Build, Measure and Learn the MVP Way


MVP stands for Minimum Viable Product, a term coined by Eric Reis as part of The Lean Startup Methodology. Building an MVP means building the absolute simplest version of your idea in order to get customer feedback on the viability of your product. No need to overthink here. The MVP could be a landing page explaining your product and asking people to sign up if they’re interested. Or it could be a rudimentary working prototype that future customers can use and provide feedback on. The point is, it does not need to be perfect – it needs to be just READ MORE >>