Let’s end this first quarter with a dash of BOLD, why don’t we? It’s time for an ODEA favorite. That’s right, BOLD marketing we admire! If this is your first time checking out our series – welcome! Below you’ll find each ODEAite sharing their favorite example of BOLD marketing for the quarter. Now on to the BOLD! JJ’s pick… McDonald’s “Inner Child” Ad Why is it BOLD? We may be reaching the spring season, and for some, the snow has melted. But travel back to this past holiday season with me. Oh, and bring some tissues with you. McDonald’s released READ MORE >>
Have you found yourself finally having a breakthrough with your social media engagement, only to see those numbers come crashing down the next week? You’re not alone! But who’s to blame? Truth be told social media algorithms. All social media platforms are making adjustments to their inner workings regularly – hey, they need to boost their engagement too! And because social media platforms don’t give you a handbook on how to be successful with their algorithms, we thought it would help to share what we’ve learned. Read on for tips and tricks to cut through the clutter, leverage social media algorithms to READ MORE >>
When we reflect on our 2020 marketing predictions, the word pandemic was certainly not in the mix. Never in a million years could we have anticipated a worldwide lockdown and the ripple effect COVID-19 had on every facet of our lives. And after the craziness of the past nine months (that felt like five years), maybe we’re bonkers for even thinking about trying to predict marketing trends in 2021. But if you know us, you know we’re all about making BOLD moves. So, we’ll take our chances. Here’s our hot take on marketing trends to keep your eyes on in READ MORE >>
If there was ever a time to be active on LinkedIn, it’s now! In their latest report, LinkedIn shared that they continue to see “record levels of engagement” – up 31% in the latest quarter. LinkedIn now boasts a staggering 722 million members and we don’t think the growth of the platform is going to slow down anytime soon. Covid-19 is, of course, one reason LinkedIn is seeing increased members and higher usage. Many users are looking for work while others are finding new ways to connect while face-to-face interactions out of the question with social distancing concerns. If you READ MORE >>
“I don’t give a damn ‘bout my reputation. I’ve never been afraid of any deviation.” Talk about BOLD lyrics we love jamming to! But as much as we love the queen of rock and roll’s BOLD music, we’re going to have to agree to disagree with Joan Jett on this one. We DO give a damn about our reputation, and yours too. Your email marketing sender reputation that is. It’s all about your rep Sender reputation is a score you’re assigned by an Internet Service Provider (ISP). It’s based on a number of factors including the quality of the content READ MORE >>
We decided to shake things up a bit and share “BOLD Marketing We Admire” in a new, fresh way – a podcast! This fun episode features all members of Team ODEA sharing the details of their BOLD pick. Need to see it to believe it? Scroll down to find the visual that accompanies each team member’s marketing piece. And now for the main event! Find a comfy spot, pop in your headphones, and prepare yourself for some BOLD marketing. Megan’s BOLD Pick… ROAD iD Stephanie’s BOLD Pick… Nike | You Can’t Stop Sisters Sue’s BOLD Pick… Who Gives A Crap? READ MORE >>
The 1950’s are often considered the golden age of advertising. Families were looking to spend dollars post-war and companies were more than happy to help show them what they should be buying! Intern Anna recently came across some 1958 LIFE magazines and the advertisements inside got us really thinking. Exactly how has marketing changed over the past 60+ years?? From luxurious canned ravioli, to “mood lighting”, marketing has evolved dramatically over the last few decades. (Thank goodness!) Check out these flashback ads from three popular brands and some of the marketing knacks we’re still using from the “advertiser’s dream decade”. READ MORE >>
If you started your shelter-in-place feeling positive and ready to create brilliant things from the cozy confines of your home, you’re not alone. If you’re currently feeling less energized and more like you’re stuck in an idea drought, you’re definitely not alone! Our new, sometimes monotonous daily routines play a huge role in our creativity or lack thereof. But good news, all that inspired mojo isn’t lost forever! In her latest Forbes feature, President Patty shares three tips to help get the creative juices flowing while working at home. To read the full article, click here. READ MORE >>
Team ODEA is so proud to share that ODEA President, Patty Rioux, has joined the advisory board for the Coleman Entrepreneurship Center at DePaul University. The Coleman Center empowers students, alumni and community members to develop an entrepreneurial mindset and build sustainable businesses that Do Good and Do Well in Chicago. Students in the program find real-world guidance about starting or growing a business. Focused on setting up future entrepreneurs for success, students have the opportunity to connect with seasoned entrepreneurs, gain experience at Chicago-area start-ups, and find their niche in Chicago’s business community. As a member of the advisory READ MORE >>