Tradeshows are back baby! It’s been a long year of working from home and nowhere to go. But lucky for us, it’s time to be a carnival worker again! ODEA is fortunate enough to have some seasoned tradeshow vets on our team and we thought we’d let you in on some tips and tricks of the trade(show). Check out what our gurus have to say and your tradeshow mojo will be back in no time! Getting ready to rumble! ODEA-ite Chelsi is a behind-the-scenes kind of gal when it comes to tradeshows. She’s all about the magic that happens before READ MORE >>
I have to believe I’m not the only one in the world who’s seen the amount of LinkedIn messages I’ve received triple since March of 2020. For a moment, my LinkedIn-loving heart was so happy – folks are finally embracing LinkedIn! And then I click into the messages and those joyous feelings begin to dissipate. Generic messages, lengthy novels, or never-ending requests for time on my calendar are what I find repeatedly. I understand. The once dried-up pipeline is now bursting at the seams. So many people to connect with, so little time! But we can’t let this be our READ MORE >>
WHO WE ARE A small-but-mighty virtual marketing firm with team members spread from Chicago to Ohio to Michigan to Arkansas. We execute branding, marketing strategies and niche projects for (mostly) B2B clients clustered in areas like manufacturing, industrial tech, professional services, family businesses, niche start-ups, etc. Our focus is on brand and storytelling via digital and the free/earned media side of the biz; web, content marketing, media relations, event marketing, nurture, social, marketing automation, etc. We serve as the outsourced marketing department for many of our clients – developing brands, strategies and plans then sticking around to handle all aspects READ MORE >>
In this blog, we’re going to cover brand voice. This is an important component of developing a brand. The definition of brand voice is… If you’re thinking we don’t sound like ourselves, you’re right. Let’s try that again: When you think about a favorite brand, what comes to mind? Maybe it’s the visual aspects – their logo or the memorable color palette used on everything from web to print ads. But there’s so much more to brand than visuals alone. There’s also the verbal component made up of many moving parts. If you think about it, a brand is like READ MORE >>
Have you found yourself finally having a breakthrough with your social media engagement, only to see those numbers come crashing down the next week? You’re not alone! But who’s to blame? Truth be told social media algorithms. All social media platforms are making adjustments to their inner workings regularly – hey, they need to boost their engagement too! And because social media platforms don’t give you a handbook on how to be successful with their algorithms, we thought it would help to share what we’ve learned. Read on for tips and tricks to cut through the clutter, leverage social media algorithms to READ MORE >>
You’ve got mail! It’s not just a great movie (this is not up for debate). It’s also a common theme among, well, all of us. Our inboxes receive a dozen, or more, emails a day. And if you’re a marketer, entrepreneur, or business owner, you probably send quite a few emails a day! HubSpot reports that 78% of marketers have seen an increase in email engagement over the last 12 months. And as we shift to a more permanent digital atmosphere, we expect email communication to ramp up even more. So, maybe you’re thinking: ODEA, you don’t have to tell READ MORE >>
December 15, 2020 feels like a late date to be posting thoughts on how to create your marketing budget for 2021. But with the economists and numbers people projecting so many different models for economic recovery (like these), creating ODEA’s own marketing budget before now left me feeling like half fortune teller and half contortionist. So, if like me you’ve got planning and budgeting on the rinse-and-repeat cycle, here are three tips for your next round of updates. Highs and Lows ODEA’s 2021 marketing budget could legitimately be called bi-polar. When I’m feeling optimistic – let’s hear it for the READ MORE >>
When we reflect on our 2020 marketing predictions, the word pandemic was certainly not in the mix. Never in a million years could we have anticipated a worldwide lockdown and the ripple effect COVID-19 had on every facet of our lives. And after the craziness of the past nine months (that felt like five years), maybe we’re bonkers for even thinking about trying to predict marketing trends in 2021. But if you know us, you know we’re all about making BOLD moves. So, we’ll take our chances. Here’s our hot take on marketing trends to keep your eyes on in READ MORE >>
If there was ever a time to be active on LinkedIn, it’s now! In their latest report, LinkedIn shared that they continue to see “record levels of engagement” – up 31% in the latest quarter. LinkedIn now boasts a staggering 722 million members and we don’t think the growth of the platform is going to slow down anytime soon. Covid-19 is, of course, one reason LinkedIn is seeing increased members and higher usage. Many users are looking for work while others are finding new ways to connect while face-to-face interactions out of the question with social distancing concerns. If you READ MORE >>