kick-off the new year for every marketer. You may think you need a crystal ball to figure out the answers, but you don’t! Instead, give this week’s episode of Brain Lava a listen. Not only is Patty sharing three tips on focusing your marketing efforts in 2020, but she’s also joined by Andrea Durfey, marketing and communications strategist that’s been in the business for nearly thirty years with a ton of insight to this ever-changing industry. So, trade the READ MORE >>

Brain Lava is Back: Why It’s OK to Press ‘Pause’

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We’re back! Welcome to season two of Brain Lava. Last season we covered so many topics- from what it means to be BOLD, to getting out of the comfort zone, to SEO, to many, many more. This year we’re bringing you even more marketing insights and tips flowing from our brains. AND we’ve got some amazing guest interviews lined up with some of the most brilliant people in the marketing industry. We can’t wait for you to listen to all of the awesome things we’re sharing in season two! But let’s start with episode one. We’re kicking off our first READ MORE >>

Brain Lava Hot Topic – Website Accessibility, ADA and WCAG

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You may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We’re working closely with our friends at fjorge Digital, one of our dev teams, to stay up-to-date and keep you informed. This week on Brain Lava, Joe Barsness of fjorge Digital joins us to explain the slightly confusing WCAG, share best practices and give us some tools for helping determine the accessibility of your website. READ MORE >>

Living Through (And Surviving!) A Rebrand

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You don’t know what you don’t know! And that’s especially true of the rebrand process. While some organizations grimace at the thought of changing their name, others are more ambitious and ready to tackle the massive project. But no matter where you fall on the scale, remember that it’s a huge undertaking. After going through the creative process of changing your name and/or logo, there’s a (what seems to be) endless well of items to update after the fact. Some are more top of mind like your website and email address, but what about your voicemail box recording? And all READ MORE >>

We’re Begging You! Our Three Requests of Conference Speakers

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You’ve been spending months planning your visit to a notable industry conference. You arrive with a blank notebook, fresh pens, a highlighted agenda and a brain that’s ready to learn. As you settle in to your first presentation, you notice your attention starts to wander… Uh oh. It’s a case of the mediocre conference presenter! In this episode of Brain Lava, ODEA President Patty Rioux sends a message to all the conference speakers out there about how to be an engaging presenter. We’ll give you one for free: don’t read off the slides! To hear our other two pleas, click READ MORE >>

Natural Networking: How to Approach LinkedIn Like a Human

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What comes to mind when you think of LinkedIn? Probably business, networking, professional connections, etc. And that image may subconsciously cause you to treat LinkedIn differently than your other social media profiles, but should you? In this episode of Brain Lava, ODEA President Patty Rioux talks about the human side of LinkedIn and why you should approach your professional connections naturally, organically and well, like a human! Afterward, you’ll be ready to embrace the possibilities of LinkedIn like a true (human) pro.   READ MORE >>

Interview with Intern Anna

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Let’s chat marketing… but this time, from a college student’s point of view! Anna, our marketing intern joins ODEA president Patty Rioux in our latest podcast to discuss the top three things that surprised her about marketing. From Instagram marketing to internet clutter, this is one episode you won’t want to miss. READ MORE >>

Stop, Hey, What’s That Sound?

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It’s Friday night and you’ve just nestled yourself into a cozy blanket for a relaxing evening of binge-watching your favorite series. You fire up the streaming service and a black background with a red “NETFLIX” logo appears on your television screen. The all-too familiar “bum, bum” intro sound plays. This is called a brand sound. If you think about it, you’re probably familiar with more of these then you realize. MGM’s lion roar, T-Mobile’s phone chime, Marvel’s page turning… all brand sounds! What does this mean for future branding? Tune into this week’s episode of Brain Lava to hear ODEA READ MORE >>