Blog

BOLD Marketing We Admire Part 8

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It’s our favorite time of the quarter where we ODEAites pick our favorite examples of BOLD marketing. With the holidays near, this was another tough one to narrow down. While some caused us to ugly cry, others made us laugh out loud and a few even made our bellies growl, but each share one thing – boldness. Megan’s Pick… Philadelphia Cream Cheese’s #PutPhillyOnIt Campaign       Why is it BOLD? An Instagram ad led me to this clever campaign. Philadelphia Cream Cheese wanted to show consumers that cream cheese can be used on more than just bagels. Talk about READ MORE >>

WCAG and ADA: The Letters You Need to Know About Website Accessibility

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If you subscribe to our weekly email roundup, Feed Your Brain, full of the articles our brains are munching on or follow current happenings in the news, you likely read about a legal case that’s been working its way through the court system. This case has been in the media for the past few months, and brings a lot of uncertainty to business owners who now must ensure their websites and mobile apps are accessible to all. Domino’s feels the heat The case involves Domino’s Pizza and a blind man named Guillermo Robles. In 2016, Robles sued Domino’s after he READ MORE >>

Brain Lava Hot Topic – Website Accessibility, ADA and WCAG

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You may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We’re working closely with our friends at fjorge Digital, one of our dev teams, to stay up-to-date and keep you informed. This week on Brain Lava, Joe Barsness of fjorge Digital joins us to explain the slightly confusing WCAG, share best practices and give us some tools for helping determine the accessibility of your website. READ MORE >>

It’s Time to Stop Ignoring Pinterest

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We see you out there killing it on Facebook, Twitter and LinkedIn! Engaging with prospects, posting entertaining and insightful content, interacting with customers – Major kudos! But there’s one social platform you may be sleeping on. We’re talking about Pinterest. You know it, maybe you love it, but are you using it for your company? We’ll be the first to come clean – we’re not at ODEA. But we need to be. Keep reading so we can explain why it is on our radar for 2020 – and likely needs to be for you too. On the Rise According to READ MORE >>

Living Through (And Surviving!) A Rebrand

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You don’t know what you don’t know! And that’s especially true of the rebrand process. While some organizations grimace at the thought of changing their name, others are more ambitious and ready to tackle the massive project. But no matter where you fall on the scale, remember that it’s a huge undertaking. After going through the creative process of changing your name and/or logo, there’s a (what seems to be) endless well of items to update after the fact. Some are more top of mind like your website and email address, but what about your voicemail box recording? And all READ MORE >>

To Send or Not to Send: Does Send Time Really Matter For E-Newsletters?

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It was a big decision for us last month. Our August e-newsletter got delayed because we, like many of you, often push deadlines on our own marketing to make room for client projects. So, there we were — Friday, August 30th in the ODEA office. And not just any Friday… this was the Friday afternoon before Labor Day Weekend. We had a decision to make: To Send Or Not To Send. That was our question. We had two options: send out the monthly e-newsletter then and there, despite the fact that most of you were already on weekend mode, OR READ MORE >>

We’re Begging You! Our Three Requests of Conference Speakers

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You’ve been spending months planning your visit to a notable industry conference. You arrive with a blank notebook, fresh pens, a highlighted agenda and a brain that’s ready to learn. As you settle in to your first presentation, you notice your attention starts to wander… Uh oh. It’s a case of the mediocre conference presenter! In this episode of Brain Lava, ODEA President Patty Rioux sends a message to all the conference speakers out there about how to be an engaging presenter. We’ll give you one for free: don’t read off the slides! To hear our other two pleas, click READ MORE >>

Yes, You Need to Get Ready for Another Social Network

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Facebook turned 15 years old earlier this year. Twitter isn’t far behind at 13 and LinkedIn is the grand daddy of all the social networks, launched over 17 years ago in 2002. Even the new-kid-on-the-block, Instagram, is nearing a decade on the app stores. So you had to know another platform would eventually come around to challenge the “old-timers” for social network dominance. Let us introduce you to TikTok. TikTok: The Current Craze TikTok is the newest darling of the social world although it is impossible to find consistent reports on number of downloads and monthly users. Reports range from READ MORE >>

Introducing Generation Z

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We don’t have to tell you that communicating with a four generation marketplace – Baby Boomers, Gen X, Millennials and the newest consumers, Gen Z  — is keeping us marketers on our toes. Your marketing technology stack already likely includes everything from a fax machine to an e-commerce website or customer portal. And this newest generation is going to push that tech even farther. (Get ready for those VR/AR apps and branded skills for voice assistants we keep talking about!) Knowing these “digital natives” are gaining buying power, ODEA has all the info you need on Gen Z-ers and their READ MORE >>