Forbes Feature: The Value of Investing In Loyal Customers | ODEA

Forbes Feature: The Value of Investing In Loyal Customers

Why customer retention should be at the top of your list

We can’t think of any business owner who didn’t start 2020 with the goal to grow his or her business. And that of course makes us all think about attracting new customers. But what about those loyal customers who give you money month-after-month or year-after-year? The research tells us that loyal customers who already know, love and trust your business and brand are better for your bottom line. So why do so few businesses make customer retention a priority?

In her most recent Forbes Agency Council submission, ODEA President Patty Rioux shares why businesses should focus on customer retention as they prepare their marketing efforts for the year.

Read the full article, “The Value of Investing in Loyal Customers” here.