Warning: Explicit Content! That’s right, we’ve got our first explicit rating — and honestly, we’re kind of pumped about it. But not only because of the expletives. We’re pumped because we get to discuss a few of our favorite companies that turned their “why nots” into “we just did”. We’re talking BOLD branding and what READ MORE >>
You’re on the treadmill. Your blood is pumping, sweat is running down your face and your brain is flooded with endorphins. In that moment, the answer to a week-long problem suddenly comes to you. Here at ODEA, we call those “treadmill thoughts”. Many of us experience “AH-HA” moments when doing something monotonous like taking a READ MORE >>
Big River Steel is unlike any other steel company in the world. To help them prove that, they needed a website that BOLDLY captured their brand and dared to challenge the future of steel. Through stunning photography, video, and bold phrases, their website showcases Big River’s integration of steel and technology with a rebellious edge. READ MORE >>
We’re jazzed to announce the launch of “Brain Lava”, our new marketing and tech podcast for curious minds – like yours! Each episode of Brain Lava will focus on whatever is flowing from our brains that week, be it marketing or tech or who knows what! We’ll share our thoughts as creatives, technologists and marketers, READ MORE >>
Have you started to implement video into your marketing efforts yet? Whether it’s your first or thousandth video, there’s always more to learn when it comes to producing, filming and editing a video. One element we want to shed some light on is FPS, or in layman’s terms, frames per second. FPS is the number READ MORE >>
Are you reading this blog because you…? A) Feel like you’re supposed to be on social media, but you’re not sure what you’re doing B) You’re on social media but it isn’t producing the ROI you expected C) You’re a social media marketing pro and you don’t need our golden rules If you answered A READ MORE >>
You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… Merrell’s VR Experience Why READ MORE >>
If you follow us on Facebook, Twitter or LinkedIn, you may have seen some of our marketing stats posts. As marketers, we’re always trying to stay in the loop with the latest data. What’s working for B2B marketers? What are the habits of today’s consumers? How is technology impacting the way we market? Below are READ MORE >>
Yolo. Totes. Awesomesauce. Cray. Are you cringing yet? Me too. Trendy things, from clothes to cars to food, all have a shelf life. We believe words have expiration dates too, especially when a perfectly innocent word transforms into a buzzword. The rise and fall of buzzwords are especially true in marketing and branding, where they READ MORE >>