We Want You: Graphic Designer WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Illinois to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on brand and storytelling via digital and the free/earned media side of the biz; web, content marketing, media relations, event marketing, nurture, social, marketing automation, etc. We serve as the outsourced marketing department for many of our clients – developing brands, strategies and plans then sticking READ MORE >>
If there’s one thing the ODEA-ites are known for, it’s our love for BOLD Marketing! Our favorite blog of each quarter is back and we think the BOLD is better (and bolder) than ever. While it’s a true struggle to pick just one, we mustered up the strength. It’s a tough job but someone has to do it. Bring on the BOLD! Chelsi’s pick… Skittles Pride Packs Why is it BOLD? We all know Skittles’ brand for its catchy “Taste the Rainbow” tag. But this June, the brand gave their colorful packaging and rainbow-colored candies the boot in honor of READ MORE >>
When you think of influencer marketing, what comes to mind? Most people jump to beauty bloggers and fashionistas from social media. We’re here to remind you of the bigger picture! Influencer marketing is formally defined as “a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.” Influencers don’t just exist within the beauty and fashion atmospheres, they’re everywhere! Whether you’re into cooking, sports, organization, or anything in between, odds are there’s an influencer within that realm. These figures are really READ MORE >>
Hey you! Welcome to our latest blog series, Brain Snacks! In between our longer-form content, we will be incorporating shorter blogs in the mix to give your brain a quick-read to munch on. To kick off our new series, we’re giving you the run-down on all things Content Delivery Networks (CDNs): what they are, how to use them, and why you should know this info! Waaaay back at the beginning of 2021 (which simultaneously feels like yesterday and a lifetime ago), the ODEA-ites watched a video by Neil Patel on How Digital Marketing Will Change in 2021. We decided to READ MORE >>
If you have purchased gas, lumber, or even a pair of shoes recently, you know that these once commonplace products have become hot commodities. And as demand for these hard-to-get products rise, marketers struggle to keep customers around long enough for the shelves to restock. After ODEA’s weekly status meeting turned to a discussion on supply chains and a general lack of production, we decided to suit up and dive deeper. Keep on reading for our findings on the causation of these recent stock-outs, and how you can keep your loyal customers around as a marketer even when the shelves READ MORE >>
We’ve talked about the importance of working effectively with creatives as marketers before. But there’s more that we can do to keep the harmonious vibes flowing. Luckily, we have an amazing designer on our team willing to share some tips on something he’s deeply passionate about – files! You already know we’re nerds who are curious about, well, everything. So, Mars Manderico, one of the extremely talented designers we work with, started schooling us on all the intricacies that differentiate digital and print files. We knew we had to share this vital information with you as well so you too READ MORE >>
Considering the digital world we’ve come to know and love (more or less!), QR codes have had a relatively slow start since their invention in 1994. Pre-pandemic, it felt like you would only see these pixelated boxes in specific and niche spaces. Whether they appeared on products to redirect you to other information about the manufacturer or in certain ad campaigns, QR codes were few and far between; never really commonplace. Enter 2020 Through all the upheaval of last year, it felt like some of the problems that arose already had a solution: QR codes. COVID made people reconsider a READ MORE >>
Tradeshows are back baby! It’s been a long year of working from home and nowhere to go. But lucky for us, it’s time to be a carnival worker again! ODEA is fortunate enough to have some seasoned tradeshow vets on our team and we thought we’d let you in on some tips and tricks of the trade(show). Check out what our gurus have to say and your tradeshow mojo will be back in no time! Getting ready to rumble! ODEA-ite Chelsi is a behind-the-scenes kind of gal when it comes to tradeshows. She’s all about the magic that happens before READ MORE >>
I have to believe I’m not the only one in the world who’s seen the amount of LinkedIn messages I’ve received triple since March of 2020. For a moment, my LinkedIn-loving heart was so happy – folks are finally embracing LinkedIn! And then I click into the messages and those joyous feelings begin to dissipate. Generic messages, lengthy novels, or never-ending requests for time on my calendar are what I find repeatedly. I understand. The once dried-up pipeline is now bursting at the seams. So many people to connect with, so little time! But we can’t let this be our READ MORE >>