Creative

BOLD Marketing We Admire Part 6

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It’s that time again! Every quarter, each team member of ODEA picks a favorite example of BOLD marketing that caught their attention. We all had a time narrowing down our choices for this one because brand’s have been bringing it! Check out our favorites below. JJ’s pick… Microsoft’s Internal Memo Why is it BOLD? Not everyone felt like a prankster this April Fool’s! Microsoft tried to take the first step in putting an end to tech companies participating in pranks on April Fool’s Day. According to an internal memo , Microsoft found that data shows these pranks have limited positive READ MORE >>

The Perfect Fit: Proper Image Resizing

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The How-To on Proper Image Resizing We’re often inspired to record podcasts after we meet with clients or when we see something interesting on the web or after we’ve had a team huddle. This week is no different and was born out of a blog we wrote, “Marketing Tactics That Should Be Left in The Bargain Bin”. Call it a tactic we should leave behind, call it a designer pet peeve, call it whatever you want but we’re calling it out! If we’ve seen it once, we’ve seen it twice and we can’t stand by and let it happen anymore. READ MORE >>

Our List of Favorite Spots to Get Smart and Inspired

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While we wish we could tell you that we know absolutely everything there is to know about marketing and technology, let’s be real – we don’t. Stephen Covey said, “The key to success is dedication to life-long learning.” No truer words, Stephen. At ODEA, our love of learning is one of our biggest motivators. It keeps us moving forward as an organization and helps us as individuals to grow our passions. And one of the best things about learning? Sharing that knowledge with others. This week we want to share the wealth and give some insight into our favorite spots READ MORE >>

ODEA Project Highlight Reel

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Did you miss us? We’re only three months into the year and we’ve already been busy little ODEAites, working on all kinds of exciting projects for our clients (and a few of our own!). We decided that it was time to come up for air and give you a peek of our favorite projects so far: SecureGuard Logo We had the opportunity to partner with our friends at MicroFormat, a leading producer of document security paper products, and update their SecureGuard logo to capture the services and expertise they provide. Magna-Tiles 360 Images Do 360° images make a difference? You READ MORE >>

Video: Argianas Logo Redesign

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We recently had the thrill of working with our friends at Argianas & Associates, a real estate valuation and consulting company, to launch an updated brand and new website to capture not only the services and expertise they provide, but their personalities too. Their new, refreshed logo is an evolution of their previous one and was inspired by Argianas’ founder, Chuck Argianas. Chuck knew it was important that their updated brand place a heavier emphasis on the team of associates supporting the success of the company, so we made both words “Argianas” and “Associates” equal in size and emphasis. The READ MORE >>

Photography Tips to Make Your Photo Shoot a Success

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This week’s Brain Lava podcast is a special one. ODEA’s very own birthday twins, Megan Zidek, ODEA Project Manager, and Stephanie Cosgrove, ODEA Graphic Designer, sit down to talk about photography tips they’ve picked up over the years. Creating a shot list, organizing a “pre-pro” call, deciding on additional vendors you may need… there’s a lot of things to check off your list but ODEA is here to help. Whether you’re preparing to work with a photographer or you’re going the DIY route, Megan and Stephanie have a few tips to prepare you for whatever comes your way. Have some READ MORE >>

Feed Your Brain

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Is your brain hungry? Let’s feed it! “Feed Your Brain” is a NEW weekly email newsletter that connects you to the exciting things that are rocking the marketing and tech world. Each newsletter will include a quick summary of the article’s key points and a link to read the full article. In just 5 minutes, you can catch up on all the latest marketing and tech news! If your brain is hungry to learn, click HERE and fill out the form to receive “Feed Your Brain” in your inbox. Want to learn more about “Feed Your Brain”? Patty Rioux, ODEA READ MORE >>

Podcast 101: Getting Started

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It’s hard to believe that back in 2005, the Oxford Dictionary named “podcast” its word of the year. Fast forward to March of this year and Apple Podcasts announced it passed 50 billion all-time episode downloads and streams. And you know us marketers – any place people are gathering billions of times is someplace we want to be with content! Before you get too excited and order all the equipment and software to start recording your podcast, first ask yourself why you want to create a podcast. What topics can you create content around that showcase your knowledge or point READ MORE >>

BOLD Marketing We Admire Part 5

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At ODEA we live and breathe BOLD. But what does BOLD really mean? We’ve each picked out an example of marketing out in the world that we find to be BOLD. As you’ll see, BOLD can take on many forms. What does BOLD mean to you? JJ’s pick… Fortnite’s NFL Skins Why is it BOLD? “As viewership of TV has decreased, where are those viewers spending their time? Video games. If you know any children who play video games (or adults who are still a child at heart) they have probably mentioned Fortnite, one of the fastest growing video games in the world. READ MORE >>