Creative

Video: Argianas Logo Redesign

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We recently had the thrill of working with our friends at Argianas & Associates, a real estate valuation and consulting company, to launch an updated brand and new website to capture not only the services and expertise they provide, but their personalities too. Their new, refreshed logo is an evolution of their previous one and was inspired by Argianas’ founder, Chuck Argianas. Chuck knew it was important that their updated brand place a heavier emphasis on the team of associates supporting the success of the company, so we made both words “Argianas” and “Associates” equal in size and emphasis. The READ MORE >>

Photography Tips to Make Your Photo Shoot a Success

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This week’s Brain Lava podcast is a special one. ODEA’s very own birthday twins, Megan Zidek, ODEA Project Manager, and Stephanie Cosgrove, ODEA Graphic Designer, sit down to talk about photography tips they’ve picked up over the years. Creating a shot list, organizing a “pre-pro” call, deciding on additional vendors you may need… there’s a lot of things to check off your list but ODEA is here to help. Whether you’re preparing to work with a photographer or you’re going the DIY route, Megan and Stephanie have a few tips to prepare you for whatever comes your way. Have some READ MORE >>

Feed Your Brain

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Is your brain hungry? Let’s feed it! “Feed Your Brain” is a NEW weekly email newsletter that connects you to the exciting things that are rocking the marketing and tech world. Each newsletter will include a quick summary of the article’s key points and a link to read the full article. In just 5 minutes, you can catch up on all the latest marketing and tech news! If your brain is hungry to learn, click HERE and fill out the form to receive “Feed Your Brain” in your inbox. Want to learn more about “Feed Your Brain”? Patty Rioux, ODEA READ MORE >>

Podcast 101: Getting Started

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It’s hard to believe that back in 2005, the Oxford Dictionary named “podcast” its word of the year. Fast forward to March of this year and Apple Podcasts announced it passed 50 billion all-time episode downloads and streams. And you know us marketers – any place people are gathering billions of times is someplace we want to be with content! Before you get too excited and order all the equipment and software to start recording your podcast, first ask yourself why you want to create a podcast. What topics can you create content around that showcase your knowledge or point READ MORE >>

BOLD Marketing We Admire Part 5

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At ODEA we live and breathe BOLD. But what does BOLD really mean? We’ve each picked out an example of marketing out in the world that we find to be BOLD. As you’ll see, BOLD can take on many forms. What does BOLD mean to you? JJ’s pick… Fortnite’s NFL Skins Why is it BOLD? “As viewership of TV has decreased, where are those viewers spending their time? Video games. If you know any children who play video games (or adults who are still a child at heart) they have probably mentioned Fortnite, one of the fastest growing video games in the world. READ MORE >>

Brain Lava Trivia

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For thirteen episodes you’ve heard us give our spiels on topics ranging from being BOLD to user experience to how to give a great presentation. In this episode of Brain Lava, we’re changing it up! Welcome to the first edition of Brain Lava Trivia, a podcast that tests your graphic design knowledge while sharing insight into what our designers do here at ODEA. Cailyn, one of ODEA’s graphic designers, puts Patty and Sue on the spot with a little design trivia. Listen to this week’s episode of Brain Lava to find out how they did and test your own design READ MORE >>

The Cycle of Virtuous Creativity

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As a marketing agency, you may think that creativity is oozing from our minds at all times. While we wish that was so, it’s not always the case. So, what do you do when you feel like the creativity is going through a dry spell? We like to think of creativity as a muscle. The more you exercise that muscle, the stronger it becomes. Our storyteller, Amelia Dellos, had the opportunity to attend Camp Wandawega in Elkhorn, Wisconsin this year where she participated in some amazing lectures. In this week’s episode of Brain Lava, she’s sharing what she learned and READ MORE >>

The Art of Giving Creative Feedback

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The screenshare of your meeting is just about to start. You’re about to see an early version of the creative project your marketing team has been working hard on for the last few weeks. You’re excited to see some awesome eye-candy and/or hear some brilliant content. But what if you don’t love it? What if you hate it? What if you don’t know if you love it or if you hate it? Regardless, you want to be a good colleague or client and give feedback that is honest, yet respectful. But, you’re not quite sure how to do that. We READ MORE >>

There’s No “I” in Marketing. Oh Wait…

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Personal opinions: we all have them but they’re not always helpful when it comes to giving creative feedback. When reviewing an ad layout, web mock-up or logo design, it’s easy to throw out comments based on personal preference such as “I don’t like that font” or “yellow is my least favorite color”. To be honest (and we mean this in the nicest way possible), it doesn’t matter if you like it or not. Before you draft a colorful email telling us to take a hike, let us explain. We love, appreciate and need client input and feedback. But as your READ MORE >>