Blog

LinkedIn Up Close: How (and Why) To Support, Not Sell

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A FREE fingers-on-the-keyboard session to tidy up your LinkedIn profile and get you connecting in all the right ways. As a biz owner or sales-type, having to socially distance (it’s vital so keep it up!) is hard, both personally and professionally. How do you keep marketing when it feels impossible to get in touch with prospects? You’ve heard social media is booming right now. In fact, LinkedIn announced on April 1 they have seen, “…a bump of 55% more conversational activity between existing connections in recent weeks.” But if you haven’t been using LinkedIn for marketing or lead generation – READ MORE >>

BOLD Marketing We Admire Part 9

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At ODEA, we can never get enough BOLD. Lucky for us, brands are bringing it! This meant another quarter of us struggling to narrow down our favorite picks. It’s a tough job, but somebody’s got to do it. Check out each ODEA-ite’s favorite example of BOLD marketing below! Megan’s Pick… Ruggable’s Email Nurture Campaign Why is it BOLD? I’d been seeing Ruggable ads on Facebook and Instagram for months. While I hadn’t been in the market for a rug, their brand and product caught my eye so I filed it away in brain. So, of course, when I was buying READ MORE >>

Hungry? Feed Your Brain – March Edition

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Is your brain hungry? You’ve come to the right place. Welcome to our March edition of Feed Your Brain!  Design We’ve preached about responsive web design for quite some time now. But responsive email design is just as important! Over half of Americans prefer to look at marketing emails on their phones. So creating responsive emails is vital. Learn how to make your own Marketing Responsive Emails Myth Busters – Design edition! Modus is bringing truth to seven common misconceptions surrounding color contrast accessibility. Check it out here. Marketing Curious what the future of marketing will look like in the READ MORE >>

Keep on Keeping On: 5 Ways to Keep Your Marketing Going Over the Next 30 Days

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Uncertainty. We can all agree that’s one word that sums up the next few weeks. Or maybe even months. By now we’re all too familiar with COVID-19 and the changes it has brought to every facet of our lives. If you’re a business owner wrestling with what to do next, marketing might be one of many things on your mind. Should you proceed with business as usual? Should your marketing be paused until further notice? Should you address the pandemic or let it be? We’re here with some thoughts on how to adapt to an ever-changing situation. Be real It’s READ MORE >>

5 Tips for Creating Effective Facebook Ads

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How many ads do you see in your Facebook feed per day? Do you click through or pass them by? According to Facebook, more users and businesses are taking notice of the power of Facebook ads. They reported a 27% increase in revenue from ads in 2019 compared to 2018. Whether you’re a Facebook ad naysayer or not, it’s clear that Facebook advertisements are continuing to grow as they grab the attention of consumers. If you’re preparing to dive into Facebook advertising, you’re in luck! While Facebook’s Ad Manager is pretty intuitive to use (take note, LinkedIn!), it does take READ MORE >>

Forbes Feature: Looking for a Marketing Unicorn? We’ve Got Three Tips for Supporting an In-House Marketing Pro Instead

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The loch ness monster, unicorns, fire-breathing dragons… we have all heard about these mythical beings, but have you ever seen them in the real-world? Us neither. So, if you’ve recently set out on a search for a single in-house marketing professional that can do it all, from graphic design to media pitching to coding that HTML email, you may have better luck calling up Nessie herself. Instead of going on the hunt for a mythical creature, read ODEA President Patty Rioux’s latest Forbes article. She shares three tips you should consider when preparing to add a party-of-one marketing pro to READ MORE >>

Your Big Trade Show Was Just Cancelled. 3 Ways to Pivot!

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You’ve been prepping for months getting ready for the biggest trade show of the year. Travel plans are set, meetings with potential customers are on the calendar, now all that’s left is to go and wow ‘em. Then you get the dreaded email: TRADE SHOW CANCELLED. Uh-oh. Whether it is a lack of toilet paper at the local Costco or a cancelled event, efforts to minimize the spread of the COVID-19 virus are starting to affect us all. So, what to do with all that time you won’t be spending at the trade show? Open a bottle of wine and READ MORE >>

Hungry? Feed Your Brain – February Edition

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Welcome to February’s edition of Feed Your Brain! Are you hangry for a helping of marketing and technology insights? Well, we’ve got a treat for you. We’ve categorized each link so you can easily find information that’s appetizing to you. And as always, if you find something you think we should be chomping on, send it our way at HERE. Brand A brand that took a huge leap this year? (And their brand star literally took a leap off of a cliff.) Planters. The brand made the BOLD decision to kill off the iconic legume that has served as the READ MORE >>

Forbes Feature: The Value of Investing In Loyal Customers

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Why customer retention should be at the top of your list We can’t think of any business owner who didn’t start 2020 with the goal to grow his or her business. And that of course makes us all think about attracting new customers. But what about those loyal customers who give you money month-after-month or year-after-year? The research tells us that loyal customers who already know, love and trust your business and brand are better for your bottom line. So why do so few businesses make customer retention a priority? In her most recent Forbes Agency Council submission, ODEA President READ MORE >>