Blog

Power with a Capital P: Patty Rioux Joins Forbes Agency Council

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Recently, Chief ODEA-ite and President, Patty Rioux, was invited to be a member of the Forbes Agency Council. The Forbes Agency Council is an invite-only organization for owners and executives of public relations, media strategy, creative, and advertising agencies. Members of the Council are invited to share their thoughts through quick industry-related tips and business articles. The ODEA team is so excited to share that Patty’s first business article was just recently published on Forbes! Since she is both an entrepreneur and a marketer herself, Patty can say it (and you know she did!): Entrepreneurs can be the worst and READ MORE >>

Cut. It. Out.

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Why we edit a lot more than just our writing In our biz, we’re constantly editing. Be a new blog we just wrote, a podcast that we recorded, a video for a social post for a client… the list goes on. But the toughest edits we tackle often don’t involve content at all. On this week’s episode of Brain Lava, Chief ODEA-ite, Patty Rioux, explains why editing is important not just in your marketing but for your business. Whether you consider yourself an entrepreneur, a business owner or a marketer, your mind is constantly on the ‘innovate’ setting. We’re sharing READ MORE >>

One Size DOESN’T Fit All: Responsive Website Design

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Where are you right now? Are you on the train or sitting in a coffee shop? Look around. How many people are on their phones around you? Heck, there’s a good chance that you’re reading this on your phone! In 2018, it was reported that 52.2% of all web traffic came from a mobile device. Which explains why nearly everyone you can see right now is peering at their phones. Consumers are clearly spending as much time searching the web on their phones as they are on their desktops. But when it comes to the design of a website, how READ MORE >>

Under the Hood: Open Source vs. Proprietary CMS

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A content management system (CMS) is the engine that drives your website. In our latest edition of Brain Lava, Emil and Patty take a peek under the hood at two types of content management systems – open source vs. proprietary. To put it simply, both open source and proprietary CMS are the back ends on which you build your website. An open source CMS is software created collaboratively by the people who use it and is not owned by any single person. A few of the most recognizable open source systems are WordPress or Joomla. Proprietary CMS is software that READ MORE >>

No Suitcase Required: How to Navigate Your Buyer’s Journey

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When you’re getting ready to make a purchase – no matter what it is – think about the different stages you go through before swiping your credit card. Let’s say you need a new washing machine because your current machine is making an odd noise. You do a few Google searches in hopes of finding a way to fix it. You learn that it will be more cost effective to buy a new one. You start browsing for new washing machines online. You take a few days to browse machines and compare features and costs. You decide on the two READ MORE >>

Three Lessons Learned: Conquering Social Media for Business

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To some, social media for business is a beast that they just aren’t prepared to tackle. Where do you even begin? Between creating fresh content and posting consistently, we’re not going to sugar coat it – it’s time consuming. But it’s necessary when you want to share your ideas, engage with your audience, and bring familiarity to your brand. When Chelsi Hardin, ODEA Project Manager, first started running social media for ODEA she thought it would be a piece of cake. If you’re active on social media in your personal life, social media for business can’t be that hard, right? READ MORE >>

The Best (Craziest) Decision I Ever Made: Teacher to Project Manager

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After being a teacher for twenty-three years, over half of that teaching kindergarten, I decided it was time for a career change. My own kids were grown and almost flown so what better time for a change? An amazing opportunity was presented to me; did I want to become a project manager at ODEA? I could lie and say I was over the moon and immediately accepted but let’s be honest, I had some reservations. I had been spending most of my days with five-year-olds. What would it be like to be around adults all day? Spoiler alert: I have READ MORE >>

How To Use Different Learning Styles to Educate Your Audience

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What’s your learning style? Are you a visual learner that prefers to see a picture or image to gain spatial understanding? Or are you an auditory learner that learns best when someone speaks to you or engages in conversation? Maybe you prefer a more hands-on approach with kinesthetic or physical learning? At the end of the day, everyone’s learning style is different and we must keep that in mind, even in marketing! On this week’s episode of Brain Lava, we called in a true pro to talk about the three most popular learning styles and how to use each style READ MORE >>

BOLD Marketing We Admire Part 6

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It’s that time again! Every quarter, each team member of ODEA picks a favorite example of BOLD marketing that caught their attention. We all had a time narrowing down our choices for this one because brand’s have been bringing it! Check out our favorites below. JJ’s pick… Microsoft’s Internal Memo Why is it BOLD? Not everyone felt like a prankster this April Fool’s! Microsoft tried to take the first step in putting an end to tech companies participating in pranks on April Fool’s Day. According to an internal memo , Microsoft found that data shows these pranks have limited positive READ MORE >>