The How-To on Proper Image Resizing We’re often inspired to record podcasts after we meet with clients or when we see something interesting on the web or after we’ve had a team huddle. This week is no different and was born out of a blog we wrote, “Marketing Tactics That Should Be Left in The Bargain Bin”. Call it a tactic we should leave behind, call it a designer pet peeve, call it whatever you want but we’re calling it out! If we’ve seen it once, we’ve seen it twice and we can’t stand by and let it happen anymore. READ MORE >>
Have you ever passed by a “bargain bin” sale and thought, “It’s in there for a reason, just keep walking!” Well, we did this week. And it got us thinking about $5 irregular t-shirts, movies that we could have lived without (yes, we’re talking about you Speed 2) and past-their-prime marketing tactics that deserve to be in the bargain bin when it comes to your business. We asked the ODEA team to share some of the tactics they think should be left behind in our imagined marketing bargain bin! Megan Thinking a large email list is king When it comes READ MORE >>
We often say marketing is a marathon, not a sprint. But if there is one place where you need to do your best cheetah impression, it is with your website load time. When it comes to building websites – we’ve got the need for speed! We know that it goes without saying how important website loading time is. We’ve all visited that website that seems to load like a puzzle falling into place – little bits and pieces of the image and content downloading slowly. One word: Frustrating. And Google feels the same way! A website that loads at a READ MORE >>
It’s the most wonderful time of the year – trade show season! ODEA President, Patty Rioux, has seen her fair share of them. We know you’ve probably already got the basics down: pack snacks, there’s no such thing as “too many” when it comes to business cards and never be caught without a peppermint or piece of gum because coffee breath is real. But we’ve got some tips from a lady that’s been on the front lines. From designing booths, to breaking them down and setting them up, to working them, our Prez Patty has done it all! Known on READ MORE >>
While we wish we could tell you that we know absolutely everything there is to know about marketing and technology, let’s be real – we don’t. Stephen Covey said, “The key to success is dedication to life-long learning.” No truer words, Stephen. At ODEA, our love of learning is one of our biggest motivators. It keeps us moving forward as an organization and helps us as individuals to grow our passions. And one of the best things about learning? Sharing that knowledge with others. This week we want to share the wealth and give some insight into our favorite spots READ MORE >>
Ready or not voice search is happening! And it’s giving ODEA President, Patty Rioux, the ability to clone herself. (Send help!) Okay, we’re being a bit dramatic. It’s not really giving her the ability to multiply but it is improving her productivity and changing the way we’re thinking about marketing for the future. In fact, if you’ve got an Amazon Echo Dot sitting anywhere in your house, walk over to it and nicely ask “Alexa, play Brain Lava”. Hear the intro music? Give yourself a nice pat on the back because you just completed a successful voice search! On this READ MORE >>
Did you miss us? We’re only three months into the year and we’ve already been busy little ODEAites, working on all kinds of exciting projects for our clients (and a few of our own!). We decided that it was time to come up for air and give you a peek of our favorite projects so far: SecureGuard Logo We had the opportunity to partner with our friends at MicroFormat, a leading producer of document security paper products, and update their SecureGuard logo to capture the services and expertise they provide. Magna-Tiles 360 Images Do 360° images make a difference? You READ MORE >>
We take referrals very seriously at ODEA. Come to think of it, we can’t think of one client that didn’t learn about us through a referral. So, when we hear, “You’re only going to get so far on referrals” we tend to cringe. HubSpot tells us that 84% of buyers start the buying process with a referral. That’s a LOT of people that are asking about a product or service before buying. So, with statistics like the one above, why suddenly are we hating on referrals? We’ve got a few ideas of why and five statistics telling us why we READ MORE >>
“SEO” is a term we hear thrown around a lot in the marketing and tech world. It stands for “Search Engine Optimization”. Now that we’ve broken that down for you, it’s crystal clear what SEO is, right? Great! Our work here is done… or maybe not. If you’re anything like Chelsi Hardin, ODEA Project Manager, questions like “What am I optimizing?” and “What does this even have to do with a website?” may cross your mind when it comes to SEO. That’s why she decided to ask ODEA Project Manager (and resident SEO guru), Sue Lattea, to sit down and READ MORE >>