Blog

Three Reasons Why I Won’t Answer Your LinkedIn Message

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I have to believe I’m not the only one in the world who’s seen the amount of LinkedIn messages I’ve received triple since March of 2020. For a moment, my LinkedIn-loving heart was so happy – folks are finally embracing LinkedIn! And then I click into the messages and those joyous feelings begin to dissipate. Generic messages, lengthy novels, or never-ending requests for time on my calendar are what I find repeatedly. I understand. The once dried-up pipeline is now bursting at the seams. So many people to connect with, so little time! But we can’t let this be our READ MORE >>

We’re Looking for a Freelance Marketing Writer!

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WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Chicago to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on brand and storytelling via digital and the free/earned media side of the biz; web, content marketing, media relations, event marketing, nurture, social, marketing automation, etc. We serve as the outsourced marketing department for many of our clients – developing brands, strategies and plans then sticking around to handle all aspects READ MORE >>

Color Outside the Lines: National Crayon Day

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Happy National Crayon Day! Ah, remember how it smelled to crack open that fresh box of crayons? There’s truly nothing like it. And because we love any excuse to take a trip down memory lane AND celebrate, we knew we had to get in on the colorful fun today. The burning question in our team Slack channel this morning? What’s your favorite Crayola color and why? Here’s how the team responded: JJ, Technical Coordinator Midnight Blue is my favorite color! It reminds me of nighttime and that is usually the time of day that my mind is most focused. Andrea, READ MORE >>

The Art of Giving Creative Feedback Virtually

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NOTE: We first published this blog in 2018, when we were all nestled in our offices, hallways were buzzing with chatter, and meetings were live and in-person. And in thinking back on how much our work environments have changed over the past few years, we thought it would be helpful to revisit these tips. Now in 2021, Zoom calls, virtual presentations, and, well, really anything can seem like a challenge! But with a fully remote team, we’ve learned some of the must-dos and don’ts when sharing creative feedback virtually. Enjoy! The screenshare of your meeting is just about to start. READ MORE >>

Brand Voice: Why It Matters & How to Find Yours

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In this blog, we’re going to cover brand voice. This is an important component of developing a brand. The definition of brand voice is… If you’re thinking we don’t sound like ourselves, you’re right. Let’s try that again: When you think about a favorite brand, what comes to mind? Maybe it’s the visual aspects – their logo or the memorable color palette used on everything from web to print ads. But there’s so much more to brand than visuals alone. There’s also the verbal component made up of many moving parts. If you think about it, a brand is like READ MORE >>

BOLD Marketing We Admire Part 11

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Let’s end this first quarter with a dash of BOLD, why don’t we? It’s time for an ODEA favorite. That’s right, BOLD marketing we admire! If this is your first time checking out our series – welcome! Below you’ll find each ODEAite sharing their favorite example of BOLD marketing for the quarter. Now on to the BOLD! JJ’s pick… McDonald’s “Inner Child” Ad Why is it BOLD? We may be reaching the spring season, and for some, the snow has melted. But travel back to this past holiday season with me. Oh, and bring some tissues with you. McDonald’s released READ MORE >>

Algo-What!? Tips for Cracking Social Media Algorithms

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Have you found yourself finally having a breakthrough with your social media engagement, only to see those numbers come crashing down the next week? You’re not alone! But who’s to blame? Truth be told social media algorithms. All social media platforms are making adjustments to their inner workings regularly – hey, they need to boost their engagement too! And because social media platforms don’t give you a handbook on how to be successful with their algorithms, we thought it would help to share what we’ve learned. Read on for tips and tricks to cut through the clutter, leverage social media algorithms to READ MORE >>

Let’s Get Technical: Tech Tip Thursday

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Did you hear the news about our new series? Every Thursday, we’re uploading a quick tutorial to help you spiff up your tech game. Our videos are 3 minutes or less and designed to make your life (and work!) easier. From LinkedIn and YouTube hacks to Adobe Photoshop secrets, we have a tech tip for everyone. Find all of our tech tip videos on YouTube. And don’t forget to follow us on our social pages so you can see what new tech tip we’re sharing every Thursday!     READ MORE >>

Not Just a Pretty Color: Color Connotations in Branding

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Color in branding is powerful. So powerful that most of us can look at a color palette and recognize the brand it represents. Think about Tiffany blue, John Deere green, or the instantly recognizable Coca-Cola red. Is anyone feeling thirsty? And although being aesthetically pleasing to the eye is a concern when choosing a brand color, it’s not the only deciding factor. Color impacts the way we perceive a brand and can have a powerful effect on our emotions as consumers. Have you ever seen an advertisement and instantly felt happy, powerful, calm or even sad? It’s not a coincidence. READ MORE >>