Blog

Trends in VR: Eye Tracking, Textures & Education

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  Amazing experiences that make you say “wow” just keep on coming. We recently covered the differences between Virtual Reality (VR), Augmented Reality (AR), 360 Degree Experiences and Mixed Reality (MR); you can read it here in case you missed it. While it’s not the year of hover boards yet, there’s no doubt that the “wow” factor of VR is still there. Here are a few trends in VR that continue to amaze us and make us believe the integration into marketing has only just begun. EYE TRACKING Eye tracking is going to be the next big thing that VR, READ MORE >>

2017 Logo Design Trends

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Consider this: Consumers create a first impression of a brand’s logo in just 10 seconds. It takes somewhere between 5 and 7 impressions before a consumer can recognize a logo. A “signature” color in a logo can increase brand recognition by 80%.   So, what does your logo say about you? Is it easily recognized by your audience? Does it stand out from your competitors? It’s unrealistic to expect that you’ll have the next McDonald’s or Nike logo, but that doesn’t mean you shouldn’t give attention to the design and presentation of your logo (and your brand as a whole, READ MORE >>

Going Virtual: Understanding VR, AR and 360 Experiences

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  These days, it’s hard to tell where technology ends and marketing begins as each new technology seems to have applications for marketers. The tricky part is keeping up with the ever-changing technology trends and knowing when there’s value and ROI in the opportunity. This is especially true in the virtual reality (VR) arena, which has several components and counterparts. There’s VR itself, as well as augmented reality (AR) and their simpler counterpart 360-degree videos/photos. Before you consider jumping in and implementing some of these newest technologies into your marketing plan, it’s important to understand the variances between each and READ MORE >>

Debunking the Myths of Email Marketing

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  More than 15 million people or companies use MailChimp. Constant Contact has over 600,000 customers. HubSpot stands at about 25,000 users. Are you one of the millions of businesses using email marketing? We’d guess yes. In conversations with our clients and peers, we’ve been noticing some common misperceptions regarding email marketing. So, we thought it was a good time to debunk some of those myths.   Email Marketing Is Free MYTH! Of course, many organizations pay for an email distribution service. However, this myth goes even deeper than a minimal monthly fee. A major mistake we see clients make READ MORE >>

Is it High Time Marketers Start Focusing More on the Bottom of the Funnel?

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  As a marketer, where are your efforts focused most within the sales funnel? We’d be willing to bet you’re heavily involved in the top. Creating awareness. Attracting leads. Blogging. Tweeting. Emailing.   And, depending on the size and efficiency of your sales team, we’d also be willing to bet that leads are stalled in the middle and the bottom of the funnel.   Why? Because while marketing is concentrated on enticing new leads, existing leads advance down the funnel into the conversion stages. However, they aren’t feeling the love there. Often, there are little to no marketing efforts targeted READ MORE >>

BOLD Marketing We Admire

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  You may have noticed that at ODEA we live and breathe bold. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms – from web design, to messaging to technology. What does bold mean to you? Patty’s pick… General Electric Website Why is it bold? “Because it makes life simple for the user. Since GE sells everything from dishwashers to airplane engines to MRI machines, the amount of content on their website could quickly become overwhelming. GE lives the READ MORE >>

Spreading the Word: One of Our Favorite Clients is Hiring a Marketing Manager

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  Do you know someone looking for a marketing position in Chicago? We happen to work with a great company that is seeking a new team member for their Marketing Department. Please take a look at the job description below and help us spread the word!   Nuance Solutions is currently seeking an enthusiastic and resourceful employee to work in their Marketing Department. Nuance Solutions is a chemical specialties manufacturer with customers in the janitorial supply market, agricultural and turf market, industrial market and in the retail market. The firm sells through distribution channels and direct to select end-users. Responsibilities: As READ MORE >>

REBELS WANTED: Making Steel Cool Again at Big River Steel’s Grand Opening

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  How do you get people excited about a commodity as tried and true as steel? Easy. Make it cool. Even better, make it badass.   Are you ready for the ride? Big River Steel is truly a rebel in the steel industry. With so much steel in the world, people often question why they entered the market place. There is an answer to that – but we digress. This rebel brand was the perfect element of Big River’s identity to highlight for their Grand Opening events on March 1st. Thus, the rebel bikers of the steel industry put out READ MORE >>

Join Our Team: Seeking Admin / Marketing Coordinator

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  WHO WE ARE A small-but-mighty marketing firm based in The Loop who executes full strategies and niche projects for B2B clients clustered in areas like industrial, manufacturing, small biz, tech, etc. Our focus is on the digital and the free/earned media side of the biz: digital, web, content marketing, media relations, event marketing, nurture, social, marketing automation, etc. We serve as the outsourced marketing department for many of our clients – developing strategies and plans then sticking around to handle all aspects of execution. Our team is made up of talented, hard-working, inquisitive types who are motivated to find READ MORE >>