Curious about what we’ve been working on lately? As always, our projects run the gamut. From web design to branding to signage and more, we’ve had a lot of fun with our clients so far this year (and ourselves!). Check out our project highlight reel featuring a few of our favorites from the last few months: ODEA Business Cards ODEA Office Signage Big River Steel’s Grand Opening Micro-Site WelComb’s Retail Packaging READ MORE >>
You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… Inside Abbey Road with Google Why is it BOLD? “For something to be BOLD, it needs to be big and to stand out from the rest. I can’t think of anything bolder than Abbey Road Studios. It is where many popular songs were recorded from The Beatles to the READ MORE >>
We’re huge proponents of inbound marketing. But before we go into the reasons why you should be using the inbound methodology, we should probably tell you what it is! For a detailed description, you can read our whitepaper on inbound marketing. If you want the short and sweet version, read on: Outbound marketing focuses on reaching OUT to your target audience with advertising, buying email lists, sending direct mail, cold calling, etc. Inbound marketing focuses on using content that educates or entertains to draw your target audience IN. Typically, your audience is directed to your website where they READ MORE >>
Amazing experiences that make you say “wow” just keep on coming. We recently covered the differences between Virtual Reality (VR), Augmented Reality (AR), 360 Degree Experiences and Mixed Reality (MR); you can read it here in case you missed it. While it’s not the year of hover boards yet, there’s no doubt that the “wow” factor of VR is still there. Here are a few trends in VR that continue to amaze us and make us believe the integration into marketing has only just begun. EYE TRACKING Eye tracking is going to be the next big thing that VR, AR, READ MORE >>
Consider this: Consumers create a first impression of a brand’s logo in just 10 seconds. It takes somewhere between 5 and 7 impressions before a consumer can recognize a logo. A “signature” color in a logo can increase brand recognition by 80%. So, what does your logo say about you? Is it easily recognized by your audience? Does it stand out from your competitors? It’s unrealistic to expect that you’ll have the next McDonald’s or Nike logo, but that doesn’t mean you shouldn’t give attention to the design and presentation of your logo (and your brand as a whole, READ MORE >>
These days, it’s hard to tell where technology ends and marketing begins as each new technology seems to have applications for marketers. The tricky part is keeping up with the ever-changing technology trends and knowing when there’s value and ROI in the opportunity. This is especially true in the virtual reality (VR) arena, which has several components and counterparts. There’s VR itself, as well as augmented reality (AR) and their simpler counterpart 360-degree videos/photos. Before you consider jumping in and implementing some of these newest technologies into your marketing plan, it’s important to understand the variances between each and then READ MORE >>
More than 15 million people or companies use MailChimp. Constant Contact has over 600,000 customers. HubSpot stands at about 25,000 users. Are you one of the millions of businesses using email marketing? We’d guess yes. In conversations with our clients and peers, we’ve been noticing some common misperceptions regarding email marketing. So, we thought it was a good time to debunk some of those myths. Email Marketing Is Free MYTH! Of course, many organizations pay for an email distribution service. However, this myth goes even deeper than a minimal monthly fee. A major mistake we see clients make is treating READ MORE >>
As a marketer, where are your efforts focused most within the sales funnel? We’d be willing to bet you’re heavily involved in the top. Creating awareness. Attracting leads. Blogging. Tweeting. Emailing. And, depending on the size and efficiency of your sales team, we’d also be willing to bet that leads are stalled in the middle and the bottom of the funnel. Why? Because while marketing is concentrated on enticing new leads, existing leads advance down the funnel into the conversion stages. However, they aren’t feeling the love there. Often, there are little to no marketing efforts targeted READ MORE >>
You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms – from web design, to messaging to technology. What does bold mean to you? Patty’s pick… General Electric Website Why is it BOLD? “Because it makes life simple for the user. Since GE sells everything from dishwashers to airplane engines to MRI machines, the amount of content on their website could quickly become overwhelming. GE lives the READ MORE >>