Blog

Opening the Project Vault: Specialty Sales’ Product Catalog

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What makes a marketing effort successful? Results of course! But how we get there often involves communication, organization, and an AMAZING client. We’re thrilled to have hit the jackpot when it comes to the clients we work with. When Specialty Sales – a distributor of hose, tubing, couplings and fittings – asked for our help bringing the BOLD to their product catalog, we said, “Let’s do this!” We teamed up with Specialty Sales to give their catalog a fresh look that reflects their new branding and provides a more cohesive user experience. Read on for more about the process of READ MORE >>

BOLD Marketing We Admire – Part 10

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We decided to shake things up a bit and share “BOLD Marketing We Admire” in a new, fresh way – a podcast! This fun episode features all members of Team ODEA sharing the details of their BOLD pick. Need to see it to believe it? Scroll down to find the visual that accompanies each team member’s marketing piece. And now for the main event! Find a comfy spot, pop in your headphones, and prepare yourself for some BOLD marketing. Megan’s BOLD Pick… ROAD iD Stephanie’s BOLD Pick… Nike | You Can’t Stop Sisters Sue’s BOLD Pick… Who Gives A Crap? READ MORE >>

A (Marketing) Blast from The Past

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The 1950’s are often considered the golden age of advertising. Families were looking to spend dollars post-war and companies were more than happy to help show them what they should be buying! Intern Anna recently came across some 1958 LIFE magazines and the advertisements inside got us really thinking. Exactly how has marketing changed over the past 60+ years?? From luxurious canned ravioli, to “mood lighting”, marketing has evolved dramatically over the last few decades. (Thank goodness!) Check out these flashback ads from three popular brands and some of the marketing knacks we’re still using from the “advertiser’s dream decade”. READ MORE >>

Client Trivia for $1,000 Alex: Random Info We Know Thanks to Our Clients

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It’s not uncommon for an ODEA-ite to spit out a random fun, weird, quirky, or technical fact at any given moment. Whether we’re chatting with friends, family, each other, or a random stranger in Walgreens (true story!), we often find ourselves throwing in a little-known fact or piece of “how in the world do you know that” knowledge. We owe all our thanks to clients, current and former, for allowing us to live our mission to “Be Curious. Be Inspired. Be BOLD.” It was on a Friday afternoon phone call that we decided it wasn’t fair for us to keep READ MORE >>

New and Not-so-New: Five Tips for Creating Sales Presentations for Zoom, Teams, and Meet

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We got you sales pros! We know you’re killer at building rapport and gaining interest when you’re live and in person with a potential customer. But these days, you’re having to sharpen your online presentation skills to make those same connections while looking into a webcam instead of into the eyes of another human. That means we marketers need to step up our game, too. We need those decks and presentations you’re using to be BOLDer than ever – and optimized for the virtual sales world. And while we’re talking – let’s be real. We know you sales folks like READ MORE >>

Forbes Feature: How to Conjure Creativity From Your Couch

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If you started your shelter-in-place feeling positive and ready to create brilliant things from the cozy confines of your home, you’re not alone. If you’re currently feeling less energized and more like you’re stuck in an idea drought, you’re definitely not alone! Our new, sometimes monotonous daily routines play a huge role in our creativity or lack thereof. But good news, all that inspired mojo isn’t lost forever! In her latest Forbes feature, President Patty shares three tips to help get the creative juices flowing while working at home. To read the full article, click here. READ MORE >>

Patty Rioux to Join Coleman Entrepreneurship Center Advisory Board

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Team ODEA is so proud to share that ODEA President, Patty Rioux, has joined the advisory board for the Coleman Entrepreneurship Center at DePaul University. The Coleman Center empowers students, alumni and community members to develop an entrepreneurial mindset and build sustainable businesses that Do Good and Do Well in Chicago. Students in the program find real-world guidance about starting or growing a business. Focused on setting up future entrepreneurs for success, students have the opportunity to connect with seasoned entrepreneurs, gain experience at Chicago-area start-ups, and find their niche in Chicago’s business community. As a member of the advisory READ MORE >>

LinkedIn Up Close: How (and Why) To Support, Not Sell

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A FREE fingers-on-the-keyboard session to tidy up your LinkedIn profile and get you connecting in all the right ways. As a biz owner or sales-type, having to socially distance (it’s vital so keep it up!) is hard, both personally and professionally. How do you keep marketing when it feels impossible to get in touch with prospects? You’ve heard social media is booming right now. In fact, LinkedIn announced on April 1 they have seen, “…a bump of 55% more conversational activity between existing connections in recent weeks.” But if you haven’t been using LinkedIn for marketing or lead generation – READ MORE >>

BOLD Marketing We Admire Part 9

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At ODEA, we can never get enough BOLD. Lucky for us, brands are bringing it! This meant another quarter of us struggling to narrow down our favorite picks. It’s a tough job, but somebody’s got to do it. Check out each ODEA-ite’s favorite example of BOLD marketing below! Megan’s Pick… Ruggable’s Email Nurture Campaign Why is it BOLD? I’d been seeing Ruggable ads on Facebook and Instagram for months. While I hadn’t been in the market for a rug, their brand and product caught my eye so I filed it away in brain. So, of course, when I was buying READ MORE >>