Creative

Interview with Intern Anna

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Let’s chat marketing… but this time, from a college student’s point of view! Anna, our marketing intern joins ODEA president Patty Rioux in our latest podcast to discuss the top three things that surprised her about marketing. From Instagram marketing to internet clutter, this is one episode you won’t want to miss. READ MORE >>

Stop, Hey, What’s That Sound?

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It’s Friday night and you’ve just nestled yourself into a cozy blanket for a relaxing evening of binge-watching your favorite series. You fire up the streaming service and a black background with a red “NETFLIX” logo appears on your television screen. The all-too familiar “bum, bum” intro sound plays. This is called a brand sound. If you think about it, you’re probably familiar with more of these then you realize. MGM’s lion roar, T-Mobile’s phone chime, Marvel’s page turning… all brand sounds! What does this mean for future branding? Tune into this week’s episode of Brain Lava to hear ODEA READ MORE >>

Breaking the Label: Take Your Box from Drab to Fab

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Another day at the ODEA office, another Amazon package. Are we addicted to Amazon? That’s a whole other blog post. But we can’t lie, it does give us butterflies whenever we see the delivery man at our door and last week was no different! Picture this, all the little ODEA-ites safely tucked in their offices, whistling a happy tune as we worked. And then we heard that two o’clock knock on the door and we knew – our Amazon goodies had arrived! But this time when we opened the door, we weren’t just met with the smiling face of our READ MORE >>

One Size DOESN’T Fit All: Responsive Website Design

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Where are you right now? Are you on the train or sitting in a coffee shop? Look around. How many people are on their phones around you? Heck, there’s a good chance that you’re reading this on your phone! In 2018, it was reported that 52.2% of all web traffic came from a mobile device. Which explains why nearly everyone you can see right now is peering at their phones. Consumers are clearly spending as much time searching the web on their phones as they are on their desktops. But when it comes to the design of a website, how READ MORE >>

BOLD Marketing We Admire Part 6

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It’s that time again! Every quarter, each team member of ODEA picks a favorite example of BOLD marketing that caught their attention. We all had a time narrowing down our choices for this one because brand’s have been bringing it! Check out our favorites below. JJ’s pick… Microsoft’s Internal Memo Why is it BOLD? Not everyone felt like a prankster this April Fool’s! Microsoft tried to take the first step in putting an end to tech companies participating in pranks on April Fool’s Day. According to an internal memo , Microsoft found that data shows these pranks have limited positive READ MORE >>

The Perfect Fit: Proper Image Resizing

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The How-To on Proper Image Resizing We’re often inspired to record podcasts after we meet with clients or when we see something interesting on the web or after we’ve had a team huddle. This week is no different and was born out of a blog we wrote, “Marketing Tactics That Should Be Left in The Bargain Bin”. Call it a tactic we should leave behind, call it a designer pet peeve, call it whatever you want but we’re calling it out! If we’ve seen it once, we’ve seen it twice and we can’t stand by and let it happen anymore. READ MORE >>

Our List of Favorite Spots to Get Smart and Inspired

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While we wish we could tell you that we know absolutely everything there is to know about marketing and technology, let’s be real – we don’t. Stephen Covey said, “The key to success is dedication to life-long learning.” No truer words, Stephen. At ODEA, our love of learning is one of our biggest motivators. It keeps us moving forward as an organization and helps us as individuals to grow our passions. And one of the best things about learning? Sharing that knowledge with others. This week we want to share the wealth and give some insight into our favorite spots READ MORE >>

ODEA Project Highlight Reel

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Did you miss us? We’re only three months into the year and we’ve already been busy little ODEAites, working on all kinds of exciting projects for our clients (and a few of our own!). We decided that it was time to come up for air and give you a peek of our favorite projects so far: SecureGuard Logo We had the opportunity to partner with our friends at MicroFormat, a leading producer of document security paper products, and update their SecureGuard logo to capture the services and expertise they provide. Magna-Tiles 360 Images Do 360° images make a difference? You READ MORE >>

Video: Argianas Logo Redesign

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We recently had the thrill of working with our friends at Argianas & Associates, a real estate valuation and consulting company, to launch an updated brand and new website to capture not only the services and expertise they provide, but their personalities too. Their new, refreshed logo is an evolution of their previous one and was inspired by Argianas’ founder, Chuck Argianas. Chuck knew it was important that their updated brand place a heavier emphasis on the team of associates supporting the success of the company, so we made both words “Argianas” and “Associates” equal in size and emphasis. The READ MORE >>