Creative

Color Outside the Lines: National Crayon Day

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Happy National Crayon Day! Ah, remember how it smelled to crack open that fresh box of crayons? There’s truly nothing like it. And because we love any excuse to take a trip down memory lane AND celebrate, we knew we had to get in on the colorful fun today. The burning question in our team Slack channel this morning? What’s your favorite Crayola color and why? Here’s how the team responded: JJ, Technical Coordinator Midnight Blue is my favorite color! It reminds me of nighttime and that is usually the time of day that my mind is most focused. Andrea, READ MORE >>

The Art of Giving Creative Feedback Virtually

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NOTE: We first published this blog in 2018, when we were all nestled in our offices, hallways were buzzing with chatter, and meetings were live and in-person. And in thinking back on how much our work environments have changed over the past few years, we thought it would be helpful to revisit these tips. Now in 2021, Zoom calls, virtual presentations, and, well, really anything can seem like a challenge! But with a fully remote team, we’ve learned some of the must-dos and don’ts when sharing creative feedback virtually. Enjoy! The screenshare of your meeting is just about to start. READ MORE >>

BOLD Marketing We Admire Part 11

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Let’s end this first quarter with a dash of BOLD, why don’t we? It’s time for an ODEA favorite. That’s right, BOLD marketing we admire! If this is your first time checking out our series – welcome! Below you’ll find each ODEAite sharing their favorite example of BOLD marketing for the quarter. Now on to the BOLD! JJ’s pick… McDonald’s “Inner Child” Ad Why is it BOLD? We may be reaching the spring season, and for some, the snow has melted. But travel back to this past holiday season with me. Oh, and bring some tissues with you. McDonald’s released READ MORE >>

Not Just a Pretty Color: Color Connotations in Branding

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Color in branding is powerful. So powerful that most of us can look at a color palette and recognize the brand it represents. Think about Tiffany blue, John Deere green, or the instantly recognizable Coca-Cola red. Is anyone feeling thirsty? And although being aesthetically pleasing to the eye is a concern when choosing a brand color, it’s not the only deciding factor. Color impacts the way we perceive a brand and can have a powerful effect on our emotions as consumers. Have you ever seen an advertisement and instantly felt happy, powerful, calm or even sad? It’s not a coincidence. READ MORE >>

Put your best foot forward: Three LinkedIn tips

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If there was ever a time to be active on LinkedIn, it’s now! In their latest report, LinkedIn shared that they continue to see “record levels of engagement” – up 31% in the latest quarter. LinkedIn now boasts a staggering 722 million members and we don’t think the growth of the platform is going to slow down anytime soon. Covid-19 is, of course, one reason LinkedIn is seeing increased members and higher usage. Many users are looking for work while others are finding new ways to connect while face-to-face interactions out of the question with social distancing concerns. If you READ MORE >>

Opening the Project Vault: Specialty Sales’ Product Catalog

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What makes a marketing effort successful? Results of course! But how we get there often involves communication, organization, and an AMAZING client. We’re thrilled to have hit the jackpot when it comes to the clients we work with. When Specialty Sales – a distributor of hose, tubing, couplings and fittings – asked for our help bringing the BOLD to their product catalog, we said, “Let’s do this!” We teamed up with Specialty Sales to give their catalog a fresh look that reflects their new branding and provides a more cohesive user experience. Read on for more about the process of READ MORE >>

BOLD Marketing We Admire – Part 10

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We decided to shake things up a bit and share “BOLD Marketing We Admire” in a new, fresh way – a podcast! This fun episode features all members of Team ODEA sharing the details of their BOLD pick. Need to see it to believe it? Scroll down to find the visual that accompanies each team member’s marketing piece. And now for the main event! Find a comfy spot, pop in your headphones, and prepare yourself for some BOLD marketing. Megan’s BOLD Pick… ROAD iD Stephanie’s BOLD Pick… Nike | You Can’t Stop Sisters Sue’s BOLD Pick… Who Gives A Crap? READ MORE >>

A (Marketing) Blast from The Past

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The 1950’s are often considered the golden age of advertising. Families were looking to spend dollars post-war and companies were more than happy to help show them what they should be buying! Intern Anna recently came across some 1958 LIFE magazines and the advertisements inside got us really thinking. Exactly how has marketing changed over the past 60+ years?? From luxurious canned ravioli, to “mood lighting”, marketing has evolved dramatically over the last few decades. (Thank goodness!) Check out these flashback ads from three popular brands and some of the marketing knacks we’re still using from the “advertiser’s dream decade”. READ MORE >>