“SEO” is a term we hear thrown around a lot in the marketing and tech world. It stands for “Search Engine Optimization”. Now that we’ve broken that down for you, it’s crystal clear what SEO is, right? Great! Our work here is done… or maybe not. If you’re anything like Chelsi Hardin, ODEA Project Manager, questions like “What am I optimizing?” and “What does this even have to do with a website?” may cross your mind when it comes to SEO. That’s why she decided to ask ODEA Project Manager (and resident SEO guru), Sue Lattea, to sit down and READ MORE >>
It’s that time of year when everyone starts to speculate what the next big thing will be in marketing and tech this year. We thought we would join in on the fun and share our thoughts on the technology that you should keep your eyes peeled for in 2019! Samsung Galaxy F Since its first launch of the Samsung Galaxy S in 2010, Samsung continues to evolve and create pieces of hand-held technology that are truly out of this world (no pun intended!) The Samsung Galaxy F proves once more that Samsung is pushing the boundaries of smartphone technology and READ MORE >>
As part of our recently launched ODEA Productions, we’re exploring 360-degree and 3D objects as a way to showcase products. As 360 and 3D technology continues to advance and become more usable, more companies and brands are interested in how these tools can impact awareness and sales. The appeal of these techniques is that they give you as the audience control – essentially making you a user rather than a viewer. When interacting with an image, you can easily manipulate it by rotating to see various angles. In more advanced 3D objects, you can even open an image and see READ MORE >>
If you follow us on Facebook, Twitter or LinkedIn, you may have seen some of our marketing stats posts. As marketers, we’re always trying to stay in the loop with the latest data. What’s working for B2B marketers? What are the habits of today’s consumers? How is technology impacting the way we market? Below are some of our favorite marketing stats that speak volumes to us. We try and take these nuggets of information into account when we research a new project or opportunity. We hope they inspire you to think about marketing a little differently! EMAIL Each of these READ MORE >>
Amazing experiences that make you say “wow” just keep on coming. We recently covered the differences between Virtual Reality (VR), Augmented Reality (AR), 360 Degree Experiences and Mixed Reality (MR); you can read it here in case you missed it. While it’s not the year of hover boards yet, there’s no doubt that the “wow” factor of VR is still there. Here are a few trends in VR that continue to amaze us and make us believe the integration into marketing has only just begun. EYE TRACKING Eye tracking is going to be the next big thing that VR, AR, READ MORE >>
These days, it’s hard to tell where technology ends and marketing begins as each new technology seems to have applications for marketers. The tricky part is keeping up with the ever-changing technology trends and knowing when there’s value and ROI in the opportunity. This is especially true in the virtual reality (VR) arena, which has several components and counterparts. There’s VR itself, as well as augmented reality (AR) and their simpler counterpart 360-degree videos/photos. Before you consider jumping in and implementing some of these newest technologies into your marketing plan, it’s important to understand the variances between each and then READ MORE >>