In this blog, we’re going to cover brand voice. This is an important component of developing a brand. The definition of brand voice is… If you’re thinking we don’t sound like ourselves, you’re right. Let’s try that again: When you think about a favorite brand, what comes to mind? Maybe it’s the visual aspects – READ MORE >>
Color in branding is powerful. So powerful that most of us can look at a color palette and recognize the brand it represents. Think about Tiffany blue, John Deere green, or the instantly recognizable Coca-Cola red. Is anyone feeling thirsty? And although being aesthetically pleasing to the eye is a concern when choosing a brand READ MORE >>
Warning: Explicit Content! That’s right, we’ve got our first explicit rating — and honestly, we’re kind of pumped about it. But not only because of the expletives. We’re pumped because we get to discuss a few of our favorite companies that turned their “why nots” into “we just did”. We’re talking BOLD branding and what READ MORE >>
You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms – from web design, to messaging to technology. What does bold mean READ MORE >>