Creative

2017 Logo Design Trends

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Consider this: Consumers create a first impression of a brand’s logo in just 10 seconds. It takes somewhere between 5 and 7 impressions before a consumer can recognize a logo. A “signature” color in a logo can increase brand recognition by 80%.   So, what does your logo say about you? Is it easily recognized by your audience? Does it stand out from your competitors? It’s unrealistic to expect that you’ll have the next McDonald’s or Nike logo, but that doesn’t mean you shouldn’t give attention to the design and presentation of your logo (and your brand as a whole, READ MORE >>

BOLD Marketing We Admire

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  You may have noticed that at ODEA we live and breathe bold. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms – from web design, to messaging to technology. What does bold mean to you? Patty’s pick… General Electric Website Why is it bold? “Because it makes life simple for the user. Since GE sells everything from dishwashers to airplane engines to MRI machines, the amount of content on their website could quickly become overwhelming. GE lives the READ MORE >>

REBELS WANTED: Making Steel Cool Again at Big River Steel’s Grand Opening

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  How do you get people excited about a commodity as tried and true as steel? Easy. Make it cool. Even better, make it badass.   Are you ready for the ride? Big River Steel is truly a rebel in the steel industry. With so much steel in the world, people often question why they entered the market place. There is an answer to that – but we digress. This rebel brand was the perfect element of Big River’s identity to highlight for their Grand Opening events on March 1st. Thus, the rebel bikers of the steel industry put out READ MORE >>

5 TIPS FOR EFFECTIVELY WORKING WITH CREATIVES

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Whether or not we’d like to admit it, it’s happened to the best of us. Countless hours spent executing a brilliant idea, only to have the project fall flat on its face and we are left asking ourselves, “Where did we go wrong?” Among the many successful projects at ODEA there are a few that have taught us our most valuable lessons on communication. Many times a bump in the road arises when there is a disconnect or miscommunication between the designer and client. Whether it’s your first time working with a designer or your 100th, here are some basic pointers to READ MORE >>

Space: The Final Frontier

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This area we call space allows us to breathe, reflect and experience life the way we should with design. Its value extends beyond the the blank solid color that separates elements. It is needed to pause the action, silence the voices and bring clarity to a thought. Consider how space is applied in different mediums, places and situations: Listening to Music: Like music, design has rhythm and beats. When we listen to music, we tap our feet because we connect with the tune and lyrics. The breaks composed between lyrics help us reflect on what is being sung. These spaces READ MORE >>

Built on Bold – ODEA’s Website Vault

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It’s been “Website season” the first six weeks of the year here at ODEA. We’ve launched over a dozen sites and have another dozen or so bubbling in the dev lab. (No, we don’t have an ultra-cool dev lab. YET.) We rounded up some of our newest projects and added in some of our boldest favorites from the ODEA vault to create our newest web sample reel. READ MORE >>