It’s Friday night and you’ve just nestled yourself into a cozy blanket for a relaxing evening of binge-watching your favorite series. You fire up the streaming service and a black background with a red “NETFLIX” logo appears on your television screen. The all-too familiar “bum, bum” intro sound plays.
This is called a brand sound. If you think about it, you’re probably familiar with more of these then you realize. MGM’s lion roar, T-Mobile’s phone chime, Marvel’s page turning… all brand sounds! What does this mean for future branding? Tune into this week’s episode of Brain Lava to hear ODEA President, Patty Rioux, share what the future looks…. er, we mean, sounds like!