Blog

How To Use Different Learning Styles to Educate Your Audience

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What’s your learning style? Are you a visual learner that prefers to see a picture or image to gain spatial understanding? Or are you an auditory learner that learns best when someone speaks to you or engages in conversation? Maybe you prefer a more hands-on approach with kinesthetic or physical learning? At the end of the day, everyone’s learning style is different and we must keep that in mind, even in marketing! On this week’s episode of Brain Lava, we called in a true pro to talk about the three most popular learning styles and how to use each style READ MORE >>

BOLD Marketing We Admire Part 6

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It’s that time again! Every quarter, each team member of ODEA picks a favorite example of BOLD marketing that caught their attention. We all had a time narrowing down our choices for this one because brand’s have been bringing it! Check out our favorites below. JJ’s pick… Microsoft’s Internal Memo Why is it BOLD? Not everyone felt like a prankster this April Fool’s! Microsoft tried to take the first step in putting an end to tech companies participating in pranks on April Fool’s Day. According to an internal memo , Microsoft found that data shows these pranks have limited positive READ MORE >>

Does Swag Matter?

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Coffee mugs, pens, the Polo shirts, the car chargers… Swag comes in all shapes and sizes. If you’re not up on the hip language, “swag” is branded promotional items that you gift to clients, potential clients or guests that visit your company. Ever been to a trade show? Two words: swag city! Everywhere you turn someone is trying to stuff something else in your swag bag. But the question that we hear a lot: does swag matter? We’ve got three ODEA ladies giving their thoughts on just that. In this week’s episode of Brain Lava, we’re talking about the different READ MORE >>

The Perfect Fit: Proper Image Resizing

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The How-To on Proper Image Resizing We’re often inspired to record podcasts after we meet with clients or when we see something interesting on the web or after we’ve had a team huddle. This week is no different and was born out of a blog we wrote, “Marketing Tactics That Should Be Left in The Bargain Bin”. Call it a tactic we should leave behind, call it a designer pet peeve, call it whatever you want but we’re calling it out! If we’ve seen it once, we’ve seen it twice and we can’t stand by and let it happen anymore. READ MORE >>

Marketing Tactics That Should Be Left in the Bargain Bin

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Have you ever passed by a “bargain bin” sale and thought, “It’s in there for a reason, just keep walking!” Well, we did this week. And it got us thinking about $5 irregular t-shirts, movies that we could have lived without (yes, we’re talking about you Speed 2) and past-their-prime marketing tactics that deserve to be in the bargain bin when it comes to your business. We asked the ODEA team to share some of the tactics they think should be left behind in our imagined marketing bargain bin! Megan Thinking a large email list is king When it comes READ MORE >>

Nine Statistics That Will Blow Your Mind

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Being marketers means that you can find us “nerding-out” over something new just about every week. It also means that in the middle of any given conversation, there’s a 95% chance we could spout off a stat about the topic at hand. It’s a gift and a curse. This week our nerdiness and love of statistics rolled into one stat packed podcast! Nine MIND-BLOWING stats, to be clear. How did we arrive at this podcast topic? A random statistic that popped onto our screen led to a total nerdy deep dive of more interesting stats and the rest is history. READ MORE >>

Why You Should Be Optimizing Images for Web

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We often say marketing is a marathon, not a sprint. But if there is one place where you need to do your best cheetah impression, it is with your website load time. When it comes to building websites – we’ve got the need for speed! We know that it goes without saying how important website loading time is. We’ve all visited that website that seems to load like a puzzle falling into place – little bits and pieces of the image and content downloading slowly. One word: Frustrating. And Google feels the same way! A website that loads at a READ MORE >>

Three Tips to Make Your Next Trade Show Experience A Success

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It’s the most wonderful time of the year – trade show season! ODEA President, Patty Rioux, has seen her fair share of them. We know you’ve probably already got the basics down: pack snacks, there’s no such thing as “too many” when it comes to business cards and never be caught without a peppermint or piece of gum because coffee breath is real. But we’ve got some tips from a lady that’s been on the front lines. From designing booths, to breaking them down and setting them up, to working them, our Prez Patty has done it all! Known on READ MORE >>

Our List of Favorite Spots to Get Smart and Inspired

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While we wish we could tell you that we know absolutely everything there is to know about marketing and technology, let’s be real – we don’t. Stephen Covey said, “The key to success is dedication to life-long learning.” No truer words, Stephen. At ODEA, our love of learning is one of our biggest motivators. It keeps us moving forward as an organization and helps us as individuals to grow our passions. And one of the best things about learning? Sharing that knowledge with others. This week we want to share the wealth and give some insight into our favorite spots READ MORE >>