Creative

Put your best foot forward: Three LinkedIn tips

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If there was ever a time to be active on LinkedIn, it’s now! In their latest report, LinkedIn shared that they continue to see “record levels of engagement” – up 31% in the latest quarter. LinkedIn now boasts a staggering 722 million members and we don’t think the growth of the platform is going to slow down anytime soon. Covid-19 is, of course, one reason LinkedIn is seeing increased members and higher usage. Many users are looking for work while others are finding new ways to connect while face-to-face interactions out of the question with social distancing concerns. If you READ MORE >>

Opening the Project Vault: Specialty Sales’ Product Catalog

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What makes a marketing effort successful? Results of course! But how we get there often involves communication, organization, and an AMAZING client. We’re thrilled to have hit the jackpot when it comes to the clients we work with. When Specialty Sales – a distributor of hose, tubing, couplings and fittings – asked for our help bringing the BOLD to their product catalog, we said, “Let’s do this!” We teamed up with Specialty Sales to give their catalog a fresh look that reflects their new branding and provides a more cohesive user experience. Read on for more about the process of READ MORE >>

BOLD Marketing We Admire – Part 10

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We decided to shake things up a bit and share “BOLD Marketing We Admire” in a new, fresh way – a podcast! This fun episode features all members of Team ODEA sharing the details of their BOLD pick. Need to see it to believe it? Scroll down to find the visual that accompanies each team member’s marketing piece. And now for the main event! Find a comfy spot, pop in your headphones, and prepare yourself for some BOLD marketing. Megan’s BOLD Pick… ROAD iD Stephanie’s BOLD Pick… Nike | You Can’t Stop Sisters Sue’s BOLD Pick… Who Gives A Crap? READ MORE >>

A (Marketing) Blast from The Past

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The 1950’s are often considered the golden age of advertising. Families were looking to spend dollars post-war and companies were more than happy to help show them what they should be buying! Intern Anna recently came across some 1958 LIFE magazines and the advertisements inside got us really thinking. Exactly how has marketing changed over the past 60+ years?? From luxurious canned ravioli, to “mood lighting”, marketing has evolved dramatically over the last few decades. (Thank goodness!) Check out these flashback ads from three popular brands and some of the marketing knacks we’re still using from the “advertiser’s dream decade”. READ MORE >>

Forbes Feature: How to Conjure Creativity From Your Couch

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If you started your shelter-in-place feeling positive and ready to create brilliant things from the cozy confines of your home, you’re not alone. If you’re currently feeling less energized and more like you’re stuck in an idea drought, you’re definitely not alone! Our new, sometimes monotonous daily routines play a huge role in our creativity or lack thereof. But good news, all that inspired mojo isn’t lost forever! In her latest Forbes feature, President Patty shares three tips to help get the creative juices flowing while working at home. To read the full article, click here. READ MORE >>

BOLD Marketing We Admire Part 9

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At ODEA, we can never get enough BOLD. Lucky for us, brands are bringing it! This meant another quarter of us struggling to narrow down our favorite picks. It’s a tough job, but somebody’s got to do it. Check out each ODEA-ite’s favorite example of BOLD marketing below! Megan’s Pick… Ruggable’s Email Nurture Campaign Why is it BOLD? I’d been seeing Ruggable ads on Facebook and Instagram for months. While I hadn’t been in the market for a rug, their brand and product caught my eye so I filed it away in brain. So, of course, when I was buying READ MORE >>

Hungry? Feed Your Brain – March Edition

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Is your brain hungry? You’ve come to the right place. Welcome to our March edition of Feed Your Brain!  Design We’ve preached about responsive web design for quite some time now. But responsive email design is just as important! Over half of Americans prefer to look at marketing emails on their phones. So creating responsive emails is vital. Learn how to make your own Marketing Responsive Emails Myth Busters – Design edition! Modus is bringing truth to seven common misconceptions surrounding color contrast accessibility. Check it out here. Marketing Curious what the future of marketing will look like in the READ MORE >>

5 Tips for Creating Effective Facebook Ads

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How many ads do you see in your Facebook feed per day? Do you click through or pass them by? According to Facebook, more users and businesses are taking notice of the power of Facebook ads. They reported a 27% increase in revenue from ads in 2019 compared to 2018. Whether you’re a Facebook ad naysayer or not, it’s clear that Facebook advertisements are continuing to grow as they grab the attention of consumers. If you’re preparing to dive into Facebook advertising, you’re in luck! While Facebook’s Ad Manager is pretty intuitive to use (take note, LinkedIn!), it does take READ MORE >>