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5 Tips for Creating Effective Facebook Ads

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How many ads do you see in your Facebook feed per day? Do you click through or pass them by? According to Facebook, more users and businesses are taking notice of the power of Facebook ads. They reported a 27% increase in revenue from ads in 2019 compared to 2018. Whether you’re a Facebook ad naysayer or not, it’s clear that Facebook advertisements are continuing to grow as they grab the attention of consumers. If you’re preparing to dive into Facebook advertising, you’re in luck! While Facebook’s Ad Manager is pretty intuitive to use (take note, LinkedIn!), it does take READ MORE >>

Forbes Feature: Looking for a Marketing Unicorn? We’ve Got Three Tips for Supporting an In-House Marketing Pro Instead

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The loch ness monster, unicorns, fire-breathing dragons… we have all heard about these mythical beings, but have you ever seen them in the real-world? Us neither. So, if you’ve recently set out on a search for a single in-house marketing professional that can do it all, from graphic design to media pitching to coding that HTML email, you may have better luck calling up Nessie herself. Instead of going on the hunt for a mythical creature, read ODEA President Patty Rioux’s latest Forbes article. She shares three tips you should consider when preparing to add a party-of-one marketing pro to READ MORE >>

Your Big Trade Show Was Just Cancelled. 3 Ways to Pivot!

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You’ve been prepping for months getting ready for the biggest trade show of the year. Travel plans are set, meetings with potential customers are on the calendar, now all that’s left is to go and wow ‘em. Then you get the dreaded email: TRADE SHOW CANCELLED. Uh-oh. Whether it is a lack of toilet paper at the local Costco or a cancelled event, efforts to minimize the spread of the COVID-19 virus are starting to affect us all. So, what to do with all that time you won’t be spending at the trade show? Open a bottle of wine and READ MORE >>

Hungry? Feed Your Brain – February Edition

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Welcome to February’s edition of Feed Your Brain! Are you hangry for a helping of marketing and technology insights? Well, we’ve got a treat for you. We’ve categorized each link so you can easily find information that’s appetizing to you. And as always, if you find something you think we should be chomping on, send it our way at HERE. Brand A brand that took a huge leap this year? (And their brand star literally took a leap off of a cliff.) Planters. The brand made the BOLD decision to kill off the iconic legume that has served as the READ MORE >>

Forbes Feature: The Value of Investing In Loyal Customers

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Why customer retention should be at the top of your list We can’t think of any business owner who didn’t start 2020 with the goal to grow his or her business. And that of course makes us all think about attracting new customers. But what about those loyal customers who give you money month-after-month or year-after-year? The research tells us that loyal customers who already know, love and trust your business and brand are better for your bottom line. So why do so few businesses make customer retention a priority? In her most recent Forbes Agency Council submission, ODEA President READ MORE >>

Pantone Picked A Classic: Why You Should Care About Color of the Year

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On December 4th, 2019, Pantone announced Classic Blue (aka Pantone 19-4052) as its Pantone Color of the Year for 2020. As a graphic designer, the Color of the Year is exciting! But for the non-creatives of the world, an announcement like “Color of the Year” may result in a shrug or eyeroll. If you’re wondering why you should care about a color, read on! Pantone’s Color of the Year actually impacts plenty of industries and directly influences design trends for the year. A Colorful History Lesson The Pantone Color System originated in 1963 to solve the problem of color matching READ MORE >>

Three Tips for Marketing in 2020: No Crystal Ball Needed

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What will 2020 look like for marketing? Where should efforts be focused in the upcoming year? Those are two questions that kick-off the new year for every marketer. You may think you need a crystal ball to figure out the answers, but you don’t! Instead, give this week’s episode of Brain Lava a listen. Not only is Patty sharing three tips on focusing your marketing efforts in 2020, but she’s also joined by Andrea Durfey, marketing and communications strategist that’s been in the business for nearly thirty years with a ton of insight to this ever-changing industry. So, trade the READ MORE >>

Things That Make You Go “Hmmm”: Three Marketing Misconceptions

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ODEA’s been in the marketing business for a while. And while we probably haven’t heard them all, we have heard quite a few marketing misconceptions that trigger responses ranging from scratching our heads to cringing in disbelief. “A good product doesn’t require marketing.” Oh boy. “Marketing is a waste of money.” Make it stop! We felt like it was time to set the record straight on a few of the most popular misconceptions we hear in this business. Marketing Should Only Be Geared Towards New Business Of course, you want your marketing efforts to attract new customers. But don’t forget READ MORE >>

Brain Lava is Back: Why It’s OK to Press ‘Pause’

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We’re back! Welcome to season two of Brain Lava. Last season we covered so many topics- from what it means to be BOLD, to getting out of the comfort zone, to SEO, to many, many more. This year we’re bringing you even more marketing insights and tips flowing from our brains. AND we’ve got some amazing guest interviews lined up with some of the most brilliant people in the marketing industry. We can’t wait for you to listen to all of the awesome things we’re sharing in season two! But let’s start with episode one. We’re kicking off our first READ MORE >>