After being a teacher for twenty-three years, over half of that teaching kindergarten, I decided it was time for a career change. My own kids were grown and almost flown so what better time for a change? An amazing opportunity was presented to me; did I want to become a project manager at ODEA? I READ MORE >>
What’s your learning style? Are you a visual learner that prefers to see a picture or image to gain spatial understanding? Or are you an auditory learner that learns best when someone speaks to you or engages in conversation? Maybe you prefer a more hands-on approach with kinesthetic or physical learning? At the end of READ MORE >>
Coffee mugs, pens, the Polo shirts, the car chargers… Swag comes in all shapes and sizes. If you’re not up on the hip language, “swag” is branded promotional items that you gift to clients, potential clients or guests that visit your company. Ever been to a trade show? Two words: swag city! Everywhere you turn READ MORE >>
The How-To on Proper Image Resizing We’re often inspired to record podcasts after we meet with clients or when we see something interesting on the web or after we’ve had a team huddle. This week is no different and was born out of a blog we wrote, “Marketing Tactics That Should Be Left in The READ MORE >>
Have you ever passed by a “bargain bin” sale and thought, “It’s in there for a reason, just keep walking!” Well, we did this week. And it got us thinking about $5 irregular t-shirts, movies that we could have lived without (yes, we’re talking about you Speed 2) and past-their-prime marketing tactics that deserve to READ MORE >>
Being marketers means that you can find us “nerding-out” over something new just about every week. It also means that in the middle of any given conversation, there’s a 95% chance we could spout off a stat about the topic at hand. It’s a gift and a curse. This week our nerdiness and love of READ MORE >>
While we wish we could tell you that we know absolutely everything there is to know about marketing and technology, let’s be real – we don’t. Stephen Covey said, “The key to success is dedication to life-long learning.” No truer words, Stephen. At ODEA, our love of learning is one of our biggest motivators. It READ MORE >>
We take referrals very seriously at ODEA. Come to think of it, we can’t think of one client that didn’t learn about us through a referral. So, when we hear, “You’re only going to get so far on referrals” we tend to cringe. HubSpot tells us that 84% of buyers start the buying process with READ MORE >>
“SEO” is a term we hear thrown around a lot in the marketing and tech world. It stands for “Search Engine Optimization”. Now that we’ve broken that down for you, it’s crystal clear what SEO is, right? Great! Our work here is done… or maybe not. If you’re anything like Chelsi Hardin, ODEA Project Manager, READ MORE >>