Welcome to January’s edition of Feed Your Brain! Are you hangry for a helping of marketing and technology insights? Well, we’ve got a treat for you. We’ve categorized each link so you can easily find information that’s appetizing to you. And as always, if you find something you think we should be chomping on, send it our way at HERE. 2020 Trends You Need To Focus on These 7 Things in 2020 This is no fluffy “2020 trends” article, rather an insight into what tools marketers are tossing to the side and which ones they’re holding onto tightly this year. READ MORE >>
What will 2020 look like for marketing? Where should efforts be focused in the upcoming year? Those are two questions that kick-off the new year for every marketer. You may think you need a crystal ball to figure out the answers, but you don’t! Instead, give this week’s episode of Brain Lava a listen. Not only is Patty sharing three tips on focusing your marketing efforts in 2020, but she’s also joined by Andrea Durfey, marketing and communications strategist that’s been in the business for nearly thirty years with a ton of insight to this ever-changing industry. So, trade the READ MORE >>
ODEA’s been in the marketing business for a while. And while we probably haven’t heard them all, we have heard quite a few marketing misconceptions that trigger responses ranging from scratching our heads to cringing in disbelief. “A good product doesn’t require marketing.” Oh boy. “Marketing is a waste of money.” Make it stop! We felt like it was time to set the record straight on a few of the most popular misconceptions we hear in this business. Marketing Should Only Be Geared Towards New Business Of course, you want your marketing efforts to attract new customers. But don’t forget READ MORE >>
We’re back! Welcome to season two of Brain Lava. Last season we covered so many topics- from what it means to be BOLD, to getting out of the comfort zone, to SEO, to many, many more. This year we’re bringing you even more marketing insights and tips flowing from our brains. AND we’ve got some amazing guest interviews lined up with some of the most brilliant people in the marketing industry. We can’t wait for you to listen to all of the awesome things we’re sharing in season two! But let’s start with episode one. We’re kicking off our first READ MORE >>
Ask us who inspires us to push our creativity and provoke new thoughts, and we’ll ask you how much time you have. At ODEA, we admire brilliant people that dare us to look at the world and how we conduct business a little differently. One such person is Brené Brown. If you don’t know Brené, you should. She rose to fame after a TED talk on vulnerability and her decades of research on courage, vulnerability, shame, and empathy has led to five best-selling books. In one of her most recent books “Braving The Wilderness,” Brené uses the word “Braving” as READ MORE >>
The holidays might be ending, but Christmas in January for the tech obsessed is about to be in full swing starting January 7th. We’re talking about the 2020 Consumer Electronics Show (CES) happening in Las Vegas. CES is one of the biggest tech trade shows and has been the highlight of every tech lover’s new year since 1967. Thousands of companies from around the world gather to unveil their new gadgets and gizmos. This year, we’re making our own predictions about the game-changing technology that those companies will be unveiling. Here are three things we’re excited to see at CES READ MORE >>
It’s our favorite time of the quarter where we ODEAites pick our favorite examples of BOLD marketing. With the holidays near, this was another tough one to narrow down. While some caused us to ugly cry, others made us laugh out loud and a few even made our bellies growl, but each share one thing – boldness. Megan’s Pick… Philadelphia Cream Cheese’s #PutPhillyOnIt Campaign Why is it BOLD? An Instagram ad led me to this clever campaign. Philadelphia Cream Cheese wanted to show consumers that cream cheese can be used on more than just bagels. Talk about READ MORE >>
If you subscribe to our weekly email roundup, Feed Your Brain, full of the articles our brains are munching on or follow current happenings in the news, you likely read about a legal case that’s been working its way through the court system. This case has been in the media for the past few months, and brings a lot of uncertainty to business owners who now must ensure their websites and mobile apps are accessible to all. Domino’s feels the heat The case involves Domino’s Pizza and a blind man named Guillermo Robles. In 2016, Robles sued Domino’s after he READ MORE >>
You may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We’re working closely with our friends at fjorge Digital, one of our dev teams, to stay up-to-date and keep you informed. This week on Brain Lava, Joe Barsness of fjorge Digital joins us to explain the slightly confusing WCAG, share best practices and give us some tools for helping determine the accessibility of your website. READ MORE >>