Offense vs. Defense | ODEA

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Offense vs. Defense

Are you playing offense or defense when it comes to your marketing? Maybe it’s because we’re in the heart of football season or because we’ve had this topic come up a few times recently, but we feel like you should be thinking about it. Offense marketing means focusing on your company’s strengths as opposed to worrying about what the competition is doing (aka defense marketing).

This week on Brain Lava, Patty shares a few examples of why you should be offense-minded when it comes to your marketing.

Do you have thoughts about offense versus defense marketing? We would love to hear from you! Give us a shout here.