Creative

BOLD Color Palettes Inspiring Us Right Now

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Summer is here and in full bloom! Nature’s beauty is full of colors that can spark the imagination. With that in mind we asked our BOLD designers what colors are inspiring them right now. Here are their thoughts: Mars’s Pick… The color I chose is the 2022 Pantone color of the year which they call “Very Peri”. It’s not my favorite color, but I’m always fascinated by the colors they choose for each year. I haven’t used this except for a couple personal projects but now I can use it for this. Rebecca’s Pick…   Both of these color combinations READ MORE >>

Stats That Are Changing How We Approach Business and Marketing

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Marketing is both an art and a science. That is why we find buyer research invaluable here at ODEA. The way people consume content is ever-changing, so all ODEA-ites are ever-learning. Since we get to work with clients across a wide range of industries, we need to review a lot of diverse research regarding trends and buying behaviors. Here are six of the stats that are informing our thinking right now. 70% of Global GDP is now under net zero targets. The concept of net zero has become mainstream. No matter if your venture is B2B or B2C, your consumers READ MORE >>

BOLD Marketing We Admire Part 12

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If there’s one thing the ODEA-ites are known for, it’s our love for BOLD Marketing! Our favorite blog of each quarter is back and we think the BOLD is better (and bolder) than ever. While it’s a true struggle to pick just one, we mustered up the strength. It’s a tough job but someone has to do it.  Bring on the BOLD! Chelsi’s pick… Skittles Pride Packs Why is it BOLD? We all know Skittles’ brand for its catchy “Taste the Rainbow” tag. But this June, the brand gave their colorful packaging and rainbow-colored candies the boot in honor of READ MORE >>

Managing Files in the Digital (and Print) Age

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We’ve talked about the importance of working effectively with creatives as marketers before. But there’s more that we can do to keep the harmonious vibes flowing. Luckily, we have an amazing designer on our team willing to share some tips on something he’s deeply passionate about – files! You already know we’re nerds who are curious about, well, everything. So, Mars Manderico, one of the extremely talented designers we work with, started schooling us on all the intricacies that differentiate digital and print files. We knew we had to share this vital information with you as well so you too READ MORE >>

Color Outside the Lines: National Crayon Day

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Happy National Crayon Day! Ah, remember how it smelled to crack open that fresh box of crayons? There’s truly nothing like it. And because we love any excuse to take a trip down memory lane AND celebrate, we knew we had to get in on the colorful fun today. The burning question in our team Slack channel this morning? What’s your favorite Crayola color and why? Here’s how the team responded: JJ, Technical Coordinator Midnight Blue is my favorite color! It reminds me of nighttime and that is usually the time of day that my mind is most focused. Andrea, READ MORE >>

The Art of Giving Creative Feedback Virtually

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NOTE: We first published this blog in 2018, when we were all nestled in our offices, hallways were buzzing with chatter, and meetings were live and in-person. And in thinking back on how much our work environments have changed over the past few years, we thought it would be helpful to revisit these tips. Now in 2021, Zoom calls, virtual presentations, and, well, really anything can seem like a challenge! But with a fully remote team, we’ve learned some of the must-dos and don’ts when sharing creative feedback virtually. Enjoy! The screenshare of your meeting is just about to start. READ MORE >>

BOLD Marketing We Admire Part 11

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Let’s end this first quarter with a dash of BOLD, why don’t we? It’s time for an ODEA favorite. That’s right, BOLD marketing we admire! If this is your first time checking out our series – welcome! Below you’ll find each ODEAite sharing their favorite example of BOLD marketing for the quarter. Now on to the BOLD! JJ’s pick… McDonald’s “Inner Child” Ad Why is it BOLD? We may be reaching the spring season, and for some, the snow has melted. But travel back to this past holiday season with me. Oh, and bring some tissues with you. McDonald’s released READ MORE >>

Not Just a Pretty Color: Color Connotations in Branding

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Color in branding is powerful. So powerful that most of us can look at a color palette and recognize the brand it represents. Think about Tiffany blue, John Deere green, or the instantly recognizable Coca-Cola red. Is anyone feeling thirsty? And although being aesthetically pleasing to the eye is a concern when choosing a brand color, it’s not the only deciding factor. Color impacts the way we perceive a brand and can have a powerful effect on our emotions as consumers. Have you ever seen an advertisement and instantly felt happy, powerful, calm or even sad? It’s not a coincidence. READ MORE >>