Blog

Brain Lava is Back: Why It’s OK to Press ‘Pause’

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We’re back! Welcome to season two of Brain Lava. Last season we covered so many topics- from what it means to be BOLD, to getting out of the comfort zone, to SEO, to many, many more. This year we’re bringing you even more marketing insights and tips flowing from our brains. AND we’ve got some amazing guest interviews lined up with some of the most brilliant people in the marketing industry. We can’t wait for you to listen to all of the awesome things we’re sharing in season two! But let’s start with episode one. We’re kicking off our first READ MORE >>

Forbes Feature: Applying Brené Brown’s Seven Elements of Trust to Your Business

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Ask us who inspires us to push our creativity and provoke new thoughts, and we’ll ask you how much time you have. At ODEA, we admire brilliant people that dare us to look at the world and how we conduct business a little differently. One such person is Brené Brown. If you don’t know Brené, you should. She rose to fame after a TED talk on vulnerability and her decades of research on courage, vulnerability, shame, and empathy has led to five best-selling books. In one of her most recent books “Braving The Wilderness,” Brené uses the word “Braving” as READ MORE >>

Welcome to the Show: Three Things We’re Excited to See at CES 2020

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The holidays might be ending, but Christmas in January for the tech obsessed is about to be in full swing starting January 7th. We’re talking about the 2020 Consumer Electronics Show (CES) happening in Las Vegas. CES is one of the biggest tech trade shows and has been the highlight of every tech lover’s new year since 1967. Thousands of companies from around the world gather to unveil their new gadgets and gizmos. This year, we’re making our own predictions about the game-changing technology that those companies will be unveiling. Here are three things we’re excited to see at CES READ MORE >>

BOLD Marketing We Admire Part 8

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It’s our favorite time of the quarter where we ODEAites pick our favorite examples of BOLD marketing. With the holidays near, this was another tough one to narrow down. While some caused us to ugly cry, others made us laugh out loud and a few even made our bellies growl, but each share one thing – boldness. Megan’s Pick… Philadelphia Cream Cheese’s #PutPhillyOnIt Campaign       Why is it BOLD? An Instagram ad led me to this clever campaign. Philadelphia Cream Cheese wanted to show consumers that cream cheese can be used on more than just bagels. Talk about READ MORE >>

WCAG and ADA: The Letters You Need to Know About Website Accessibility

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If you subscribe to our weekly email roundup, Feed Your Brain, full of the articles our brains are munching on or follow current happenings in the news, you likely read about a legal case that’s been working its way through the court system. This case has been in the media for the past few months, and brings a lot of uncertainty to business owners who now must ensure their websites and mobile apps are accessible to all. Domino’s feels the heat The case involves Domino’s Pizza and a blind man named Guillermo Robles. In 2016, Robles sued Domino’s after he READ MORE >>

Brain Lava Hot Topic – Website Accessibility, ADA and WCAG

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You may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We’re working closely with our friends at fjorge Digital, one of our dev teams, to stay up-to-date and keep you informed. This week on Brain Lava, Joe Barsness of fjorge Digital joins us to explain the slightly confusing WCAG, share best practices and give us some tools for helping determine the accessibility of your website. READ MORE >>

It’s Time to Stop Ignoring Pinterest

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We see you out there killing it on Facebook, Twitter and LinkedIn! Engaging with prospects, posting entertaining and insightful content, interacting with customers – Major kudos! But there’s one social platform you may be sleeping on. We’re talking about Pinterest. You know it, maybe you love it, but are you using it for your company? We’ll be the first to come clean – we’re not at ODEA. But we need to be. Keep reading so we can explain why it is on our radar for 2020 – and likely needs to be for you too. On the Rise According to READ MORE >>

Living Through (And Surviving!) A Rebrand

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You don’t know what you don’t know! And that’s especially true of the rebrand process. While some organizations grimace at the thought of changing their name, others are more ambitious and ready to tackle the massive project. But no matter where you fall on the scale, remember that it’s a huge undertaking. After going through the creative process of changing your name and/or logo, there’s a (what seems to be) endless well of items to update after the fact. Some are more top of mind like your website and email address, but what about your voicemail box recording? And all READ MORE >>

To Send or Not to Send: Does Send Time Really Matter For E-Newsletters?

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It was a big decision for us last month. Our August e-newsletter got delayed because we, like many of you, often push deadlines on our own marketing to make room for client projects. So, there we were — Friday, August 30th in the ODEA office. And not just any Friday… this was the Friday afternoon before Labor Day Weekend. We had a decision to make: To Send Or Not To Send. That was our question. We had two options: send out the monthly e-newsletter then and there, despite the fact that most of you were already on weekend mode, OR READ MORE >>