Blog

Looking For Our Next Out-Of-This-World ODEA-ites!

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We Want You: Project Manager WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Illinois to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on brand and storytelling via digital and the free/earned media side of the biz; web, content marketing, media relations, event marketing, nurture, social, marketing automation, etc. We serve as the outsourced marketing department for many of our clients – developing brands, strategies and plans then sticking READ MORE >>

BOLD Marketing We Admire Part 12

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If there’s one thing the ODEA-ites are known for, it’s our love for BOLD Marketing! Our favorite blog of each quarter is back and we think the BOLD is better (and bolder) than ever. While it’s a true struggle to pick just one, we mustered up the strength. It’s a tough job but someone has to do it.  Bring on the BOLD! Chelsi’s pick… Skittles Pride Packs Why is it BOLD? We all know Skittles’ brand for its catchy “Taste the Rainbow” tag. But this June, the brand gave their colorful packaging and rainbow-colored candies the boot in honor of READ MORE >>

3 Things to Know Before Working with an Influencer

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When you think of influencer marketing, what comes to mind? Most people jump to beauty bloggers and fashionistas from social media. We’re here to remind you of the bigger picture! Influencer marketing is formally defined as “a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.” Influencers don’t just exist within the beauty and fashion atmospheres, they’re everywhere! Whether you’re into cooking, sports, organization, or anything in between, odds are there’s an influencer within that realm. These figures are really READ MORE >>

Socially Savvy: 5 Must-Haves for Your Social Media Policy

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There’s no denying that we live in a digital world. And as much as we try to separate our work lives from our personal lives, it’s certainly hard to do, especially online. With more than half of the world on social media, you can find content ranging from a detailed description of lunch to a reminiscent post about vacations past to the adorable furry friend recently added to the fam. You may even find people posting about the company they work for. It’s estimated that 98% of employees use at least one social media site for personal use. And of READ MORE >>

The Lowdown on CDNs: Everything You Should Know to Optimize Your Website

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Hey you! Welcome to our latest blog series, Brain Snacks! In between our longer-form content, we will be incorporating shorter blogs in the mix to give your brain a quick-read to munch on. To kick off our new series, we’re giving you the run-down on all things Content Delivery Networks (CDNs): what they are, how to use them, and why you should know this info!  Waaaay back at the beginning of 2021 (which simultaneously feels like yesterday and a lifetime ago), the ODEA-ites watched a video by Neil Patel on How Digital Marketing Will Change in 2021. We decided to READ MORE >>

Goodbye Supply, Hello Demand: Improving the Customer Experience During a Stock-Out

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If you have purchased gas, lumber, or even a pair of shoes recently, you know that these once commonplace products have become hot commodities. And as demand for these hard-to-get products rise, marketers struggle to keep customers around long enough for the shelves to restock. After ODEA’s weekly status meeting turned to a discussion on supply chains and a general lack of production, we decided to suit up and dive deeper. Keep on reading for our findings on the causation of these recent stock-outs, and how you can keep your loyal customers around as a marketer even when the shelves READ MORE >>

Managing Files in the Digital (and Print) Age

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We’ve talked about the importance of working effectively with creatives as marketers before. But there’s more that we can do to keep the harmonious vibes flowing. Luckily, we have an amazing designer on our team willing to share some tips on something he’s deeply passionate about – files! You already know we’re nerds who are curious about, well, everything. So, Mars Manderico, one of the extremely talented designers we work with, started schooling us on all the intricacies that differentiate digital and print files. We knew we had to share this vital information with you as well so you too READ MORE >>

Tips for Collecting Customer Testimonials

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You know that your current, happy customers are the greatest gold mine for your marketing efforts. Yet, you struggle to tap into it. But, why?! Well, it can be hard to ask for help! We get it – you don’t want to pester them and maybe you’re even a little nervous they might decline to comment. But we’re here to cast your doubts aside. Asking for customer testimonials doesn’t have to be intimidating!  Now presenting: the ODEA-ites’ best tips for collecting customer testimonials.  Let Them Sing Your Praises Happy customers typically want to sing your praises. They might even beat READ MORE >>

QR Codes: It’s Their Time to Shine

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Considering the digital world we’ve come to know and love (more or less!), QR codes have had a relatively slow start since their invention in 1994. Pre-pandemic, it felt like you would only see these pixelated boxes in specific and niche spaces. Whether they appeared on products to redirect you to other information about the manufacturer or in certain ad campaigns, QR codes were few and far between; never really commonplace. Enter 2020 Through all the upheaval of last year, it felt like some of the problems that arose already had a solution: QR codes. COVID made people reconsider a READ MORE >>