“If you’re going to lead, lead with grace and compassion.” – Michelle Obama As a three-year user of HubSpot, I was thrilled to finally attend my first Inbound. And it was worth the wait! While I came back to work with a wealth of knowledge, several Word docs of notes and a notebook filled with chicken scratch revelations, I have condensed my learnings into seven key points. I hope they inspire you as much as they’ve inspired me! 1. Create the conditions for your creativity. Piera Gelardi, Refinery 29 My very first session was Piera’s insightful keynote. She READ MORE >>
Curious about what we’ve been working on lately? As always, our projects run the gamut. From web design to branding to signage and more, we’ve had a lot of fun with our clients so far this year (and ourselves!). Check out our project highlight reel featuring a few of our favorites from the last few months: ODEA Business Cards ODEA Office Signage Big River Steel’s Grand Opening Micro-Site WelComb’s Retail Packaging READ MORE >>
You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… Inside Abbey Road with Google Why is it BOLD? “For something to be BOLD, it needs to be big and to stand out from the rest. I can’t think of anything bolder than Abbey Road Studios. It is where many popular songs were recorded from The Beatles to the READ MORE >>
Amazing experiences that make you say “wow” just keep on coming. We recently covered the differences between Virtual Reality (VR), Augmented Reality (AR), 360 Degree Experiences and Mixed Reality (MR); you can read it here in case you missed it. While it’s not the year of hover boards yet, there’s no doubt that the “wow” factor of VR is still there. Here are a few trends in VR that continue to amaze us and make us believe the integration into marketing has only just begun. EYE TRACKING Eye tracking is going to be the next big thing that VR, AR, READ MORE >>
These days, it’s hard to tell where technology ends and marketing begins as each new technology seems to have applications for marketers. The tricky part is keeping up with the ever-changing technology trends and knowing when there’s value and ROI in the opportunity. This is especially true in the virtual reality (VR) arena, which has several components and counterparts. There’s VR itself, as well as augmented reality (AR) and their simpler counterpart 360-degree videos/photos. Before you consider jumping in and implementing some of these newest technologies into your marketing plan, it’s important to understand the variances between each and then READ MORE >>
You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms – from web design, to messaging to technology. What does bold mean to you? Patty’s pick… General Electric Website Why is it BOLD? “Because it makes life simple for the user. Since GE sells everything from dishwashers to airplane engines to MRI machines, the amount of content on their website could quickly become overwhelming. GE lives the READ MORE >>
MVP stands for Minimum Viable Product, a term coined by Eric Reis as part of The Lean Startup Methodology. Building an MVP means building the absolute simplest version of your idea in order to get customer feedback on the viability of your product. No need to overthink here. The MVP could be a landing page explaining your product and asking people to sign up if they’re interested. Or it could be a rudimentary working prototype that future customers can use and provide feedback on. The point is, it does not need to be perfect! It needs to be just good READ MORE >>