We love podcasts! So much that we decided to start our own. At ODEA, we like to think of podcasts as content of the future. They’re a fun, fresh way to get your message out to your audience. And when it comes to starting one, we’re always on #TeamPodcast! Recently, we came across a few podcast statistics included in the Infinite Dial Study conducted by Edison Research. The study found that in 2018, 26% of Americans listened to podcasts monthly. And that number is up from 24% in 2017. That’s a lot of tuning in! In 2018, six million more READ MORE >>
Our top tips on how to improve the SEO of your website. Is your brain feeling hungry? Curious for knowledge? Then you’ve come to the right place. Welcome to a super special edition of Brain Lava. If you’ve listened to our podcast before then you know the routine, we introduce a topic and then drop some quick knowledge. Sometimes it’s inspired by a project we’re working on with a client. Sometimes it’s inspired by something that’s been tugging at our marketing heartstrings for a while. But spreading marketing knowledge is always most important to us. On this episode of Brain READ MORE >>
Why we edit a lot more than just our writing In our biz, we’re constantly editing. Be a new blog we just wrote, a podcast that we recorded, a video for a social post for a client… the list goes on. But the toughest edits we tackle often don’t involve content at all. On this week’s episode of Brain Lava, Chief ODEA-ite, Patty Rioux, explains why editing is important not just in your marketing but for your business. Whether you consider yourself an entrepreneur, a business owner or a marketer, your mind is constantly on the ‘innovate’ setting. We’re sharing READ MORE >>
A content management system (CMS) is the engine that drives your website. In our latest edition of Brain Lava, Emil and Patty take a peek under the hood at two types of content management systems – open source vs. proprietary. To put it simply, both open source and proprietary CMS are the back ends on which you build your website. An open source CMS is software created collaboratively by the people who use it and is not owned by any single person. A few of the most recognizable open source systems are WordPress or Joomla. Proprietary CMS is software that READ MORE >>
To some, social media for business is a beast that they just aren’t prepared to tackle. Where do you even begin? Between creating fresh content and posting consistently, we’re not going to sugar coat it – it’s time consuming. But it’s necessary when you want to share your ideas, engage with your audience, and bring familiarity to your brand. When Chelsi Hardin, ODEA Project Manager, first started running social media for ODEA she thought it would be a piece of cake. If you’re active on social media in your personal life, social media for business can’t be that hard, right? READ MORE >>
Coffee mugs, pens, the Polo shirts, the car chargers… Swag comes in all shapes and sizes. If you’re not up on the hip language, “swag” is branded promotional items that you gift to clients, potential clients or guests that visit your company. Ever been to a trade show? Two words: swag city! Everywhere you turn someone is trying to stuff something else in your swag bag. But the question that we hear a lot: does swag matter? We’ve got three ODEA ladies giving their thoughts on just that. In this week’s episode of Brain Lava, we’re talking about the different READ MORE >>
The How-To on Proper Image Resizing We’re often inspired to record podcasts after we meet with clients or when we see something interesting on the web or after we’ve had a team huddle. This week is no different and was born out of a blog we wrote, “Marketing Tactics That Should Be Left in The Bargain Bin”. Call it a tactic we should leave behind, call it a designer pet peeve, call it whatever you want but we’re calling it out! If we’ve seen it once, we’ve seen it twice and we can’t stand by and let it happen anymore. READ MORE >>
Being marketers means that you can find us “nerding-out” over something new just about every week. It also means that in the middle of any given conversation, there’s a 95% chance we could spout off a stat about the topic at hand. It’s a gift and a curse. This week our nerdiness and love of statistics rolled into one stat packed podcast! Nine MIND-BLOWING stats, to be clear. How did we arrive at this podcast topic? A random statistic that popped onto our screen led to a total nerdy deep dive of more interesting stats and the rest is history. READ MORE >>
It’s the most wonderful time of the year – trade show season! ODEA President, Patty Rioux, has seen her fair share of them. We know you’ve probably already got the basics down: pack snacks, there’s no such thing as “too many” when it comes to business cards and never be caught without a peppermint or piece of gum because coffee breath is real. But we’ve got some tips from a lady that’s been on the front lines. From designing booths, to breaking them down and setting them up, to working them, our Prez Patty has done it all! Known on READ MORE >>