Tag Archive: Google

One of These Things Is Not Like the Other: LinkedIn Metrics vs. Google Analytics

March 9, 2022 by Andrea Durfey

After weeks of hard work, you’re finally to the finish line. Your LinkedIn campaign is set and running. Now it’s time to sit back and watch that hard work pay off as your LinkedIn engagements increase and Google Analytics metrics climb. Break out the bonbons! But as you compare those LinkedIn clicks to Google Analytics READ MORE >>

The Latest from Google: Confirming SEO Signals and Spoken Search

April 4, 2016 by Patty Rioux

A major confirmation came last week for marketers when a Google senior strategist confirmed that content and links pointing to a site are two of the top three signals contributing to search rankings. The third is Google’s artificial intelligence system RankBrain that helps process its search results using machine learning. Machine learning is described as READ MORE >>