Did you know the internet was launched publicly on August 6th, 1991? We just celebrated the internet’s 27th birthday! All things considered, the internet is still very young. But even though it’s young, it has lived a full life and grown at incredible speeds. With all of the different organizations, ideas and people out in the world, it was inevitable that the pool of URLs to choose from would shrink. Has your company ever looked to create a new website for a particular product or service offering only to find that it was already taken? Sometimes you can purchase the READ MORE >>
At ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… ESPN’s AirDrop Ads Why is it BOLD? “How many TV shows are on your DVR? Did you miss the big comeback the Cubs had last night? As we become busier, we find less time to relax with friends and watch the big game. ESPN and R/GA came up with a BOLD use of marketing using technology that READ MORE >>
Shout out to HubSpot for their annual State of Inbound report which shares inbound marketing and sales insights from across the world. We look forward to this report every year because it helps put some of the challenges that our clients (and we!) face into perspective. Below are 10 key insights that shed some light on where fellow marketers stand on current trends and how sales teams feel they need to be supported. 1. 69% of marketers say that converting leads into customers is their top priority Followed by 54% that said growing web traffic and 44% that said increasing READ MORE >>
Have you started to implement video into your marketing efforts yet? Whether it’s your first or thousandth video, there’s always more to learn when it comes to producing, filming and editing a video. One element we want to shed some light on is FPS, or in layman’s terms, frames per second. FPS is the number of images a video displays in one second. That’s right, video is just a lot of images played in succession at a very fast speed! The most common FPS formats are 24FPS, 30FPS, and 60FPS. If you’re new to video, you may wonder which is READ MORE >>
Are you reading this blog because you…? A) Feel like you’re supposed to be on social media, but you’re not sure what you’re doing B) You’re on social media but it isn’t producing the ROI you expected C) You’re a social media marketing pro and you don’t need our golden rules If you answered A or B – this blog is for you! If you answered C – kudos to you and please let us know your secret! According to the 2018 Global Digital suite of reports from We Are Social and Hootsuite, more than 3 billion people around the READ MORE >>
Did you know that visuals are processed 60,00 times faster than text? At ODEA, we’ve learned that video is the #1 area of marketing that most businesses should be focusing on in 2018. The bottom line is that consumers want to see, not read why your product or service is so great. We put together this video whitepaper to show you some of the most compelling data out there on the power of video marketing. We also break down how you can make impactful videos even if you’re on a tight budget. If you need guidance getting started READ MORE >>
Do you know someone looking to work with a wonderful manufacturing company in the Chicago area? We happen to know the team at Chicago Glue and can tell you that they’re a great company to work with. Please see the job listing below and feel free to pass it on to anyone you know who may be interested. Chicago Glue and Machine, (CGM) is a privately held company proudly growing for the last 34 years while staying true to its founding family roots. At CGM we manufacture and distribute adhesive solutions by selling, servicing and standing behind our adhesive formulas READ MORE >>
It’s finally here! Today is the day your new marketing hire starts. You’re finally going to have someone on staff that is dedicated to your company’s marketing efforts. Or maybe you just signed a contract with a marketing firm to help support your initiatives. Are you nervous? You shouldn’t be! We’re here to remind you that as long as the marketing team (whether internal, external, or both) maintains strong communication throughout each engagement, projects will go smoothly and produce great ROI. We promise, marketers aren’t that scary! Here are five tips to help you work effectively with a marketing team: READ MORE >>
You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms. What does bold mean to you? JJ’s pick… Merrell’s VR Experience Why is it BOLD? “When you launch a new product or service, you want your customer to feel excited about it and remember it, right? Merrell did just that. Having a VR studio create a 4D, motion-tracked, multi-sensory experience was the definition of BOLD marketing. They READ MORE >>