Blog

360 Images: Taking the Online Experience to the Next Level

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It happens to all of us: You see a product online, you think it’s perfect, so you buy it! But when it arrives you realize it’s not exactly what you were looking for. It’s not always easy to shop online since you can’t hold a product or item in your hand. Especially when you can only see a picture of the product you want at a certain angle. Or worst-case scenario, no picture at all (cue horror movie scream!). But companies are finding new ways of helping consumers shop online more confidently. One of those new ways? 360 images that READ MORE >>

Branding: Just Like Peeing in The Pool

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We pretend to cringe in disgust when someone talks about it but let’s be real, we’ve all done it. This week’s topic is all about peeing in the pool! Thinking we’ve lost our minds right about now? We’re just kidding about the topic! Well, kind of. ODEA President, Patty Rioux, is a lover of analogies and doesn’t always filter what she says (even though we love her for it). Some of our most insightful ideas come from every day conversations and this week is a great example. This week’s topic was born during a hilarious conversation Patty had with a READ MORE >>

Collaboration in The Age of Separation – and Polar Vortexes

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Unless you’ve lived in a cave for your entire existence, you’ve probably collaborated with a person or team at some point in your life. Whether it be at work, at home, in school, or a personal project, collaboration is something that we all experience. But just like everything else in our fast-paced world, collaboration is changing. With more company’s adopting the idea of remote or virtual teams, collaborating among teams becomes a new challenge. We like to think ODEA is made up of 10 brilliant – albeit quirky – individuals. We happen to spread that brilliance across four states with READ MORE >>

ODEA Show and Tell: 2018 Marketing Budget

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If we had a dollar for every time someone asked us “How much should I be spending on marketing?” our own marketing budget would be HUGE! But we totally understand why all the confusion. Just ask Google and you’ll find stats saying anywhere from 7% to 25%. But 7% to 25% of what? Total sales, total revenue, total company yearly budget? What does that budget include? Are salaries included in that number? And if yes, which salaries are considered marketing versus sales? In hopes of giving you an answer that is a bit more specific than a Google search, we’ve READ MORE >>

Technology That Will Rock Our World in 2019

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It’s that time of year when everyone starts to speculate what the next big thing will be in marketing and tech this year. We thought we would join in on the fun and share our thoughts on the technology that you should keep your eyes peeled for in 2019! Samsung Galaxy F Since its first launch of the Samsung Galaxy S in 2010, Samsung continues to evolve and create pieces of hand-held technology that are truly out of this world (no pun intended!) The Samsung Galaxy F proves once more that Samsung is pushing the boundaries of smartphone technology and READ MORE >>

Photography Tips to Make Your Photo Shoot a Success

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This week’s Brain Lava podcast is a special one. ODEA’s very own birthday twins, Megan Zidek, ODEA Project Manager, and Stephanie Cosgrove, ODEA Graphic Designer, sit down to talk about photography tips they’ve picked up over the years. Creating a shot list, organizing a “pre-pro” call, deciding on additional vendors you may need… there’s a lot of things to check off your list but ODEA is here to help. Whether you’re preparing to work with a photographer or you’re going the DIY route, Megan and Stephanie have a few tips to prepare you for whatever comes your way. Have some READ MORE >>

Feed Your Brain

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Is your brain hungry? Let’s feed it! “Feed Your Brain” is a NEW weekly email newsletter that connects you to the exciting things that are rocking the marketing and tech world. Each newsletter will include a quick summary of the article’s key points and a link to read the full article. In just 5 minutes, you can catch up on all the latest marketing and tech news! If your brain is hungry to learn, click HERE and fill out the form to receive “Feed Your Brain” in your inbox. Want to learn more about “Feed Your Brain”? Patty Rioux, ODEA READ MORE >>

Podcast 101: What We’ve Learned

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Behind every great podcast is a great editor (or team of editors!) At ODEA, our man behind the screen is JJ Lattea, ODEA Technical Coordinator. In this week’s episode of Brain Lava, JJ sat down with ODEA President, Patty Rioux, to discuss all that goes into creating a podcast. After four months in, with 15 episodes under our belt, we’ve decided it’s time to share some of the valuable lessons we’ve learned throughout this process. Producing a podcast and learned something you’d like to share? Tell us about it at [email protected] READ MORE >>

Getting Out of Your Comfort Zone

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Ah, the comfort zone. So warm, inviting and comfortable. It’s always there, ready to embrace us with a big hug while it whispers, “Stay a while” in our ear. But cozy as it is, there’s typically not a lot of opportunity in that same familiar place. 2019 is the year to bust out of that comfort zone! ODEA President, Patty Rioux, is sharing why she thinks we learn best when we’re uncomfortable. Learn why you should push yourself out of the comfort zone in this week’s episode of Brain Lava. READ MORE >>