You may have noticed that at ODEA we live and breathe BOLD. But what does bold really mean? We’ve each picked out an example of marketing out in the world that we find bold. As you’ll see, bold can take on many forms – from web design, to messaging to technology. What does bold mean to you? Patty’s pick… General Electric Website Why is it BOLD? “Because it makes life simple for the user. Since GE sells everything from dishwashers to airplane engines to MRI machines, the amount of content on their website could quickly become overwhelming. GE lives the READ MORE >>
How do you get people excited about a commodity as tried and true as steel? Easy. Make it cool. Even better, make it badass. Are you ready for the ride? Big River Steel is truly a rebel in the steel industry. With so much steel in the world, people often question why they entered the market place. There is an answer to that – but we digress. This rebel brand was the perfect element of Big River’s identity to highlight for their Grand Opening events on March 1st. Thus, the rebel bikers of the steel industry put out READ MORE >>
47% of companies reported to HubSpot that their top sales priority for next year is to improve the efficiency of their sales funnel. 72% reported that their top sales goal was to close more deals. We’d argue that in order to close more deals, you have to improve the efficiency of your funnel first. Sometimes when you’re buried in selling, you forget to take a step back and look at the bigger picture. What is your company’s sales strategy? Are you and your team on the same page about that process? What stages is the buyer going through before their READ MORE >>
There’s no better time to be a Chicagoan than when the summer season rears its pretty head. Planning trips to the beach and deciding which festivals to hit up, make me realize the mid-year mark is fast approaching. This time of year always has me reflecting back on annual forecast lists to check in on whether or not they’re coming true. Thinking back on some 2016 predictions, one comes to mind that focuses on the world of digital marketing. The 2016 Digital Trends report is part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe. READ MORE >>