BOLD Color Palettes Inspiring Us Right Now

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Summer is here and in full bloom! Nature’s beauty is full of colors that can spark the imagination. With that in mind we asked our BOLD designers what colors are inspiring them right now. Here are their thoughts: Mars’s Pick… The color I chose is the 2022 Pantone color of the year which they call “Very Peri”. It’s not my favorite color, but I’m always fascinated by the colors they choose for each year. I haven’t used this except for a couple personal projects but now I can use it for this. Rebecca’s Pick…   Both of these color combinations READ MORE >>

Get To Know Autumn Gochenaur

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Remember how we said we had more big, BOLD news coming? Well, the wait is over. You met (or reacquainted yourself) with Emily Wade last month. Now, it’s time to meet ODEA’s newest member, Autumn Gochenaur.  Keep reading to learn more about our brilliant new ODEA-ite! We’re so excited to have you on the team. So, tell us…what does your role at ODEA look like? My title is Graphic Designer and I’m here to help the team tackle all sorts of design needs from new websites, logos, and anything and everything that a brand needs to run. Fonts, colors, and READ MORE >>

Get to Know Emily Wade

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We have big, BOLD news – our team has grown! That’s right, we’ve added another brilliant mind to the ODEA team and we’re so excited for you to get to know her. And depending on how long you’ve been part of the ODEA family, you might just recognize her. Without further ado, meet Emily Wade! You look familiar. Have we seen you around here before? You may have seen me if your team worked with ODEA a little over 5 years ago! I am so happy to be working with Patty and the ODEA-ites again! I started out at ODEA READ MORE >>

Tick Tock Tech: Technology We Wish Existed

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If you haven’t noticed, we love technology. In our marketing lives and in our personal lives, technology simplifies life, entertains us, helps us stay organized, inspires us, and the list goes on. On any given day, an ODEA-ite is dropping a new gadget or gizmo into our ‘Creative’ Slack channel for us all to ooh and ahh over. But there are still moments when we’re in a technology pinch and think, “Somebody needs to invent that!” So, without further ado, here’s our list of technology we wish existed. (And if you feel inspired to invent any of the following, you READ MORE >>

3 Tips for Tidying Up Your Marketing

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Sniff, sniff.. Is that Spring we smell?? (If you are in our neck of the woods don’t let those April snow showers fool you, Spring has indeed sprung!) Time to get out the marketing Swiffer and clean up some habits. Now is the perfect time to do a bit of marketing housekeeping. Here is ODEA’s spring cleaning to-do list for 2022: Commence Content Creation If 2022 is the year you pledged to overhaul your website or make that brand video you have been dreaming of, you need to get started NOW!  Supply chain issues aren’t confined to hard goods. Web READ MORE >>

Stats That Are Changing How We Approach Business and Marketing

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Marketing is both an art and a science. That is why we find buyer research invaluable here at ODEA. The way people consume content is ever-changing, so all ODEA-ites are ever-learning. Since we get to work with clients across a wide range of industries, we need to review a lot of diverse research regarding trends and buying behaviors. Here are six of the stats that are informing our thinking right now. 70% of Global GDP is now under net zero targets. The concept of net zero has become mainstream. No matter if your venture is B2B or B2C, your consumers READ MORE >>

ODEA Joins ResponsibleSteel

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Why would a marketing firm become a member of a global non-profit whose vision is to maximize steel’s contribution to a sustainable society? Because it is the right thing to do. If you know us ODEA-ites, you know we love to geek out about industries others often consider dull, like steel. We are proud to say we’ve had a steel client, or a few, on our roster for as long as we’ve been in business. We also wholeheartedly support organizations that emphasize the importance of ESG (environment, social and governance) pillars, which we believe are the lens consumers now use READ MORE >>

Meaningful Metrics: Understanding and Using UTM Codes

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In our last blog, we talked about how sometimes the clicks reported by LinkedIn, Facebook or other digital advertising platforms don’t always jive with what you see in Google Analytics. In this article, we are going to tell you about a nifty little tool – the UTM code – that will make it easier for you to track those ad clicks (and more!) through to your analytics. There’s a very good chance that you are interacting with UTM codes, and you don’t even realize it. Once you know what to look for you can spot them hiding in plain sight READ MORE >>

One of These Things Is Not Like the Other: LinkedIn Metrics vs. Google Analytics

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After weeks of hard work, you’re finally to the finish line. Your LinkedIn campaign is set and running. Now it’s time to sit back and watch that hard work pay off as your LinkedIn engagements increase and Google Analytics metrics climb. Break out the bonbons! But as you compare those LinkedIn clicks to Google Analytics sessions, things aren’t matching up. It’s a relatively small discrepancy, but it’s still a discrepancy that has left you scratching your head. The good news? It’s nothing to worry about. The even better news? We have an explanation for the mismatched analytics. It all comes READ MORE >>